media

1. Development in media- related technology
Printingpress-
Inventedinthe 1440s – speedingupthe writingprocessof printing;creatingmassproductionof
printssuch as magazinesandbooks
Phonograph,gramophone andrecords-
Were all Inventedin1877 – the firstdevicescreatedforrecordingandreplayingsound.(Early
recordswere cylindrical,butflatdiskssoonreplacedthem) –allowingpeopletoreplymusicand
become more fluentwiththe favourite songs.Alsomusicbecame more accessible forsociety asa
whole,aslowerclassescouldnotaffordtopay to see new artistsandthe phonographwasa cheaper
formof hearingnewmusic.
Cinematograph-
Inventedinthe 1890s – people couldmatchvisualswithsoundwhichisveryentertaining.Appealing
to twosensesat once.
Radio-
Inventedin1900, firstbroadcast wasin 1906 – musicisnow presented –due to thisthe audience
can listentothe presenter’sopiniononmusicandtherefore thinkabouthow theyfeel andtheir
ownopiniononthe song. Influencingthe audienceandmakingthemfeel more involvedwiththe
music.
Television –
Inventedin1926 – enhancingvisualswithsoundandgivingthe audience more choice withwhat
theycan watch/listento.
Compactdisc (CD) –
The firstcommercial compactdisc was producedon 1982. The firstpopularmusiccd wasthe 1981
by ABBA
Internet–
Firstcreatedin1993 – the consumerscan now findoutan infinite amountof informationabout
artistsand musicgenreswhichweren’tasavailablebefore the internet.
Social media–
The firstrecognizable social mediasite wasknownassix degreesandcreatedin1997. In1999, the
firstbloggingsitesbecame popular.Facebookwasinventedin2004.
Mp3 –
Portable musichasbeenavailablesince the 80swithSonydrivingthe market.Inventedin1977,
Microsoftincorporatedmp3supportintoits windowsmediaplayer.In1998 the firstportable mp3
playersbeganappearing.
Since theneachsectorhas sky-rocketedindevelopment;allowingmusicvideosanddigipacksmore
accessible toconsumersthanever.Ican now watch the latestvideoonmyphone onthe train or
lookat a newalbumcoveron my laptopabroad.The developmenthasalsoallowedmarketingto

2. evolve makingiteasier–spreadingthe informationof artistsandtheirworkfasterandmore
cheaply.Therefore,allowingthe artisttobecome more popularandsell more records.