01 mbt with audio

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  • 1. Roman mosaic depicting actors and an aulos player (House of the Tragic Poet, Pompeii) 2. Musicians in a detail from t he Zlite n mosaic (2nd century AD), originally shown as accompanying gladiator combat and wild-animal events in the a rena: from left, the tuba , hydraulis (water pipe organ), and two cornua
  • Music- ultra pro, business-ultra rich and technology- best instruments ever made
  • French Revolution (1789)
  • 01 mbt with audio

    1. 1. 1 Music, Business and Technology Alejandro Sánchez-Samper Associate Professor Florida Atlantic University
    2. 2. 2  What is music?  An art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony, and color.  What is Business?  The purchase and sale of goods in an attempt to make profit.  What is technology?  A scientific or industrial process, invention, method, or the like  The sum of the ways in which social groups provide themselves with the material objects of their civilization.
    3. 3. 3 CULTURECULTURE BusinessBusiness TechnologyTechnology MusicMusic Developments in music, business and technology draw from the culture from which they originate, and reflect back onto it.
    4. 4. 4 THE ABC’s of the music Industry  Artist  Provides music (content) to a listening audience in the form of:  Goods  Services  Business  Provides a framework and structure for the sale of goods and services.  Consumer  Demands and “consumes” music.
    5. 5. 5 Basic chronology of “commercial” music in western civilization  Art as entertainment (paying audience) - business  “Professional” performer - music  Development of the amphitheater, and music instruments – technology Ancient Times: 550 BC – 476 AD
    6. 6. 6 The Middle Ages (5th -15th century)  The Sacred  Music and ritual  Business. no commerce involved in liturgical music  Technology - Development of music notation (music could now be transmitted via written document rather than orally) –
    7. 7. 7 The Middle Ages (5th -15th century)  The Secular and Profane  Music - Amateur.  Business – musicians employed for the service of feudal lords and kings.  Technology – instrument development.
    8. 8. 8 The Renaissance (14th -17th century)  Music – development of the professional musician  Business – development of commerce = more $  Technology – instrument development. More instruments in every ensemble
    9. 9. 9 The baroque (17th -18th century) Music – professional musician Business – Patronage of nobility Technology – Printing press. Dissemination of music
    10. 10. 10 The classical period (18th – early 19th century) Joseph Haydn - Rich Ludwig Van Beethoven - Middle class Wolfgang Amadeus Mozart - Poor
    11. 11. 11
    12. 12. 12 The Birth of Change  Music - The rise of popular music in the 19th century  P.T. Barnum – entertainment mogul  Business.  Power and culture belonged to a larger middle class rather than to nobility  Technology – transportation and the industrial revolution
    13. 13. 13 Late 1800’s: music publishing as a lucrative business  Music is now both service and PRODUCT  1892: After the Ball by Stephen Foster sold 1,000,000 copies in 12 months in the U.S.  Technology: trains and player pianos.
    14. 14. 14 1885-1930:Tin Pan Alley  Golden era of music publishing  ASCAP- 1914
    15. 15. 15 1920-1940: Radio and the birth of mass media culture  First radio stations in US licensed in 1920  Radio begins paying ASCAP in 1923 (Radio is still ASCAP’s main revenue source)  By 1930 NBC had radio stations on both coasts = big business  1940’s sees the expansion of radio worldwide and the birth of global music markets
    16. 16. 16 The phonograph  Invented in 1890  Music as product  The phonograph becomes a household commodity in the 1950’s.
    17. 17. 17 1950’s:The american dream  Affluent middle class  Radio,TV and record player in every household  Business – radio sells records
    18. 18. 18 1960’s: New markets  New markets/new demographics  The LP RECORD (music as product) and 45’ single  Technology – amplified sound allows for greater sized venues.
    19. 19. 19 1970’s: Golden age of the LP  Record is king  Dark Side of the Moon = $50 million records sold to date  Business - Record companies go global  Technological threat – cassette  Portable  Re-recordable  Piracy  Multi-million dollar studio and recording budgets
    20. 20. 20
    21. 21. 21 1980: Golden age of the CD  CD = profit making monster of the 80’s  Portability and non-recordability  Cheaper to produce than vinyl and cassette yet sold for more  Digital domain  No generation loss  MTV  24/7 video delivery service  Golden age of mass media, payola and big business
    22. 22. 22 1990’s: Doing business cheaper  Digital brings costs down  Studio costs  Digital piracy
    23. 23. 23 2000 -2010: Lo-fi in the WI-FI world  Napster vs. $18.98 CD  A computer company brings the record labels to their knees  iTunes and the death of the album  Resurgence of singles  Death of the record labels?
    24. 24. 24 2010-2020… CULTURECULTURE BusinessBusiness TechnologyTechnology MusicMusic

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