Social media allows people to share information and express themselves online through connecting millions worldwide. Companies use social media to build customer relationships, promote new products and services, and get customer feedback. Examples include Starbucks sharing upcoming events and media on its fan page, Pepsi allowing customers to share opinions and get updates, and MAC Cosmetics uploading event videos and customer product demonstrations. Google AdWords is an advertising program where ads appear at the top or side of search results pages targeted to specific keyword searches.
2. What’s Social Media? Any media that has a social element built around on the Web where people share information and resources. Connects millions of people around the world. A llows them to express their creativity and individuality.
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4. Examples Starbucks informs upcoming events and share videos and photos on Fan Page. Pepsi provides its customers to share opinions and informs updates on their products. M.A.C Cosmetics uploads video clips of their events and customers show how they use the products.
