1. 2009
MARKETING RESEARCH
Time : Three Hours Maximum : 60 Marks
Section A
Answer any six questions.
Each question carries 2 marks.
Writ
e short notes on the following : _
1. Issues in managing MIS efficiently.
2. Demand forecasting.
3. Marketing promotional programme.
4. Advertising research.
5. Testing of advertisement effectiveness.
6. Opinion survey.
7. Research problem.
8. Planning marketing researches.
9. Stages of marketing.
10. Cost considerations in research.
(6 x 2 = 12 marks)
Section B
Answer all questions. Each
question carries 10 marks.
11. Explain the importance, role and applications of marketing research. Bring out the challenges in
managing MIS efficiently.
Or
Discuss the role and importance of MIS in marketing management. State the advantages of
marketing information system.
12. Describe the various stages in developing MIS. Explain the uses of Computer network.
Or
Elaborate the application of research process in marketing activities. State the role of
information in decision-making.
Turn over

2. 13. Enumerate the role of information technology in marketing research. Explain the stages in designing
motivational research.
Or
Explain the process of testing advertisement effectiveness. How do you design a research process?
(3 x 10 = 30 marks)
Section C (Compulsory)
14. Marketing research has become a vital weapon in the armory of modern marketer. It is an activity the
results of which are useful in enhancing the ability of the marketer to make marketing decisions in
the ever changing world. He has to gather information and process them for taking a decision of any
marketing aspect. It has embraced with itself consumer research.
Questions :
1. Examine the scope of marketing research. , .
2. Predict the future of marketing research in India.
(18 marks)