Social media for organizational development professionals


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OD Consultants are getting into social media just like CEO's who are starting to realize the value of a social media presence is greater than the risks.

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  • Let me check in…I have a request that you be frank, open and honest with me.It’s the only way I can help you.You don’t need to be polite.
  • Are you kidding? What decade are you living in. Are you 2010?We live in a social worldMust be there to be credible – just like in 2000 you had to have a website or people wondered about the credibility.You need to be on at least LinkedIn and Facebook. Best to also include twitter and have a blog.Great way to stay “Relevant” and current in your industry with your brandFabulous tool for reaching millions of people. You used pay hundreds and thousands of dollars in advertising that hardly worked for small businesses. Now the individual is in control and wants to be connected with personally this is the new mass media forum
  • Their organizations have robust social media, but you don’t.Social media is about listening to your clients
  • Carter McNamara young ones are coming
  • @JackieLauerAxleTreeConsutling.comBlog with current articlesCurrent layoutLinks to social media sitesEmbedded tweets
  • Gary Lockwood (posts directly from linkedin)Vistage Chair person
  • LinkedInBook listsResumeBlog – Slideshare
  • Twitter is the new CNN.Simply feeding their blog into twitter. News
  • Collaboration platformsCrowdsourced ContentBlogsMicroMediaSocial BookmarksPicturesLivecasting, video and audioWiki’sMusicEventsDocuments and ContentCustomer ServiceVideo (sharing)LocationReviews and RatingsInternet and Curated NetworksSocial NetworksForumsSMS – MobileTwitter – micromedia Twitter Ecosystems
  • Social media for organizational development professionals

    1. 1. Social Media for Organizational Development Professionals<br />with Laura Rubinstein, CHtSocial Media Marketing Strategist<br /><br />Copyright 2010 Transform Today. All rights reserved.<br />
    2. 2. Agenda<br />Why bother with social media?<br />Specific Examples of other OD firms are using social media<br />How do OD training and consulting firms get business using social networking<br />What are the essential tasks to commit to time and energy, to get business on social media<br />Copyright 2010 Transform Today. All rights reserved.<br />
    3. 3. Where are you at?<br /><ul><li>My LinkedIn profile is 100% complete
    4. 4. I have received recommendations on LinkedIn
    5. 5. I have participated in a LinkedIn Group
    6. 6. I have a Twitter account
    7. 7. I have a facebook business page (in addition to my personal profile)
    8. 8. I have met new people/colleagues on social media
    9. 9. I know how to post an update to LinkedIn, Twitter and/or Facebook
    10. 10. I use social media as a valuable resource professionally.</li></ul>Copyright 2010 Transform Today. All rights reserved.<br />
    11. 11. Let’s check in. Do you believe…<br />Social media is basically for people who have lots of time to spend reading things about others personal lives<br />Social media marketing is best for people targeting average consumers or entrepreneurs<br />Social networking only works for salesy type people<br />Social networking is irrelevant to CEO’s and serious corporate players<br />Copyright 2010 Transform Today. All rights reserved.<br />
    12. 12. Why Bother With Social Media? <br /><ul><li>Credible businesses have a facebook page and twitter account</li></ul>Take what you know about the world today and then ask yourself, can a CEO remain relevant if they're not versed in the new language of the people they serve?<br /><ul><li>If you’re on social media you can easily stay “in the know” about your industry and your brand
    13. 13. ACCESS! </li></ul>Copyright 2010 Transform Today. All rights reserved.<br />
    14. 14. Social Media & Social Networking Means Different Things to Different People<br />Tools to get the word out about your level of expertise, experience, background and uniqueness<br />Would you like Fortune Magazine to do a story on you?<br />Ways to serve your clients at a higher level<br />Build your credibility<br />Improve visibility<br />Connect with other professionals who may refer business to you<br />Make connections with key corporate leaders<br />
    15. 15. Massachusetts Bay Organizational Development Group Uses Social Media<br />Twitter feed on right<br />Group on LinkedIn<br />Opt-in<br />Copyright 2010 Transform Today. All rights reserved.<br />
    16. 16. Your Competition is More Visible<br />
    17. 17. Does your website look 2010?<br />
    18. 18. “Twitter is the new CNN”<br />Want to be found…. Post to twitter (via LinkedIn)<br />Every tweet is indexed by Google<br />Engage with your industry and target industry<br />Use keywords<br />Set up a blog <br />Copyright 2010 Transform Today. All rights reserved.<br />
    19. 19.    <br />Had a great discussion this week with a CEO about restructuring the sales team to minimize non-selling (very expensive) tasks.<br />Tweet and Be SEEN as the Resource<br />you ARE<br />Jason Fried has an interesting article in Inc Magazine about how CEOs manage conflict in the workplace.<br />
    20. 20. Participate in the Conversation<br />
    21. 21. Is your power resume on LinkedIn?<br />
    22. 22.
    23. 23. Essential Social Media Tasks<br />100% complete your LinkedIn profile <br />Set up a blog<br />Import your blog to LinkedIn, Twitter and Facebook<br />Add a presentation to slideshare/LinkedIn<br />Make connections with colleagues and industry leaders on LinkedIn<br />
    24. 24.
    25. 25. Want this presentation?<br />Connect with me on LinkedIn<br /><br />Stay in touch – Complimentary ConsultationLaura@TransformToday.com619-293-3353<br />More ideas for your social<br />Copyright 2010 Transform Today. All rights reserved.<br />