Mass customization


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From bespoke to mass customization. How information systems have made that possible?

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Mass customization

  1. 1. From bespoke to mass customization How information systems have made that possible? Inga Jasiulioniene ST10002573 International Business Administration (Top-Up)
  2. 2. From bespoke to mass customization <ul><li>Introduction </li></ul><ul><li>Historic perspective </li></ul><ul><li>Types of information systems, used for MC </li></ul><ul><li>Real life examples </li></ul><ul><li>Socioeconomic factors </li></ul><ul><li>Future perspectives </li></ul>
  3. 3. Mass customization and IS's Mass customization is ''the adaptation of mass production, information technologies and management strategies to increase personalized offerings with customer involvement.'' (Cornell University) Information systems are ''computerized tools that assist people in transforming data into information'' (PASDA)
  4. 4. Historic perspective (Boër, R.C. and Dulio S., 2007)
  5. 5. Types of IS's used for MC (Cornell University)
  6. 6. Modularity (
  7. 7. Real life examples - wine How a modular system brought mass customization to the Canadian Wine Industry. (Frank Piller,
  8. 8. Real life examples - clothes CustoMax provides a total mass customization ecosystem for apparel retailers. (
  9. 9. M&M's business-to-customer example Customers can pick colours and have texts and logos printed on M&M's, as well as have their own likeness printed on the candy: M&M's Faces . (
  10. 10. Montech business-to-business example Configurator is a software application for designing products exactly matching customers' individual needs. (
  11. 11. Socioeconomic factors (
  12. 12. Future perspectives (
  13. 13. References <ul><li>Alder, S. (1999) Information systems: a management perspective, 3 rd edition, Reading, Mass. ; Harlow : Addison Wesley </li></ul><ul><li>Anderson, D. M. (2008) Build-to-order and mass customization; the Ultimate Supply Chain Management and Lean Manufacturing Strategy for Low-Cost On-Demand Production without Forecasts or Inventory, CIM Press. </li></ul><ul><li>Blecker, T. and Friedrich, G. (2007) Mass customization information systems in business, Idea Group Reference: London. </li></ul><ul><li>Boer, C. R. and Dulio, S. (2007) Mass customization and footwear: myth, salvation or reality? London: Springer-Verlag. </li></ul><ul><li>Chandra, C. and Kamrani, A. K. (2004) Mass customization – a supply chain approach, London: Springer-Verlag. </li></ul><ul><li>Laudon, K. C. and Laudon, J. P. (2006) Management information systems: managing the digital firm, X th edition, Pearson: New Jersey. </li></ul><ul><li>Pine, B. J.II and Gilmore, J. H. (1999) The experience economy: work is theatre and every business is a stage, Harward Business School Press. </li></ul><ul><li>Turban, Leidner, Mclean and Wethube, (2008) Information Technology for management: transforming organizations in the digital economy, 6 th edition. </li></ul><ul><li>A long march (12 July 2001) The Economist, Solihull, England, and Newton, Iowa </li></ul><ul><li>Combining elements of mass production with those of bespoke tailoring (22 October 2009) The Economist, Harward Business Review </li></ul><ul><li>Piller, F. T., Molstein, K. and Stotko, C. M. (2004) Does mass customization pay? An economic approach to evaluate customer integration, Production Planning and Control, vol. 15, June. </li></ul><ul><li>Salvador, F., deHolan, P. M. and Piller, F. (2009) Cracking the code of mass customization, MIT Sloan Management Review </li></ul><ul><li>Strategies for mass customization; (2008) Journal of business and economics research, vol.6, July. </li></ul><ul><li>Configurator database </li></ul><ul><li>CustoMax: Platform & E-Market for Custom-Tailored Apparel </li></ul><ul><li>Mass customization and open innovation news </li></ul>