MUC110 LEC8 Music.Technology

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MUC110 LEC8 Music.Technology

  1. 1. Music and Technology
  2. 2. “The Digital Age” • Analog to Digital • Massive Paradigm Shift brought about by “Disruptive Technology” • Radically altering the: • Creation • Manufacture • Distribution • Consumption • Discovery OF MUSIC
  3. 3. History of Key Music Innovations • 1800’s Sheet Music: 1800’s- – Brought music to a mass audience – E t bli h d th music publishing b i Established the i bli hi business • Late 1800s/Early 1900s- Phonograph and Records: – 1877 Th 1877: Thomas Edi Edison develops th fi t working d l the first ki phonograph – Now Pre-Recorded Music could be purchased Pre Recorded and played at home – Record Label industry was born
  4. 4. History of Key Music Innovations • 1910s-30s- 1910s 30s Public Radio Broadcasts: – The first radio public radio broadcasts – Live Music Performances were now widely available • 1970’s- Early1980s- Magnetic Tape: – More convenient; Smaller format – Copying music becomes easier • Early 1980’s-1990s- CDs: – U S Record Labels were skeptical at first U.S. ere – Concerns about Higher Audio Quality and copying
  5. 5. History of Key Music Innovations • Mid-1990s- MP3 File Format: – Digital format – Compresses music; retains high quality – RIAA tried to suppress the spread of MP3s s ppress • L t 1990s-Early 2000s- P Late 1990 E l 2000 Peer to Peer music is t P i i born: – 18 18-year old Sh ld Shawn F Fanning d i develops N l Napster i t in his dorm room… changing the record label industry forever forever.
  6. 6. Key Music Innovations for Today • Social Networking • Mobile • Apps/Widgets • User-generated User generated media/content • Customization/Personalization • Online/Digital Video
  7. 7. The “Old” Paradigm of Recorded Music • The Recorded Music Industry focused on the creation, manufacture and distribution of physical product f h i l d t • Means of production controlled by corporate entities- Top down system • Massive profits concentrated in hands of few
  8. 8. The New Paradigm of Recorded Music • Global Adoption of • The Internet • Digital music files • Peer to Peer sharing… • …Radically restructured the recorded music industry • Music is an ENTREPRENURIAL business again for the first time since the 1950’s
  9. 9. The New Paradigm of Recorded Music • Passive consumption replaced by “conversations ” conversations, storytelling and co-creation • Power and means of production shift to the creators: – Musicians, Writers AND Fans • New Paradigm demands new business models • Consolidation of wealth being challenged by dispersed revenue streams
  10. 10. Who Survives in The New Paradigm? • Fan-Focused; fan ownership -and co-creation • Multiple streams of income • Word of Mouth marketing • Sales experts • Experiential/Immersive Brand experiences • Creative Business Models and Financing Financing- Sponsored Music; Crowdsourcing • Technology Savvy
  11. 11. FOR EDUCATIONAL USES ONLY DO NOT COPY OR DISTRIBUTE © 2007 musicbizclasses.com

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