This is a brief campaign for a recruitment event I did a couple of years ago.

1. The Time Traveler – Netsource Recruitment Campaign
Background
Netsource is an IT recruitment specialist with offices in the UK, US and Dubai, set up 20 years
ago and expanding to the hugely successful company it is today. The agency is looking to update
its recruitment advertising, using visual media and social media to generate awareness and invite
prospective clients looking for work, in particular to reach those who may not have gone down the
University route. The campaign needs to stand out from other recruitment agency efforts, and so
creativity and thinking outside the box was encouraged.
Strategy
 Increase awareness of the company
 Gain more clients, make it known they employ people who haven't been to University
 Gain more following and engagement through social media channels
 Use visual media to advertise to potential clients
Tactics
 Create a fictional job advert for a 'time traveler' emphasising the requirement of IT skills
and post job on company website
 Send a press release to local media (newspaper/radio/industry bloggers) that the
company is on the search for a time traveler
 Create a video advert for the job, including the job specifics and what it is like to work for
Netsource
 Post video and job advert on social media
Strengths
 Creative and will stand out from the crowd of other agency videos
 Will spark interest with local media
 Shows the company's humour and personality
Weaknesses
 May get a lot of people applying for the job!
 Need to be able to stretch the campaign and perhaps work with other companies
Opportunities

2.  Can get a lot of attention and amuse people
 Cause a buzz for the company
Threats
 A new image and approach may be confusing
 Could quickly burn out if it is not managed thoroughly
Measurement
Hootsuite will be used to measure social media, and YouTube Insights will be used to measure
views and engagement on the video.