Jeofrey Bean is the principal of Del Mar Research & Consulting, which specializes in helping clients grow while reducing costs and uncertainty of product development and marketing. The document discusses innovation channels, determining what qualifies as innovation, and leveraging innovation efforts. It also provides examples of how some companies have innovated new market segments or customer experiences.
Opening Your Innovation Channels for Effective Product Advantage by Jeofrey Bean - pcSC Session 15
1. Jeofrey Bean ‐ Principal
Jeof Bean | Principal | Del Mar Research & Consulting, LLC | DelMarResearch.com |
JBean@DelMarResearch.com | 858‐334‐9266
Opening Your Innovation Channels for Effective Product Advantage
What are innovation channels?
Organic and formal . . .
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What innovation channels do you use now?
What innovation channels do you use now?
How do you know it s innovation?
How do you know it’s innovation?
Invention vs. Innovation
8. Jeof Bean | Principal | Del Mar Research & Consulting, LLC | DelMarResearch.com |
JBean@DelMarResearch.com | 858‐334‐9266
Del Mar Research & Consulting specializes in increasing client growth, while decreasing
the uncertainty and costs of product development and marketing. Jeof’s 20+ years of
experience spans from small innovative technology companies to large successful
organizations like ComplianceMAX, ProMedia Wireless, I Drive Safely, LLC, LPL Financial,
AT&T / Bell Labs and Quest Diagnostics. He has an M.S. in Business Management, a B.S.
in Psychology / Marketing and has served as Adjunct Professor of Business Management
and Marketing, Centenary College. Jeof is on the Board of Directors of the San Diego
and Marketing Centenary College Jeof is on the Board of Directors of the San Diego
Software Industry Council's (SDSIC) User Experience Group and User Experience expert
review panel; author of several marketing, business and product development articles;
and a frequent guest speaker.