1. WHY? Because you have an exam in June that you need to prepare for
WHAT? Prepare a case study on a new or up and coming video game
Example case study
The details:
Research a new video game (either brand new or due out soon)
Track the different ways that the game is promoted and collect
evidence of your findings.
EXAMPLE: The next few slides show an example of a case study
of a game called Planetside2.

2. • Name
• Producers
• How you
play? – what
format?
• Release Date
• How do you
play? (rules)
• How does the
game make
money?

3. • What does
the game
offer the
player?
(why will
people
want to
play it?)
• Does the
game have
a facebook
page? Or a
twitter
account?

4. • Who is
the
audience?
• What is
available
on
youtube
so far in
relation to
the game?

5. • Write down
the websites
that you find
that promote
the game
• Can you find
examples of
promotion
away from
the internet?
(in magazines
or TV?_