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2010 marke tech


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2010 marke tech

  1. 1. Twitter, Facebook, YouTube and Skype<br />THE WHYS. THE HOWS. THE HOW NOTS. <br />AND HOW TO MEASURE SUCCESS. <br />
  2. 2. THE BIG WHY<br />TOP 5 OBJECTIVES FOR SOCIAL MARKETING<br />Increasing web traffic<br />Increasing sales revenue and/or generate leads<br />Improving search engine rankings<br />Increasing brand or product awareness<br />Managing brand or product reputation.<br />WHY SNS?<br />Low to no cost <br /><ul><li> Two-way communication
  3. 3. The new way</li></li></ul><li>Why You?<br />Small Media Marketing levels the playing field and small businesses can fight back at large companies by being innovative and leveraging on thing all of them have: a core fan group. It really is a case of David vs. Goliath where the big brands have money, consultants and experts, and the small guy has creativity and innovation and the ability to react and change things quickly. <br />
  4. 4. Questions for You<br />Which form of advertising is most effective?<br />Direct advertising<br />Word-of-mouth<br />
  5. 5. Questions for You? <br />What social networks and communication tools do you use? <br />Have a business Facebookaccount<br />Created a Flickraccount<br />Uploaded a Youtubevideo<br />Created a Blog<br />Created Podcast<br />Have a Twitter Account<br />Used Skype<br />
  6. 6. Social Marketing Tips<br />Pull, Don’t Push<br />Win Your Right to be Heard<br />Content is Still King, But Convo is Queen<br />Authenticity and Transparency<br />No Need to be EVERYWHERE<br />
  7. 7. More Tips <br />Give and Then Receive<br />Marketing Rules Still Apply<br />It’s a Mindset, Not a Tool<br />Be Yourself<br />Have Patience<br />
  8. 8. Other Hints<br />Listen and follow-up<br />Be flexible<br />Match business objective<br />
  9. 9. Why Fan Your Face – Book?<br />Facebook is the leading social networking site<br />Fastest growing age group is 35-50<br />Allows you to connect via multiple media<br />Direct message all list or targeted list of fans<br />Targeted advertising to fans and non-fans<br />
  10. 10. Tips for Facebook Business Pages<br />Practice with a personal account first<br />Create a business page from your personal user account<br />Maintain administrative rights to your business page<br />
  11. 11. Facebook: New Page Musts <br />Photo that represents your business<br />“Suggests to friends”<br />Fan and Friends Comment<br />
  12. 12.<br />What?<br />After 25 fans (or likes) shorten URL<br /><br />Can only change URL one time…choose wisely<br />
  13. 13. Targeted Ads<br />Facebook ads<br />Pay Per Click<br />Set daily budget and time frame<br />Reach a large, but targeted audience at a low cost<br />GROW will help you create ads and find niche target<br />
  14. 14. Why Tweet With Twitter? <br />Twitter is a microblogging site<br />Conducive to word-of-mouth marketing<br />Retweet<br />Mobile – Any phone with text messaging<br />Time sensitive search engine<br />Feed to Facebook<br />
  15. 15. I Can’t Even Tweet Alone, Now CoTweet? <br />Schedule Tweets<br />Multiple Users<br />Multiple accounts<br />
  16. 16. RETWEET – Your BFF<br />Retweet other tweets provides content for you<br />Others retweet your tweets faster word-of-mouth marketing<br />
  17. 17. New Language<br /># = hashtag - used before a word<br />#growne<br />#2010MT<br />@ = direct message<br />@ablickenstaff84<br />
  18. 18. Why “Broadcast Yourself”?<br />New form of media<br />Easy to share via link <br />Provides video embed code for web sites etc. <br />
  19. 19. You and Goog and Goog and Tube<br />GOOGLE OWNS YOUTUBE!!!<br />3 WORDS – SEARCH ENGINE OPTIMIZATION!<br />
  20. 20. Case Study<br />Six months after Garvin Meat’s video was posted on YouTube World News picked up the story. <br />GROW posted the video once<br />Video has had over 80 views<br />
  21. 21. What Social Networks Are Best?<br />
  22. 22. Where should you be? <br />Meet your demographics? <br />Comfort and fit<br />Immerse slowly<br />
  23. 23. Costs vs Benefits<br />Time = $$$<br />Benefits are slow to show productivity<br />Actual $ costs are low<br />Potential to reach thousands of new customers<br />ROI in SM<br />
  24. 24. ROI – Measuring Your Success<br />
  25. 25. The Hype on Skype<br />Skype is a software application that allows users to make voice calls over the Internet. <br />Calls Skype to Skype are free<br />Skype to mobile or landline to local or long-distance can be made for a fee.<br />Face-to-face with video conferencing<br />Incorporates IM<br />Allows file transfer<br />Free conference call system<br />
  26. 26. Biz Benefits <br />Can see user availability<br />Hands free <br />Resume face-to-face communication<br />Share call notes <br />Send file immediately<br />Multiple people on one call<br />
  27. 27. GROW FACEBOOK<br />Over 3,500 fans<br />2 years<br />Goal: 5,000 fans by June 1<br />Available for members to use<br />
  28. 28. Netiquette <br />Appropriate posting<br />Don’t spam<br />Add to the page<br />Be courteous of other members<br />Invite your friends<br />
  29. 29. Questions for me?<br />
  30. 30. Thank You!<br />Ashley Blickenstaff<br />Email:<br />Facebook:<br />Twitter:<br />Skype: Blickenstaff<br />