The document discusses the target audience for a website called "Big Tennection" that aims to connect students and alumni from the 14 universities in the Big Ten athletic conference. It notes that there are over 449,000 students across the Big Ten schools and over 1.8 million people living in their cities. The target audience is college-aged, between 18-25 years old, tech-savvy, social, and interested in sports, travel, news, and deals. The goal of the website is to be a one-stop information shop that facilitates connections within the Big Ten community through advanced technology, newsfeeds, and an interactive experience.
