The document appears to be a presentation covering various topics related to brand performance and financial analysis for a company. It includes sections on brand overview, share price index, total market share, financial analysis, and brand breakdown by period. Specific brands discussed include Most, Mold, and Move. Charts are presented on share price index and total market share. Lessons learned focus on recapturing market share, remaining viable, missed opportunities in the Vodite market, more closely monitoring competition, and the commercial team.

1. MAJESTY
AUSTRALIA
Shannon Curl, Amira Davis, Megan Howard, Avery Smith, Elizabeth Stokes, & Hillary Paige Thompson

2. AGENDA
● BRAND OVERVIEW
● SHARE PRICE INDEX
● TOTAL MARKET SHARE
● FINANCIAL ANALYSIS
● BRAND BREAKDOWN BY PERIOD
● LESSONS LEARNED

3. BRANDS
SONITE MARKET
MOVE
SHOPPERS
MOST
SAVERS
MOLD
PROFESSIONALS

4. SHARE PRICE INDEX

5. TOTAL MARKET SHARE

8. MOST
BRAND OVERVIEW
● TARGET SEGMENT - SAVERS
● MAIN COMPETITOR - SOFT
● ONE OF OUR EXISTING BRANDS IN P0
● INITIALLY OUR STRONGEST BRAND
● R&D IN P6

9. MOST

10. MOST

11. MOST

12. MOLD
BRAND OVERVIEW
● TARGET SEGMENT - PROFESSIONALS
● MAIN COMPETITOR - ROCK
● LAUNCHED IN P3
● RETARGETING TO HIGH EARNERS CONSIDERED
IN P5 WITH R&D

13. MOLD

14. MOLD

15. MOLD

16. MOVE
BRAND OVERVIEW
● TARGET SEGMENT - SHOPPERS
● MAIN COMPETITORS - SOLO & TOTE
● ONE OF OUR ORIGINAL BRANDS IN P0
● INITIALLY WEAKEST BRAND
● R&D IN P2 TO REPOSITION
● BECAME STRONGEST BRAND

17. MOVE

18. MOVE

19. MOVE

20. SUCCESSES
● RECAPTURING MARKET SHARE
● REMAINING VIABLE
OPPORTUNITIES
● VODITE MARKET MISSED
● MONITOR COMPETITION
MORE CLOSELY
● COMMERCIAL TEAM
LESSONS LEARNED