25 Mba Marketing Management Set1

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Code No: 25MBA
R5-R7
M.B.A. II Semester Regular Examinations, January 2009
MARKETING MANAGEMENT
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Time: 3 hours Max Marks: 60
Answer any FIVE Questions
All Questions carry equal marks
1. State the nature of marketing. How does marketing satisfy the wants of people.
2. Examine the criteria of a go od forecasting method for estimating the demand for
TVs in a developing economy.
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3. “Many marketers advocate promoting only one product bene t, thus creating a
unique selling proposition as they position their product” -Comment.
4. Maturity stage is where a company makes the most of the pro ts from a product.
Discuss the marketing strategies in maturity stage of PLC.
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5. What are the merits and limitations of initiating the price cuts?
6. (a) Discuss about the types of retailers with examples.
(b) Which retailers are more successful in India and why?
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7. Explain the role of di erent elements of communication mix in marketing commu-
nication.
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8. (a) What is Annual Plan Control?
(b) Explain the procedure with example.
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