This product folder provides an overview of the emnos Insight Portal and describes its key features, benefits and modules. English language.

1. Transaction data Cust
needs Customer Insigh
rtal Stop Understand
aviour Guessing Decisio
etail Fast and easy acc
Answer Report KPI Per
Software Precise Com
nt Start Modular Now
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mise understanding M
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emnos insight portal:
Empowering BETTER COMMERCIAL DECISIONS

2. EMPOWERING BETTER
COMMERCIAL DECISIONS
emnos Insight Portal Whether you are in Marketing, Merchandising,
emnos decodes what billions of transactions and Category Management, Buying, or Store
interactions reveal about your customers; what Management, this integrated suite will provide
they love, what they hate, what influences them a consistent stream of up to date information
to buy more. The emnos Insight Portal enables you to reduce the reliance on guesswork and help
to deploy this detailed perspective across your you make better commercial decisions that are
organization at every level. These facts can then tuned to the needs of the customers.
be used to inform every negotiation and decision ­
in every area of the business.
Providing answers to all your business questions
The emnos Insight Portal is set-up to help you with all your business questions and pinpoint actions
to improve customer loyalty, sales and profitability.
Performance People
– What is the impact of my actions – Who are my customers and how
on the category development? do they evolve?
– What are the drivers of growth? – What products / categories are they
n ce Pe
ma op interested in?
or le
rf – What is the potential in my cate-
Pe
gory, who are the target customers?
Price
Product
P ro d u c t
– How price sensitive are
P r i ce
my customers? – What is the optimal assortment mix?
– Which products are bought by – What are new product
the most price sensitive customers? opportunities?
– How do price changes effect – Which products can be delisted
the shopping behavior? without risking to loose loyal
ro
P
mo ce customers and their spend?
Promotion ti o n Pla
Place
– How successful was the promotion?
– What was the impact – How should the shelf layout
on the category? look like?
– Who was attracted by – Are there stores which require
the promotion? a differentiated or local offer?

3. DELIVERING CUSTOMER INSIGHTS
TO YOUR FINGERTIPS
Key features Your benefits
– Predefined reports that combine customer, – Fast and easy access to customer insight
product and store location data across your organization
– Guiding the user with typical business questions – Fact-based answers to key retail challenges that
– Highly flexible through modular structure and will help you make better commercial decisions
user selectable attributes, KPIs, segmentations, – A proven instrument to increase sales
product groups performance
– Web-based and accessible from anywhere – The possibility to share insights with suppliers
– Cost-effective and quick to deploy without for better collaboration and more revenue
installations at client site
– High levels of user and data security
– Highly scalable and ready for supplier access
Modules
Its modular structure makes the emnos Insight Portal a cost-effective and highly flexible solution.
emnos Insight Portal
emnos Segmenter emnos Analyzer emnos Ranger emnos Promoter
– Keeps customer – Offers standard customer – Visualizes customer – Provides a holistic view
segmentations up to date insight reports, which can purchase decisions through of past promotions
be customized in terms a shopper buying tree
– Delivers reports to – Evaluates promotion
of products, customers,
understand & track the – Identifies customer needs success on customer KPIs
stores and time periods
behavior of customer (non promotional spending,
– Offers category managers
segments – Provides decision support customer acquisition, etc.)
insight support for
for all marketing levers
– Provides customer assort­ ent and merchan-
m
segmentation flags dise decisions
Modules are delivered through secured web access.
A business question driven user interface allows for seamless analysis.

4. we empower BETTER
COMMERCIAL DECISIONS
emnos helps retailers and consumer businesses across the world to grow faster
and more profitably by making better commercial decisions. We do this by turning
customer insight into an effective tool for increasing revenues and reducing costs.
Our unique combination of specialist consultancy, products and support services
enables companies to make consistent, fact-based decisions that are tuned to the
needs of customers.
emnos is part of Loyalty Partner, a subsidiary of American Express, and operates
offices in Munich, Chicago, London, Paris and Madrid.
Our clients include leading international retailers and consumer goods companies
such as Carrefour, Target, Metro Group, Waitrose, Morrisons, Nestlé,
Procter & Gamble, Unilever and Coca-Cola.
For more information please visit www.emnos.com
Headquarters: Other offices:
emnos GmbH London Madrid
Theresienhöhe 12 Tel +44 208 614 7700 Tel +34 91 510 74 90
80339 Munich
Germany Paris Chicago
Tel +49 89 205073 6 Tel +33 1 730202 00 Tel +1 312 880 1336