1.
Presented by Joe Dager of Business901
“Sales and Marketing have never been against systemizing the process.
They have been against being systemized by the process.”
– Peter Scholtes
Lean Marketing

2.
Presented by Joe Dager of Business901

3.
Map Value Stream
Current State Metrics Value Add/Non
Future
State
Kaizen
Presented by Joe Dager of Business901

4.
Presented by Joe Dager of Business901

5.
Design Thinking
Empathize Define Ideate Prototype Test
Presented by Joe Dager of Business901

6.
Mapping Funnel Thinking
Presented by Joe Dager of Business901

7.
Presented by Joe Dager of Business901

8.
Lean Thinking
• Identify Value
• Map Value Stream
• Create Flow
• Establish Pull
• Seek Perfection
Presented by Joe Dager of Business901

9.
Lean Thinking
• Identify Value = Job To Be Done
• Map Value Stream = Customer Journey thru Use
• Create Flow = Rhythm
• Establish Pull = Adaptive, Agility
• Seek Perfection = Continuous Learning
Presented by Joe Dager of Business901

10.
Lean Thinking
Presented by Joe Dager of Business901

11.
Lean StartupTM
Presented by Joe Dager of Business901

12.
Lean Thinking
Explore
Do
Check
Act
Standard
Do
Check
Act
Plan
Do
Check
Act
Presented by Joe Dager of Business901

13.
Sales and Marketing have never been
against systemizing the process.
They have been against being
systemized by the process.
Presented by Joe Dager of Business901

14.
Presented by Joe Dager of Business901
Ask not what Sales can do for Lean
Ask what Lean can do for
Sales

15.
Presented by Joe Dager of Business901
Business901.com
Lean Marketing