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SAMSUNG CASE STUDY GENERAL MANAGEMENT By:- Shilpa Kher  (43) Reema Kotak (44) Krithika .S  (45)  Siji  Kumar  (46) Bhuvan Lalka (47) Malavika M  (48) Heena M  (49)
AGENDA OF THE PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BACKGROUND OF THE CASE ,[object Object],[object Object],[object Object],[object Object],[object Object]
SAMSUNG ELECTRONICS… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],SAMSUNG ELECTRONICS (Ctd…)
[object Object]
SAMSUNGS PRODUCT LINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MISSION STATEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENVIRONMENTAL ANALYSIS   (Where are we now??) ,[object Object],[object Object],[object Object],[object Object]
RAPIDLY  INCREASING  ITS MARKET SHARE
CTV
WASHING MACHINE
AIR CONDITIONERS
REFRIGERATOR
OBJECTIVE (Where do they want to be ???) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY AT SAMSUNG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
THANK YOU

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