Leaflet analysis

1. Leaflet Analysis Clear and visually appealing text to keep the reader enticed The pictures are clear and get the message across about looking after your drinks effectively The leaflet has an obvious pop art design to attract people to read it. Back Front

2. The side panels show the different drugs they cover and the different situations ‘Me2’ cover and what they help with and who ‘Me2’ is aimed at

3. This part of the leaflet shows the opinions and views of people who go to ‘me2’ and what they think of this, I believe that this would help encourage people who are considering talking to ‘me2’ and improve the confidence and erase worries that it won’t work

4. Overall I think these leaflets are very effective in handling the topic of substance abuse and they treat the matter very delicately in ways that the different audiences can handle and connect with For example the ‘me2’ booklet is aimed at younger audiences so it has child friendly images and terminology where as the ‘keep an eye on your drink’ leaflet is aimed at more mature audiences so it uses more appropriate terminology for young adults and images that they can associate with