The document discusses how the media product, a hip hop magazine, uses conventions from real magazines. It includes common props seen in hip hop magazines like baseball caps and chains. It also includes a free CD with purchases, as real magazines commonly include freebies. The colors and layout are designed to stand out but also be conventional by using colors like blue, grey and white seen in other magazines. Sell lines and placement of the masthead and main image on the cover are designed to mimic conventions from professional magazines like XXL to make the product seem conventional and professional.