8. Segmentation Scheme for Marriott Job-to-be-Done Clean, quiet place to work in the evening Inexpensive to stay as a family Serve as a home away from home
11. Gilmore and Pine’s 4 approaches to MC Type of Mass Customization Description Collaborative A customized product determined through a dialogue with customers Adaptive A standard product that users alter themselves Cosmetic A standard product presented differently to different users Transparent Based on customers’ past behavior - no direct customer input
12. Gilmore and Pine’s 4 approaches to MC Transparent Cosmetic Adaptive Collaborative Changeable Fixed Fixed Changeable Product Representation
