Project Report on Cotton Carry Bags

A
CORPORATE INTERNSHIP PROJECT
REPORT
On
“RETAILER BUYING BEHAVIOR AND PERCEPTION
TOWARDS COTTON CARRY BAGS”
Submitted in the partial fulfillment of requirements of
Post Graduation Diploma in Management
At
Indus Business Academy, Bangalore
Under the guidance of
Prof. Manish Jain Mr. Vinod Kumar
Internal Mentor External Mentor
Indus Business Academy, Byram Holdings,
Bangalore – 560062 Bangalore – 560001
Submitted by
Gurpreet Singh
FPB1517/072

Retailers Buying Behavior and perception towards cotton carry bags
PROPERTY OF IBA. FOR ACADEMIC PURPOSE ONLY 2

Certificate from Institution
This is to certify that, Mr. Gurpreet Singh (FPB1517/072) is a bonafide student of Indus Business
Academy, Bangalore and is presently pursuing a Post Graduation Diploma in Management. This
report has not been previously submitted as a part of any other degree or diploma of other Business
School or University.
Dr. Subhash Sharma,
Dean and Director,
Indus Business Academy, Bangalore.

Certificate from Internal Guide
This is to be certify that, Mr. Gurpreet Singh (FPB1517/072) is a bonafide student of Indus
Business Academy, Bangalore and is presently pursuing a Post Graduation Diploma in
Management.
Under my guidance, he has submitted is project titled “Retailers Buying Behavior and Perception
towards Cotton Carry Bags”, in a partial fulfillment of the requirement for the Corporate Internship
Project during the Post Graduation Diploma in Management.
This report has not been previously submitted as a part of another degree or diploma in another
Business School and University.
Prof. Manish Jain,
Mentor

Declaration
I, Gurpreet Singh, the undersigned, student of Indus Business Academy, Bangalore, declare that
this project report titled “Retailers Buying Behavior towards Cotton Carry Bags” is submitted in
partial fulfillment of requirement for the Corporate Internship Project report during the Post
Graduation Diploma in Management.
This is my original work and is not previously submitted as a part of any other degree or diploma
of another Business School or University.
The findings and conclusions of this report are based on my personal study and experience.
Gurpreet Singh,
FPB1517/072.

ACKNOWLEDGEMENT
I would like to thank to our CEO, Mr. Manish Jain, and Dean, Dr. Subhash Sharma, Indus
Business Academy, Bangalore for being so encouraging and helpful throughout my report work
on “Retailer Buying Behavior and Perception towards Cotton Carry Bags” at Byram
Holdings. I am grateful to all their constant support and encouragement throughout my stint fitness
one.
I express my sincere thanks to Prof. Manish Jain, my mentor at IBA, whose insightful continuous
guidance, support and encouragement inspired me in my venture.
I would like to thanks Byram Holdings for giving me the opportunity to work on this project. It
was a great learning experience for me, where I got the opportunity to observe in practice, what
we study in theory.
I would also like to thanks Mr. Vinod Kumar, my external mentor at Byram Holdings, for their
support and guidance. I was able to understand my deliverables clearly and execute them to the
best of my ability. He closely watched my progress, giving me direction when I faltered and
encouragement when I needed to experiment with my ideas.
I express my gratitude and thanks to all the people who have helped me in writing my Internship
Report.

TABLE OF CONTENT
S.No. Title Page No
1 Executive Summary 8
2 Introduction 9
3 Cotton Carry Bags 10-11
4 SWOT Analysis 12
5 Why to use Cotton Bags over other bags? 13
6 Industry Profile 14-16
7 Company Profile 17-19
8 Company’s Clients 20-21
9 Project Plan and Project Chart 22
10 Objective, Hypothesis and Data Collection 23-25
11 Analysis and Interpretation 26-41
12 Hypothesis Testing 42-43
13 Findings 44
14 Recommendations 45
15 Achievements 46
16 Personal Learning 47
17 Conclusion 48
18 Bibliography / Reference 49
19 Questionnaire 50-52

EXECUTIVE SUMMARY
This study accesses the life cycle environment impacts of the production, use and disposal of
different cotton bags. In the recent years, the relative environment impact of lightweight cotton
carry bags and the other options has been debated. By the spring of leading supermarkets had haled
the number of single use carry bags. However the question remain about the environment
significance of lightweight carry bags, especially with regards to the wider debate on global
warming. This report consider only the type of cotton carry bags available for the Bangalore
supermarkets, liquor shops and high end restaurants. It doesn’t examine personal bags nor carriers
given out by other high street retailers. The report doesn’t consider the introduction of carry bags
tax, the ability and willingness of consumer to change behavior, any adverse impact of degradable
polymers in the recycling stream, nor the potential economic impact on Bangalore business. Byram
Holdings – the company which has taken the initiative to make the environment clean by
manufacturing the high quality cotton carry bags, is one of the company in the MSR group in
Bangalore. As we all know that plastic bags are banned now a days, so our company took an
initiative to make the cotton carry bags and circulate in the whole Bangalore’s supermarket, liquor
shops and cloth shops. The objective of the project was to analyze that how many competitors are
there in the market for our cotton carry bags and apply the different marketing and sales strategy
to sell our bags to the retailer. I done the lead generation and met with different customers. I went
to the field and did the market research. I made the questionnaire and observe their feedback by
taking the survey on their buying behavior and perception regarding cotton bags. After analyzing
all the things, I made the different techniques to sell our carry bags to them. From the survey, it
was found that most of the customers prefer cloth bags as it is less in price and also the end
customers want normal quality bags which is not priced high. But there is one particular segment
which only needs premium quality of bags and they are using cotton bags to cart their items from
one place to another place. At last, I would like to say that the cotton carry bags manufacturers
should mainly focus on normal quality bags which should be in proper reasonable price, so that
everyone should buy these bags as there is a huge scope of cotton bags in future.

INTRODUCTION
Market Research is an organized effort to gather information about markets or customers. It is a
very important component of business strategy. It is a key factor to maintain competitiveness over
competitors. It provides important information to identify and analyze the market need, market
size and competition. Market research, which includes social and opinion research, is the
systematic gathering and interpretation of information about individuals or organizations using
statistical and analytical methods and techniques of the applied social science to gain insight or
support decision making.
Market research is for discovering what people want, need or believe. It can also involve
discovering how they act or react. Once the research is completed, it can be used to determine how
to market your product.
As a part of my internship, I had a project regarding the “Retailers Buying Behavior and Perception
towards Cotton Carry Bags”. In this project, I had done market research, marketing and sales of
the carry bags. As this was a B2B marketing, our customers were supermarkets, liquor shops, high
end restaurants and high end clothing stores (especially Saree stores). I went to each and every
supermarket in Bangalore and met with the managers and showed them our product. I had done
the competitor analysis and market research also for the cotton bags. In my internship period, we
made the online customers also like Flipkart, Snapdeal, Myntra, JustDail, etc. Our bags are
displayed on the online sites and also we are getting the orders both from online customers and
offline customers.

COTTON CARRY BAGS
Pollution and importance of protecting the environment is one of the major concern throughout
the world. Environmental issues like global warming, soil pollution, air pollution and water
pollution is a great concern these days. Understanding the impact of these environmental issues,
most of the people these days are opting greener alternatives in their daily life, to save their present
as well as future.
There is a wide range of reusable bags options on the market. Reusable are heavier and more
durable bags, constructed to have a longer life. Often, they are made of more than one material to
give the bag added strength and durability and sometimes also to have a more appealing look. Each
bag has an environment impact. Consumers opt for the reusable bags, assuming that they are being
environmental, but the reusable bags are must be used repeatedly. On a life cycle basis, stronger,
heavier bags, no matter what material they are made from have a greater environmental impact.
This is because the heavier bags use more resources, and as a result, have a more significant
environment impact.
Paper is also a good alternative for carting items from one place to another, but it has also its issues
towards the environment. Several trees need to be cut down for the manufacturing of paper bags.
The cut down of trees has a divesting impact on the environment. The next disadvantage of paper
bags is that they can’t be used for a prolonged period of time.
Cotton carry bags are the new initiative by the companies to make the environment pollution free
from the plastic bags. Using cotton carry bags is one of the major steps towards the protection of
the environment. Now a day’s plastic is banned in all over India, so some companies took the
initiative by making the cotton carry bags. Cotton Carry bags are not only looks beautiful but also
vibrant while carrying. They are available in different shapes and sizes in the market. Kids live to
have colorful carry bags while girls like to have designer bags. These bags are available in different
shapes, sizes, outline and shades. These bags can be modified on the basis of the customers need.
Cotton shopping bags are available by shape are available as special bags, shopping bags, clothing
bags, wine bags etc. The main advantage of these bags is that they are washable and long lasting
and hence helps in reducing waste to a greater extent. Cotton shopping bags are made of distinctive
Oz/gem according to requirements of clients/purchaser and generally utilized with company’s logo
printed on it for promotion. Cotton bag are not only look attractive and durable, but a safe and
reliable way to cart items from one place to another.
For cotton or canvas bags have to match the environment efficiency of the conventional plastic
shopping bags, they have to be reused hundreds of times. While cotton is a renewable material,
cotton production is very resource intensive and harden on the environment due to heavy use of
water, energy, fertilizer intensive and fertilizer and energy, harvest and press cotton.

Globally also there are many country which are using cotton bags in their countries. There are
many types of cotton carry bags which are being used globally:
1. Cotton Hand Bags
2. Cotton Shoulder Bags
3. Cotton Designer Bags
4. Cotton Gift Bags
5. Cotton Tote Bags
In India, there are not much cotton carry bags are available and also middle class peoples did not
like to buy cotton bags as these bags are somewhat high in price as compared to other carry bags.
In India, there are only two types of cotton carry bags which are available:
1. Cotton Hand Bags
2. Cotton Shoulder Bags
3. Cotton Designer Bags
As in India, plastic free city concept is gaining momentum, many of the companies start making
cotton carry bags. If we talk about India, there is one NGO, named Swatch, in Nagpur which is
making the cotton bags and distributing to vendors and retailers, who are in turn being asked to
convince the customers to use cotton bags.
One of the NGO committee member said in an interview to TOI, “We at Swatch believe that if
someone can bring a large scale change in this area, they are the shopkeepers.” The NGO is
manufacturing the cotton carry bags at the rate of Rs. 15 per bag and they are supplying it at Rs. 5
per bag.
In Bangalore also, there are many private companies which are in the manufacturing of cotton
carry bags. There are different qualities of cotton carry bags, the price of which ranges from Rs.
12 to Rs. 20 and more, depend on the quality of fibre used in it.
There is a huge scope of the cotton carry bags in Bangalore, as there are only a handful of retailers
use cotton carry bags in their shops. Some of the cotton carry bags are shown below:
Designer Shoulder Bag Normal Shoulder Bag Normal Hand Bags Designer Hand Bags

SWOT ANALYSIS
Strength
 Eco-friendly in nature.
 High quality.
 Current fashion trend.
 Use of modern technology.
 Soft fabric.
 Designer bags.
Weakness
 Heavy, Bulky and Expensive to ship.
 Bags are not moisture resistance, unless chemical treated.
 Less advertisement effort.
Opportunity
 Increasing awareness of hazards of plastic.
 Everywhere bag are required and these bags are in high demand.
 Government policies.
 Online market.
Threats
 Substitute products.
 Intense competition.
 High end customers prefer Jute Bags as compared to Cotton Bags.

WHY TO USE COTTON BAGS OVER OTHER BAGS
Environment is like a home for each one of us. So, we being family members should take every
possible initiative to save our home for making it a better place to live in. As we all know that
plastic bags are creating a lot more pollution in the environment, so there are other substitutes of
it, like Cloth Bags, Jute Bags, Cotton Bags, and Paper Bags. Following are the reasons that why a
person should choose cotton carry bags over the other carry bags which are available in the market:
1. According to the Wall Street Journal, only 1% of plastic bags are recycled world-wide, the
rest are left to live on indefinitely landfills.
2. The United States cuts 14 million trees per year simply to supply the demand of paper carry
bags.
3. It requires 13% more energy to produce one single paper bag than to produce two plastic
bags.
4. Despite their highly recyclability factor, research shows that only 20% of the paper bags
end up recycled while the rest share a fate with their plastic bags.
5. Reusable cotton carry bags comes in all sorts of smart and stylish shapes and prints, making
your shopping trips a little more enjoyable.
6. The average reusable cotton bag has the lifespan of over 700 disposable plastic bags.
7. These eco-friendly cotton bags cause no pollution to air.
8. Fruits, Vegetables and seeds could not get spoiled if you bring them in cotton bags. You
can protect their freshness for some more time.
9. We can minimize domestic waste with cotton bags. One bag can save 500 plastic bags in a
year. No burning of waste as we use cotton for several times. Nobody will throw cotton
bags after single use.
10. And lastly, many people will get continuous job as no heavy machinery is used in stitching
the bags or in making cotton cloth by weavers. We can save power and it can be used for
other works.

INDUSTRY PROFILE
The textile industry in India is the second largest industry in India, after agriculture industry. Indian
textiles is one of the oldest sector in Indian Economy dating back several economy. Even today,
textile sector is one of the largest contributor to Indian exports with approximately 11% of the total
exports. It is the only industry which has generated huge employment for both skilled and unskilled
workers. It is currently estimated at around US$108 billion, is expected to reach US$ 223 billion
by 2021. The industry realizes export earnings worth US$ 41.4 billion in 2014-15, a growth of
5.4%, as per The Cotton Textile Export Promotion Council. The textile industry has two broad
segments. First, the unorganized sector consists of handloom, handicrafts and sericulture, which
are operated on a small scale and through traditional tools and methods. The second is the
organized sector consisting of spinning, apparel and garments segment which apply modern
machinery and techniques such as economies of scale. The Indian Textile Industry contributes
approximately 5 per cent to India’s gross domestic product (GDP), and 14 per cent to overall Index
of Industrial Production (IIP). The Indian textile industry has the potential to reach US$ 500 billion
in size according to a study by Wazir Advisors and PCI Xylenes & Polyester. The growth implies
domestic sales to rise to US$ 315 billion from currently US$ 68 billion. At the same time, exports
are implied to increase to US$ 185 billion from approximately US$ 41 billion currently.
Indian textile industry is divided into several segments like Cotton textiles, Silk textiles, Woolen
textiles, Readymade Garments, Hand-crafted textiles and Jute textile. India accounts for about a
third of global cotton area. Cotton plays an important role in the Indian economy as the country's
textile industry is predominantly cotton based. During 2013-14 in India, cotton yarn production
increased by two per cent and cloth production by mill and power loom sector increased by five
per cent and six per cent respectively. The states of Gujarat, Maharashtra, Andhra Pradesh (AP),
Haryana, Punjab, Madhya Pradesh (MP), Rajasthan, Karnataka and Tamil Nadu (TN) are the major
cotton producers in India.
Since its introduction in 2002, Bt. cotton has been widely adopted and now accounts for an
estimated 92 percent of total cotton area and over 95 percent of India’s cotton production. The
Government of India has approved six biotech events and more than 300 hybrids for cultivation in
different agro-climatic zones. One of the results of the adoption of Bt. cotton has been a significant
shift in the varietal profile and share of different types of cotton being produced in India. Most of
the Bt hybrids are of medium and long staple cotton (26 to 32 mm) which has resulted in declining
production of short staple (below 22 mm) and extra-long staple (35 mm and above) cotton.
The Indian textile industry is extremely varied, with the hand spun and hand-woven textiles sector
at one end of the spectrum, while the capital incentive sophisticated mills sector at the other end
of spectrum. The decentralized power looms/hosiery and knitting sector from the largest
component of textile sector. The close linkage of the textile industry to agricultural and the ancient

Culture and traditions of the country in terms of textiles makes the Indian textile sector unique in
comparison to the industries of other countries.
According to the GOI, India ranks third in global exports of textiles and sixth in global exports of
clothing with market shares of 5.3 percent and 3.3 percent respectively. The United States and
China are the top markets for textile exports with Bangladesh also emerging as a strong market.
Cotton textile exports account for 45 percent of total textile exports. Cotton ready-made garments
account for the major share of cotton textile exports followed by cotton yarn and cotton fabric.
Investments – The textile sector has witnessed a spurt in investing during last five years. The
industry attracted Foreign Direct Investment (FDI) worth US$ 1.85 billion during April 2000 to
March 2016. Some of the major investments in Indian textile industry are as follows:
1. Trident Group, one of the leading manufacturers and exporters of terry towel, home textile,
yum and paper in India, has entered into a partnership with French firm Lagardere Active
Group, to launch a premium range of home textiles under the renowned French lifestyle
brand Elle Décor in India.
2. Raymond Group has signed a Memorandum of Understanding with Maharashtra
government for setting up a textile manufacturing plant with an investment of Rs. 1400
crore (US$ 207.53 million) in Maharashtra’s Amravati district.
3. Reliance Industry Ltd. (RIL) plans to enter into a Joint Venture with China based Shandong
Ruyi Science and Technology Group Co. The JV will leverage RIL’s existing textile
business and distribution network in India and Ruyi’s state-of-the-art technology and its
global reach.
4. Snapdeal has partnered with India Post to jointly work on bringing thousands of weavers
and artisans from Varanasi through its website.
5. Giving Indian sarees a green touch, DuPont has joined hands with RIL and Vipul Sarees
for use of its renewable fibre product Sorona to make an ‘environment-friendly’ version of
this ethnic ladies wear.
6. American casual fashion retailer Aeropostale, Inc. has inked a licensing agreement with
Arvind Lifestyle Brands Ltd to open standalone stores in the country. Aeropostale will
open 30 stores and 25 shop-in-shop locations over the next three years.
Government Initiatives – The Indian government has come up with a number of export
promotion policies for the textile sector. It has also allowed 100% FDI in the Indian textile sector
under the automatic route. Some of the initiatives taken by the government to further promote the
industry are as under:
1. The GOI is expected to announce a new National Textile Policy. The new policy aims at
creating 35 million new jobs by the ways of increased investment by foreign companies.

2. The Union Cabinet has cleared a Rs. 6000 crore (US$ 889.44 million) package for textile
industry, aimed at attracting investment worth Rs. 74000 crore (US$ 10.95 billion)
generating 10 million jobs and increasing textile export by US$ 30 billion in next three
years.
3. The Department of Handlooms and Textiles, GOI, has tied up with nine e-commerce
players and 70 retailers to increase the reach of handlooms product in the Indian market,
which will generate better prices and continues business, besides facilitating direct access
to markets and consumers for weavers.
4. The GOI has implemented several export promotion measures such as Focus Market
Scheme. Focus Product Scheme and Market Linked Focus Product Scheme for increasing
share of India’s textile exports.
5. Under the Market Access Initiatives Scheme, financial assistance is provided for export
promotion activities in focus countries and focus product counties.
6. The government has also proposed to extend 24/7 custom clearance facilities at 13 airports
and 14 seaports resulting in faster clearance of import and export cargo.
7. A Memorandum of Understanding has been signed between India and Kyrgyztan seeking
to strengthen bilateral cooperation in three fields – Textiles and Clothing, Silk and
Sericulture, Fashion.
Road Ahead – The future of the Indian textile industry looks promising, buoyed by both strong
domestic consumption as well as export demand. With consumerism and disposable income on
the rise, the retail sector has experienced a rapid growth in past decade with the entry of several
international players like Marks & Spencer, Guess & Next into the Indian market. The organized
apparel segment is expected to grow at a Compound Annual Growth Rate (CAGR) of more than
13% over a 10 year period.

COMPANY PROFILE
Byram Holdings is one of the companies of M.S.Ramiah Group. It is located in Church St.
Bengaluru. It has five parts, which are as follows:
1. Student Living – It is an accommodation for girl students of different colleges. They used
to live together, eat and drink together and study together. This is the establishment of
dedicated student living spaces to enrich and enhance the college experience for student
living independently. It is basically “A home away from Home”, as its tagline says, “Home
isn’t just where you stay, it’s where you live”. It is the India’s first student living facility
with state of the art facilities.
Website – http://www.studentliving.in
2. Rasta Café – It is the all in one space for peoples. Here you can spend the quality of free
time with your friends and family. It is a combination of Café, Bar and Restaurant. The
corporate events are also be hosted here. It is an adventures area and also team building
activities are conducted here. Some of its partners are VH1, chilli billi, Radio Indigo,
Outback India. It is one of the most visited restaurants and well known for its Fresh Coffee,
Wood fried Pizzas, round-the-neck breakfast, Game screening, and live gigs related to
music, art & sports, and other performances.
Website – http://www.rastarasta.com/
3. The Game Changer – It is a sports club that hosts all types of games in state zone as well
as national zone. The motto of this sector is playing games by bringing all the different
sponsors to one platform. The Game Changer offers world class sporting facilities across
various sporting discipline such as Football, Ultimate Frisbee, Volleyball and Touch
Rugby.
Website – http://www.thegamechanger.club

4. BlueFrog – It is state-of-the-art night show with a regular line-up of DJ’s hosting party
evenings and a global menu. BlueFrog will bring artist from all over the world. Here the
music is experienced 6 night in a week, which also features international artist on regular
basis. They also encourage musical theater performance with their very popular Gold
Nights, as well as stand-up comedy. Poetry and film nights.
Website – http://www.bluefrog.co.in
5. Byram Cotton Bags – It is an initiative by the Byram Holdings Company. As we all know
that now a day’s plastic is banned, so company has taken a step forward to save the
environment by producing cotton carry bags. Company had manufactured the bags for the
supermarkets, retailers, medical stores and clothing stores. It is available in different sizes
and also in different qualities. The company also designed the different designs on the carry
bags which are used for online selling. The company’s motto is to save the environment
which is getting disturbed by the usage of plastic. Company have different types of cotton
bags:
A. Premium quality
B. Normal quality
Company has different sizes of carry bags which are used in supermarkets, liquor shop, restaurants.
All these system of production is done in three stages:
 In first stage, only the premium bags are manufactured for supermarkets and liquor shops.
 In second stage, normal bags are manufactured for all supermarkets, liquor shops,
restaurants and clothing stores.
 In third stage, company will manufacture the carry bags for the medical stores also. (it is
proposed but not implemented yet)
There are three different sizes of the carry bags which are available and the company also has the
customized bags option i.e. the company will make the bags according to the size and shape
required by the customer.
(I) Small Bags – Basically these bags are for liquor shops only. The size of these bags is
15”*15”.
(II) Medium Bags – These bags are for supermarkets and retail stores. The size of these
bags is 11”*17”
(III) Large Bags – These bags are only for supermarkets. The size of these bags is 17”*17”
(IV) Customized Bags – It will be manufactured on the requirements given by the
customers.

All these bags are available in both the qualities i.e. Premium as well as Normal quality. The
proposal for the production of cotton bags for the medical shop is under consideration. There
will be no premium quality for the medical shops carry bags. Its size will be 8”*11” (as per the
govt, guidelines). The company also have the bags with the logo of “M.S.Ramiah” group on
it. These bags are also in demand as well.
Designer Bags – Company also have designer bags which are basically for the online retailers
like Flipkart, Snapdeal, Myntra, Jabong, JustDial etc. These bags are priced high as compared
to the non-designer bags. Also these bags are placed in some of the supermarkets like Big
Bazaar.

COMPANY’S CLIENTS
I had visited all the supermarket, liquor shops in the Bangalore. Some of them become our clients
and some of them are under process. We also have only clients like Flipkart, Myntra, JustDial,
eBay, Jabong, Snapdeal etc. JustDail signed the agreement with us and all the other are under
progress. Our online and offline clients are as follows:
Online Clients
Screenshot of one of our company’s online client

Offline Clients – I met with almost all supermarkets and liquor shop in Bangalore. There are
two phases of the cotton bags. In first phase, we made the bags for the shopping purpose with the
company’s logo on it. And in the second phase, we made the designer bags with different design
on it. These bags are displayed in the supermarkets and the supermarkets have some margin on
the selling of the carry bags. Big Bazaar is one of our clients that agreed to display our cotton
designer carry bags in their supermarket. There are more than 25 supermarkets and liquor shops
which agreed on using the cotton bags from our company. Thom’s supermarket, Platinum
supermarket, my spiritz liquor store, AVK wines, Family supermarket, Eden fruit and
vegetables, Kunchan Food Mart, etc. are our clients. Some of them are shown below:

PROJECT PLAN
Step 1 – Generate leads of different Retail shops in Bangalore.
Step 2 – Collect data and analyze data of existing carry bags in retail stores.
Step 3 – Competitive analysis of different carry bags.
Step 4 – Have meeting with different Retail managers and owners.
Step 5 – Make questionnaire and send it to the retailers to whom so ever we met.
Step 6 – Start research campaign.
Step 7 – Finalize the report.
PROJECT CHART
Generate Leads and analyze
the data of Carry Bags
Use research companion to
send Questionnaire
Generate report and
finalized.
Get Competitive analysis
Collect data about the
different bags and sizes

OBJECTIVES
1. Identify the awareness of cotton carry bags among retailers.
2. To find the retailers satisfaction level towards cotton carry bags.
3. To know the view point of retailers regarding cotton carry bags.
HYPOTHESIS
1. H0 – Only a few retailer use cotton carry bags in their stores.
H1 – Most of the retailer use cotton carry bags in their stores.
2. H0 – Retailer thinks that cotton bags are environment friendly.
H1 – Retailer doesn’t think that cotton bags are environment friendly.
LIMITATIONS
1. Sample of retailers selected doesn’t represent the entire population.
2. Retailer’s perceptions are subjected to change with evolving customer’s behavior.
3. As the study was done for the limited period, the suggestions and findings may not hold
good.
4. The response of retailers is based on personal characteristics namely likes, dislikes, biases,
mood fluctuations etc.
5. The sample taken is a random sample.
SCOPE OF THE STUDY
This study constructively for the analysis of retailer’s perception, opinion and suggestions, which
provide the basis for various scope of developments of the dealership.

DATA COLLECTION
Primary Data – For collecting the primary data, method used is questionnaire. It is the most
popular method used when the sample size of the population is large. A questionnaire includes a
number of questions, printed in proper sequence, for presenting to respondents for their answers.
Each question is contributing to research objective. Questionnaire is designed with most of closed
ended questions only and only a few are the open ended questions. It was designed to cater all the
areas and aspects of the study.
Secondary Data – For collecting the secondary data, internet is used.
METHOD COMMUNICATION
The study was conducted through face to face structured questionnaire. Personal Interviews is the
method of communication used with the respondents. Personal Interviewing method is used
because sample size is relatively small and interviewer can ask more questions. I personally
interacted with the respondents and filled the questionnaire as .per their views. Questionnaire are
designed keeping in view the objective of project.
SURVEY
Survey is one of the methods for collecting the information regarding particular aspects from a
large group. The survey method used here is the sample survey. It was a random sampling method.
It was conducted in order to collect opinion among retailers of cotton carry bags. Although
information was collected from 100 retailers for this purpose, a questionnaire was prepared. The
questionnaire is shown in the appendix.
SAMPLE DESIGN
A sample design is a definite plan for obtaining the samples from given population. It refers to the
technique or procedure for selecting items for the sample.
POPULATION
The population of the study covers the retailers i.e. the managers of supermarket, liquor shops as
well as restaurant.

METHOD OF SAMPLE SELECTION
Convenience sampling was adopt for the study.
SAMPLE SIZE
A total number of 100 retailers in different areas of Bangalore.
TOOLS OF DATA COLLECTION
Primary data was collected using a structured questionnaire. Secondary data was collected through
internet.
TOOLS FOR ANALYSIS
The main tool for analysis of data was percentage analysis. A detailed analysis was done on the
basis of gender to get a greater insight into the problem.
PERIOD OF STUDY
The study was done during the period of 3 months of my internship.

46
29
8
17
0
10
20
30
40
50
Manager Owner Supervisor Others
ANALYSIS AND INTERPRETATION
Designation
Fig 1. Designation
Designation Count Percentage
Manager 46 46%
Owner 29 29%
Supervisor 8 8%
Others 17 17%
Total 100 100%
Table 1. Designation
Interpretation – 46% of the respondents were the Managers, 29% were Owners, and 8% were the
Supervisors of the Supermarkets, Liquor Stores, Restaurants and Cloth Stores. Rest 17% were the
Workers, Store Attendant, Managing Director, Fashion Assistant etc.

42
34
18
6
0
10
20
30
40
50
Supermarket Liquor Stores Restaurants Cloth Stores
Type of Stores
Fig 2. Type of Store
Type of Store Count Percentage
Supermarkets 42 42%
Liquor Stores 34 34%
Restaurants 18 18%
Cloth Store 6 6%
Total 100 100%
Table 2. Type of Store
Interpretation – During the survey for the cotton bags, 42% of the respondents are from
Supermarkets, 34% are from Liquor Stores, 18% are from Restaurants and the rest 6% are from
Cloth Stores. The main focus was on supermarkets and liquor stores as they are the ones who uses
cotton carry bags the most.

100
0
0
20
40
60
80
100
120
Yes No
Ban on Plastic
Fig 3. Ban on Plastic
Ban on Plastic Count Percentage
Yes 100 100%
No 0 0%
Total 100 100%
Table 3. Ban on Plastic
Interpretation – During the survey, it was found that all the respondents are well aware that the
plastic is banned in India.

Type of Bags
Fig 4. Type of Bags
Table 4. Type of Bags
Interpretation – Approx. 42% of the respondents are using Cloth Bags in their stores followed
by Cotton Bags and Paper Bags. Very few are using Jute Bags in their stores and approx. 1% of
the respondents, despite knowing that the plastic is banned, using Plastic Bags in their stores.
Type of Bags Count Percentage
Plastic Bags 1 1%
Cloth Bags 43 43%
Jute Bag 6 6%
Paper Bags 18 18%
Cotton Bags 32 32%
Total 100 100%
1
43
6
18
32
0
10
20
30
40
50
Plastic Bags Cloth Bags Jute Bags Paper Bags Cotton Bags

Factor for buying the bags
Fig 5. Factors for buying the bags
Factor Count Percentage
Less Priced 58 54.21%
Quality 38 35.51%
Size 3 2.8%
Others 8 7.48%
Total 107 100%
Table 5. Factors for buying the bags
Interpretation – Most of the respondents i.e. 54%, prefer the bags which are less in price. Approx.
35% of the respondents are the persons who prefer the bags due to good quality of the bags and
only for few respondents, size matters.
58
38
3 8
0
10
20
30
40
50
60
70
Less Priced Quality Size Others

Consumption of Bags
Fig 6. Consumption of Bags per week
Consumption of Bags Count Percentage
Less than 1000 76 76%
1000-2000 19 19%
2000-3000 3 3%
More than 3000 2 2%
Total 100 100%
Table 6. Consumption of Bags per week
Interpretation – 76% of the respondents consume less than 1000 bags per week in their
stores/shop. Only 2% of the respondents consume more than 3000 bags per week.
76
19
3 2
0
10
20
30
40
50
60
70
80
Less than 1000 1000-2000 2000-3000 More than 3000

Cost per bag
Fig 7. Cost per bag
Cost per bag Count Percentage
Less than Rs. 2 10 9.17%
Rs. 2 – Rs. 5 37 33.94%
Rs. 5 – Rs. 10 15 13.76%
Rs. 10 – Rs. 20 26 23.85%
Rs. 20 – Rs. 30 15 13.76%
More than Rs. 30 6 5.5%
Total 109 100%
Table 7. Cost per bag
Interpretation – Approx. 34% of the respondents pay Rs. 2 – Rs. 5 for their carry bags followed
by 24% who pay Rs. 10 – Rs. 20 on their carry bags and only few respondents pay more than Rs.
30 on their carry bags, which shows that most of the consumers prefer price than the quality of the
bags. But there are many respondents who prefer good quality carry bags by not spending too
much on the bags.
10
37
15
26
15
6
0
10
20
30
40
Less than Rs. 2 Rs. 2 - Rs. 5 Rs. 5 - Rs. 10 Rs. 10 - Rs. 20 Rs 20 - Rs. 30 More than Rs. 30

Customer carrying their own bags
Fig 8. Customer carrying their own bags
Customer carrying own bags Count Percentage
Yes 33 33%
No 67 67%
Total 100 100%
Table 8. Customers carrying their own bags
Interpretation – 67% of the respondents told that their customers do not carry their own bags
while shopping. Only 33% of the customers used to carry their own shopping bags while coming
for shopping.
33
67
0
10
20
30
40
50
60
70
80
Yes No

Perception regarding Cotton Bags
Fig 9. Perception towards Cotton Bags
Perception Count Percentage
Highly Priced 49 28.82%
High Quality 34 20%
Long Life 30 17.65%
Environment Friendly 55 32.35%
Others 2 1.18%
Total 170 100%
Table 9. Perception towards Cotton Bags
Interpretation – Approx. 33% of the respondents think that the cotton bags are environment
friendly, followed by approx. 29% of the respondents who think that cotton bags are highly priced.
Only approx. 18% respondent thinks that the cotton bags have long life. Rest 1% thinks that the
cotton bags are less than Jute bags on each and every aspect.
49
34 30
55
2
0
10
20
30
40
50
60
Highly Priced High Quality Long Life Environment
Friendly
Others

Preference according to Type
Fig 10. Preference according to Type
Type Count Percentage
Hand Bags 95 95%
Shoulder Bags 5 5%
Total 100 100%
Table 10. Preference according to Type
Interpretation – 95% of the respondents said that their customers prefer hand bags over the
shoulder bags, which are only 5%
95
5
0
20
40
60
80
100
Hand Bags Shoulder Bags

Preference according to Quality
Fig 11. Preference according to Quality
Quality Count Percentage
Premium 32 32%
Normal 45 45%
Low 23 23%
Total 100 100%
Table 11. Preference according to Quality
Interpretation – 45% of the respondents said that their customers prefer normal quality of the
bags, followed by the premium quality, where as 23% of the respondents said that their customers
did not want quality in their bags. They only prefer those bags which can be used only once. They
are least bothered about the quality of the bags.
32
45
23
0
10
20
30
40
50
Premium Normal Low

Printing of Logo’s
Fig 12. Printing of Logo’s
Printing of Logo’s Count Percentage
Yes 20 20%
No 80 80%
Total 100 100%
Table 12. Printing of Logo’s
Interpretation – 80% of the respondents said that they did not want their Brand Logo’s to be
printed on the carry bags whereas 20% of the respondents said that they want their Brand Logo’s
to be printed on the carry bags.
20
80
0
20
40
60
80
100
Yes No

Companies manufacturing Carry Bags
Fig 13. Companies manufacturing Carry Bags
Companies Count Percentage
Jain Industries (Cloth Bags) 11 11%
Prakurti Bags (Cloth Bags) 10 10%
Arihant Fab Arts (Cloth Bags) 13 13%
Just Jute Bags (Jute Bags) 2 2%
Ecoseal (Jute Bags) 3 3%
Mayur Enterprises (Just Bags) 1 1%
A.N. Enterprises (Cotton Bags) 14 14%
Mayur Enterprises (Cotton Bags) 13 13%
Paper World (Paper Bags) 7 7%
Bag Factory (Paper Bags) 2 2%
Mayur Enterprises (Paper Bags) 7 7%
Others 17 17%
Total 100 100%
Table 13. Companies manufacturing Carry Bags
11 10
13
2 3 1
14 13
7
2
7
17
0
2
4
6
8
10
12
14
16
18
Jain
Industries
(Cloth
Bags)
Prakurti
Bags (Cloth
Bags)
Arihant
Fab Arts
(Cloth
Bags)
Just Jute
Bags (Jute
Bags)
Ecoseal
(Jute Bags)
Mayur
Enterpries
(Jute Bags)
A.N.
Enterprises
(Cotton
Bags)
Mayur
Enterpries
(Cotton
Bags)
Paper
World
(Paper
Bags)
Bag
Factory
(Paper
Bags)
Mayur
Enterprises
(Paper
Bags)
Ohers

Interpretation – We can interpret following things from the above table and chart:
From the Cloth Carry Bags manufactures, Arihant Fab Arts and Jain Industries, both are
competitors having 13% and 11% customers respectively.
From the Jute Carry Bags manufactures, Just Jute, Ecoseal and Mayur Enterprises, all these are
competitors having only a few customers.
From the Paper Carry Bags manufactures, Paper World and Mayur Enterprises, both are main
competitors as they both have same amount of customer i.e. 7%.
From the Cotton Carry Bags manufactures, A.N. Enterprises and Mayur Enterprises, both are
competitors having 14% and 13% customers respectively.
From the above interpretation, we can say that it is very difficult to sustain in the cotton carry bags
market as there are a lot of existing vendors which are supplying the bags to the supermarkets,
liquor shops etc.

Interest in Byram Cotton Carry Bags
Fig 14. Interest in Byram Cotton Bags
Interest in Byram Cotton Carry Bags Count Percentage
Interested 43 43%
Not Interested 57 57%
Total 100 100%
Table 14. Interest in Byram Cotton Bags
Interpretation – From the above data, we can say that only 44% of the respondents showed the
interest in the Byram Cotton Bags and rest 57% did not have any interest in these bags.
43
57
0
10
20
30
40
50
60
Interested Not Interested

Reason for having no interest in Byram Cotton Bags
Fig 15. Reason for having no interest in Byram Cotton Bags
Reason Count Percentage
Highly Priced 40 70.18%
Quality Issue 4 7.02%
Other 13 22.81%
Total 57 100%
Table 15. Reason for having no interest in Byram Cotton Bags
Interpretation – 40 respondents out of 57 says that due to high price of these cotton bags, they
are not interested. Only 4 respondents out of 57 says that due to high quality of the bags they did
not prefer these bags, as their customers need one time use bags and that too in low price. And 13
respondents have other views, as some of them have tie-up with other dealers and those who are
using Jute bags, they have no interest in buying these bags.
40
4
13
0
5
10
15
20
25
30
35
40
45
Highly Priced Qulity Issue Others

HYPOTHESIS TESTING
Hypothesis 1
H0 – Only a few retailers use cotton carry bags in their stores.
H1 – Most of the retailers use cotton carry bags in their stores.
Particulars Observations Expectation (O-E) (O-E)^2 (O-E)^2 / E
Plastic Bags 1 20 -19 361 18.05
Cloth Bags 43 20 23 529 26.45
Jute Bags 6 20 -14 196 9.8
Paper Bags 18 20 -2 4 0.2
Cotton Bags 32 20 12 144 7.2
Total 100 61.7
Degree of Freedom = (Row - 1) * (Column - 1) = (5-1)*(2-1)
Degree of Freedom = 4
X tabulated value on 5% level of significance = 9.488
X calculated value = 61.7
It employs, X tab. < X cal. i.e. 9.488 < 61.7
Hence, H0 is accepted and H1 is rejected.
Conclusion – From the above hypothesis testing, we can say that only a few retailers use cotton
bags in their stores.

Hypothesis 2
H0 – Retailers think that cotton bags are environment friendly.
H1 – Retailers doesn’t think that the cotton bags are environment friendly.
Particulars Observations Expectation (O-E) (O-E)^2 (O-E)^2 / E
Highly Priced 49 34 15 225 6.617647
High Quality 34 34 0 0 0
Long Life 30 34 -4 16 0.470588
Eco Friendly 55 34 21 441 12.97059
Others 2 34 -32 1024 30.11765
Total 170 50.17647
Degree of Freedom = (Rows – 1) * (Column – 1) = (5-1)*(2-1)
Degree of Freedom = 4
X tabulated value on 5% level of significance = 9.488
X calculated value = 50.17647
It employs, X tab. < X cal. i.e. 9.488 < 50.17647
Hence, H0 is accepted and H1 is rejected.
Conclusion – From the above hypothesis testing, we can say that most of the retailers think that
the cotton bags are environment friendly.

FINDINGS
The findings from the survey are as follows:
1. Most of the retailer use Cloth Bags because the price of the cloth bags is very less as
compared to other carry bags specially Cotton Carry Bags and Jute Bag. This is due to the
reason that the end customers which take the bags, they did not want to spend more on the
carry bags. They only want use and through bags. Or in other words we can say that the
end customers like one time use bags.
2. There are few retailers which prefer the quality bags. These are the high end supermarkets
and clothing stores which want to serve their customers with best quality. Like Spar
Supermarket, it uses Jute Bags which cost Rs. 54 per bag.
3. Most of the retailers has the perception that cotton carry bags are highly priced and they
appreciate that these bags are Environment friendly bags. Despite knowing this, they prefer
other bags because of the high price of cotton bags.
4. Almost all the end customers (96%) like Hand bags over Shoulder bags. And also 45% of
the respondents said that the end customers need only normal quality of bags over the
premium quality.
5. The substitutes of Cotton Carry Bags are Cloth Bags, Paper Bags and Jute Bags, which are
mostly preferred by the retailers, just because of the low price of Cloth Bags.
6. In the survey, it was found that 43% of the retailers are interested in Byram Cotton Carry
Bags and they want to replace their bags with Byram Cotton Bags.

RECOMMENDATIONS
1. Companies like Byram Holdings which launches new product called Byram Cotton Bags,
have to promote their product by advertising and other means.
2. More incentives and offers should be given to retailers to create morale towards the cotton
bags.
3. As most of the retailers want normal quality of bags, the manufactures should concentrate
majorly on normal quality of bags as compared to premium quality.
4. The price of the bags should be reduced in the starting so that it should start penetrating in
the market and after the bags will established, then they can make profit by keeping high
margins.
5. Companies have to do more and more promotions, like in BNI meetings.
6. More the product differentiation for the Byram Cotton bags to competitor’s bags will
increase profitability for Byram.
7. The company has to use its proper brand name of M.S.Ramiah group, as this name is
popular in the whole Bangalore.

ACHIVEMENTS
Achieved the following target during CIP:
 Increased the number of sales from all channels.
 Achieved good response from the retailers as well as customers for better price and quality.
 Made the deal with 30+ customers with different retailers (Nilgiris, Spencer’s, Thom’s
bakery and supermarket, AVK Wines, My Spiritz My MRP, MK Retail, Heritage Fresh,
City Supermarket, Platinum Supermarket, Family Supermarket, etc.)
 Made the deal with different online retailers (Flipkart, Snapdeal, JustDial, Jabong etc.)
 Create a new website (www.byramcottonbags.com)
 Completed the marketing gap analysis successfully for plastic bags and cotton bags.

PERSONAL LEARNING
The Corporate Internship Program is a hands-on experience to practically use the refinement of
Marketing & HR. This CIP helped me to develop:
 Communication skills.
 Skills of cold callings.
 Writing skills.
 Presentation skills.
 Sales forecasting and projection.
 Negotiation skills.
 Ability to work under pressure.
 Lead generation & competitor analysis skills.
Learning in Byram Holdings was a great experience. The organization helped me a lot in grooming
myself and getting corporate exposure. It helped me a lot in getting the deep knowledge of subject
matter and being a good professional. Being a start-up company, it helped me a lot in developing
my skills and talent, which could never be possible if I had joined a well-established company. I
would like to take privilege and thank Byram Holdings for the same time.

CONCLUSION
Plastic bags has very harmful impact on the environment. There are many assumptions regarding
cotton bags that they are highly priced and people will not buy these bags. But, in this three months
of study, I found that there are only specific set of people that think that the cotton carry bags are
highly priced. There are lot more retailers who thinks that cotton bags are environment friendly
and they can pay any amount to save the environment for future. Cotton bags have different
qualities and sizes, which is not there in other types of carry bags. Cotton bags are way more than
any other carry bags as it has great features like, washable, durable, long lasting etc. But the main
thing is that the cotton carry bags do not have any promotion or awareness that how they will save
our environment. If the companies out there start creating the awareness of the cotton carry bags,
then each and every retailer (supermarkets as well as small retailers like grocery stores) will prefer
cotton carry bags only.

BIBLIOGRAPHY / REFRENCE
1. http://gojute.co.uk/portfolio-category/cotton-bags/
2. http://www.cottonbagco.co.uk/
3. http://timesofindia.indiatimes.com/city/nagpur/NGO-markets-cheap-cotton-bags-to-fight-
plastic/articleshow/51216429.cms
4. http://www.slideshare.net/search/slideshow?searchfrom=header&q=25+reason+to+go+fo
r+reusable+cotton+bags
5. http://www.slideshare.net/Nexpider/eco-friendly-cotton-bags-amble-towards-chic-eco-
world?qid=b8e91ab8-440c-48d6-b625-57bcd2e8d0f5&v=&b=&from_search=1
6. http://www.ibef.org/industry/textiles.aspx

QUESTIONNAIRE
General Information
1. Name _________________________________
2. Designation
Manager Owner
Supervisor Others
3. Type of Store
Supermarket Liquor Store
Restaurant Clothing
4. Area __________________________________
5. Contact No __________________________________
Questionnaire
Ques 1. Do you know that the plastic bags are banned?
Yes No
Ques 2. Which type of bags you are using in your shop/store?
Paper Bags Cloth Bags
Cotton Bags Jute Bags
Plastic Bags
Ques 3. Why are you using these bags?
Price is less Quality
Size Others, please specify ___________

Ques 4. How many bags you are consuming per week?
Less than 1000 1000-2000
2000-3000 More than 3000
Ques 5. How much your carry bags cost you? (Per piece)
Less than Rs. 2 Rs. 2 – Rs. 5
Rs. 5 – Rs. 10 Rs. 10 – Rs. 20
Rs. 20 – Rs. 30 More than Rs. 30
Ques 6. Are you customers carrying their own carry bags while shopping?
Yes No
Ques 7. What is your perception regarding cotton carry bags?
Highly Priced High Quality
Long Life Environment Friendly
Other, Please specify _______________________
Ques 8. Which type of bags customer prefer the most?
Hand Bags Shoulder Bags
Ques 9. Most of the customer prefer which quality of bags?
Premium Quality Normal Quality
Low Quality
Ques 10. Which company’s carry bags you are using in your shop?
Jain Industries (Cloth Bags) Prakurti Bags (Cloth Bags)
Arihant Fab Arts (Cloth Bags) Just Jute Products (Jute Bags)
Ecoseal (Jute Bags) Mayur Enterprises (Jute Bags)
Paper World (Paper Bags) Bag Factory (Paper Bags)
Mayur Enterprises (Paper Bags) Byram Cotton Bags (Cotton Bags)
A.N. Enterprises (Cotton Bags) Mayur Enterprises (Cotton Bags)
Other, please specify _________________________

Ques 11. Do you like the logo’s to be printed on your carry bags?
Yes No
Ques 12. Are you interested in Byram Cotton Carry Bags?
Yes No
If no, why?
Highly Priced Quality Issue
Size Other, please specify _________
Ques 13. At what price you would like to buy these bags? ____________
Thank You,
Gurpreet Singh,
IBA, Bangalore.

Project Report on Cotton Carry Bags

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