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MARKSTRAT Business Simulation Presentation

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MARKSTRAT Business Simulation Presentation

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MARKSTRAT Business Simulation Presentation

  1. 1. MARKSTRAT MBAe2010 Industry 2 - Team A Christina Caamano, Dr. Rob Harvey, Gil Keinan, Nicholas Kim, Mike Whitlock
  2. 2. <ul><li>To control the Sonite Market by gaining the highest comparative market share of: </li></ul>Buffs, Singles, Others & Pros Goal
  3. 3. <ul><li>Mike- please show example of calculation you did each period </li></ul>Product Analysis Inputs Example
  4. 4. <ul><li>Mike- please create graph to show what data u used to determine prices, movement in preferences </li></ul>Regression Analysis Example
  5. 5. Sales Force Analysis Example- pre
  6. 6. Sales Force Analysis Example- post
  7. 7. Marketing Analysis Example
  8. 8. Marketing Analysis Example
  9. 9. <ul><li>Period 2 </li></ul><ul><li>Competitive position: Net $28,680 , 2/5, </li></ul><ul><li>Product changes: ~ Price of SAMA & SALT </li></ul><ul><li>Marketing/staffing Strategy: No change in product in effort to change perception. +25 Sales Staff </li></ul><ul><li>R&D: VLD in development to aim at Singles </li></ul><ul><li>Analysis: Following experiment recom & focusing marketing on target groups we have achieved the results->#1 in market share! </li></ul>Market Position and Strategies
  10. 10. <ul><li>Period 4 </li></ul><ul><li>Competitive position: Net $117,585, 4/5 </li></ul><ul><li>Product changes: Launched SALD, ~ price SALT </li></ul><ul><li>Marketing/staffing Strategy: Concentration on Segm </li></ul><ul><li>R&D: Redesign SALT to meet Weighted delta </li></ul><ul><li>Analysis: Loss of 21% Market share  19.5%. Products spread too thin and perception in the middle, loss to other groups. No Economies of scale reached  high COGS. </li></ul>Market Position and Strategies
  11. 11. <ul><li>Period 6 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
  12. 12. <ul><li>Period 8 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
  13. 13. <ul><li>Period 10 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
  14. 14. <ul><li>Forecasted Period 12 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
  15. 15. <ul><li>Dr. Rob- Ideally in graphic form (chart)-as discussed yesterday and as in the ppt from the group last year… </li></ul>SWOT ANALYSIS
  16. 16. Benchmark Industry Success
  17. 17. Benchmark Industry Success
  18. 18. Our Takeaways

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