These three social media currently rule the Internet playground. In fact, using a playground analogy may prove quite beneficial here. Twitter – upon first glance – seems to be your typical unruly, “undiagnosed” ADHD child. Only allowing 140 characters of writing at first it seems choppy, broken, confusing and a bit unorganized. However, after Facebook – Many of you have attended marketing workshops that have covered a lot of information on Facebook…and I promise not ot go into that depth here today, but to touch on a couple highlights. But Facebook can be seen as the go getter student who is Student Council president, captain of the cheer squad, quiz bowl stud and overall socialite. Many people come here on a daily basis to gain “useless” information about what their friends ate for breakfast. To those of us using Facebook as a marketing tool, we need to realize that although we aren’t going to put what color we painted the office, we do need to provide a very “human interest” page for our fans. YouTube – YouTube is the creative genius, but not one of those shy-hide-in –the-corner types. Although he may have hid in the corner for the first year of his existence, he quickly made great friends with an impeccable powerhouse…the recess duty teacher. YouTube in and of itself provides important
Why use any social media? “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow” Rupert Murdoch, Chairman and CEO News CorporationSocial Networks are attractive because consumers are connecting with other consumers and the trust tends to be higher. Secondly, there’s a tremendous amount of buzz from the media for this newest form of marketing. Lastly, there’s lots of folks using social networks (about 2/3rds of all North American youth use it daily, and about 1/3rd of NA adults use it as least once a month –data From Forrester Research, Q4, 2007)
Most of us know that word of mouth marketing is much more effective because it gives our product/business trustworthiness and credibility from the one speaking about our product to their friends, family etc. In traditional marketing, word of mouth marketing can be difficult to get started and for small businesses, only our close friends and family are willing and eager to make it a point to help us out by putting in a kind word. But now there is a way to increase the speed and reach of you word-of-mouth marketing.
These tips apply to pretty much any social media outlet that you choose to use and are great reminders for anyone using social media at any level. Old school marketing tactics don’t work. Don’t come out of the gate pushing your products or services. New tools require new rules. For example, don’t respond to every new fan or Twitter follower with your web information and a promotional code or sometime. Pull by getting them engaged and strategically leading them back to your web site after they’ve had a chance to get to know you and trust you. Win the right to be heard – Media is a conversation and participation in the community is required. In fact, the more conversation and participation that you can generate, the more quickly your information will spread throughout the medium. Hence, your word of mouth marketing will be more effective and others will start sharing your information without you even asking. Nothing beats well-written, informative and entertaining content in all its variant forms: blog posts, tweets, video, podcasts, images or webinars. Community is the context. Noth only that, but keep content and commerce separate. Authenticity and Transparency are social networking cornerstones – Be real. Be honest. Be open. Admit mistakes when you make them.You do not need to be on every social network. It is impossible to maintain an active presence on every social network, and you do not have to. You do, however, need to be where your customers are. If they are more apt to be on Twitter, don’t use Facebook just because it’s the social media that you prefer. The big three are Facebook, LinkedIn and Twitter – LinkedIn is your business suit, Facebook is business casual, and Twitter is the 24/7 ongoing cocktail party.
6. Give and you shall receive – having an attitude of helpfulness goes a long way toward establishing a credible name for yourself in social media circles. Don’t expect people to start following you and retweeting your information if you have not provided any useful information. And if people aren’t following you or spreading your information, then you are not going to see a benefit in brand awareness or eventually in sales. 7. The rules of marketing still apply. Social media is another channel to build your brand and market your message. It is not a panacea nor should it be considered a replacement for every other form of advertising and marketing. In other words, SNS do not take place of a web site…this is for sure. It also is not going to replace other marketing forms such as tv, newspaper, radio or magazine advertisements. Instead, it will support those advertisements and increase your reach. 8. Social media is a mindset, not just a toolset – you have to incorporate social media mindset into your thinking. Be creative and don’t be afraid to try new things. 9. Be yourself – whoever you may be. In social media, people would rather relate to and build trust with other people than brands. It is a trust economy. So be yourself consistently across your social media and face-to-face. 10. Patience. It isn’t a virtue, it’s a mandate in SM. Don’t expect results tomorrow but done right, SM will create results for lots of tomorrows.
Pay attention to what people say about your business and provide honest and timely follow-up. SM allows you to be flexible with marketing campaigns. You don’t have thousands of flyers printed. If something isn’t working and you’ve given it adequate time to give it a chance, modify it. This one is so obvious that I couldn’t put it as an actual tip. Although, it is still a good reminder. SM and any other marketing campaign should match your business objectives. And if you aren’t sure what your business objectives are…then you at least know where you need to start.
Works best when it is targeted toward local people and states Nebraska or hometown in it. Otherwise people tend to not click on it. Also works best for events or to redirect them to your facebook page or your web site.
If you just retweet other people’s tweets, or just promote your products or just talk about your family it won’t work. You need a mix. It makes it natural, it let’s people know you as a person, it shows you are generous with others, and you can still promote what you are doing. 20-60-20- social chit chat; sharing info, knowledge, opinions, resources etc.; demonstrating your expertise and telling us what you do.
We already mentioned that you do not need to be on every social media, but also look at the demographics to what fits for you. Then take some time getting accustomed to it, but don’t be afraid to look around and start moving, just be aware of your surroundings and who else is using the site. Most likely if someone else that has a similar business is using the site, you should be too.
Status can be changed to busy, do not disturb etc. So even though I’m on my computer, I can still let people know that I’m not available right now. Then, when I am available, I can change my status and it will notify my contacts that I can be called now. Hands free allows you to take notes right on your computer. In a world that has gone to technology (which is good) we’ve lost so much of our face-to-face communication. Although it is obviously possible to establish trust and credibility in mediated communication, meeting someone face to face increases the speed at which this trust can be formed. However, f2f is not always feasible in the global marketing place. This allows that element whether it is to connect with a client, business partner or to see how much your nephew has grown. The IM double serves. It can be used while not on the phone, so to ask a quick question or send a quick reminder, or it can be used during the call to take notes, mark reminders, etc. You can now send a file directly to whom you are speaking to. It’s quick and simple and it reduces the chances of “after call brain lapse.” Can conference call for free with multiple people. All they need is an account.
GROW currently has over 3,500 fans which took us a little over 2 years. However, Facebook is constantly changing to help out the business man or woman. They are realizing that we are the ones that are making them the big bucks, so they’ve made it much easier for us to ask people to be our friends. Which we saw before. We now grow an average of a little over 5 people a day or around 35-40 a week. I don’t know of any other marketing tool that allows for 35-40 new contacts every week. However, our goal is to have 5,000 fans by June 1…which is going to require a campaign and help from our members. GROW wants to encourage our members to post on our Facebook page. That is one of your rights for being a member, as long as you are using it appropriately and remembering the tips given at the beginning of the presentation. I also have some netiquette guidelines to come.
Not only appropriate as in classroom appropriate…that’s obvious, but also how many times you are posting. Do not post every day. Do not use direct advertising tactics just because you are on someone else’s page. Show your expertise in your industry and give them reason to visit your page, not just to sell them something. Incorporate media either with a link, a photo or a video. If someone in your same industry post something that day, do not go in and post your products right after they do. Wait for a day or two and then come post. Invite your friends to our page by clicking on the “suggest to friends” tab under the GROW picture. GROW is all about helping each other out and so is social media. More people will be aware of your products and about the buy local movement by being a fan of the GROW page.
2010 marke tech
Twitter, Facebook, YouTube and Skype<br />THE WHYS. THE HOWS. THE HOW NOTS. <br />AND HOW TO MEASURE SUCCESS. <br />
THE BIG WHY<br />TOP 5 OBJECTIVES FOR SOCIAL MARKETING<br />Increasing web traffic<br />Increasing sales revenue and/or generate leads<br />Improving search engine rankings<br />Increasing brand or product awareness<br />Managing brand or product reputation.<br />WHY SNS?<br />Low to no cost <br /><ul><li> Two-way communication
The new way</li></li></ul><li>Why You?<br />Small Media Marketing levels the playing field and small businesses can fight back at large companies by being innovative and leveraging on thing all of them have: a core fan group. It really is a case of David vs. Goliath where the big brands have money, consultants and experts, and the small guy has creativity and innovation and the ability to react and change things quickly. <br />
Questions for You<br />Which form of advertising is most effective?<br />Direct advertising<br />Word-of-mouth<br />
Questions for You? <br />What social networks and communication tools do you use? <br />Have a business Facebookaccount<br />Created a Flickraccount<br />Uploaded a Youtubevideo<br />Created a Blog<br />Created Podcast<br />Have a Twitter Account<br />Used Skype<br />
Social Marketing Tips<br />Pull, Don’t Push<br />Win Your Right to be Heard<br />Content is Still King, But Convo is Queen<br />Authenticity and Transparency<br />No Need to be EVERYWHERE<br />
More Tips <br />Give and Then Receive<br />Marketing Rules Still Apply<br />It’s a Mindset, Not a Tool<br />Be Yourself<br />Have Patience<br />
Other Hints<br />Listen and follow-up<br />Be flexible<br />Match business objective<br />
Why Fan Your Face – Book?<br />Facebook is the leading social networking site<br />Fastest growing age group is 35-50<br />Allows you to connect via multiple media<br />Direct message all list or targeted list of fans<br />Targeted advertising to fans and non-fans<br />
Tips for Facebook Business Pages<br />Practice with a personal account first<br />Create a business page from your personal user account<br />Maintain administrative rights to your business page<br />
Facebook: New Page Musts <br />Photo that represents your business<br />“Suggests to friends”<br />Fan and Friends Comment<br />
Http:facebook.com/asliensibywaslkjdi<br />What?<br />After 25 fans (or likes) shorten URL<br />http://www.facebook.com/username<br />Can only change URL one time…choose wisely<br />
Targeted Ads<br />Facebook ads<br />Pay Per Click<br />Set daily budget and time frame<br />Reach a large, but targeted audience at a low cost<br />GROW will help you create ads and find niche target<br />
Why Tweet With Twitter? <br />Twitter is a microblogging site<br />Conducive to word-of-mouth marketing<br />Retweet<br />Mobile – Any phone with text messaging<br />Time sensitive search engine<br />Feed to Facebook<br />
I Can’t Even Tweet Alone, Now CoTweet? <br />Schedule Tweets<br />Multiple Users<br />Multiple accounts<br />
RETWEET – Your BFF<br />Retweet other tweets provides content for you<br />Others retweet your tweets faster word-of-mouth marketing<br />
New Language<br /># = hashtag - used before a word<br />#growne<br />#2010MT<br />@ = direct message<br />@ablickenstaff84<br />
Why “Broadcast Yourself”?<br />New form of media<br />Easy to share via link <br />Provides video embed code for web sites etc. <br />
You and Goog and Goog and Tube<br />GOOGLE OWNS YOUTUBE!!!<br />3 WORDS – SEARCH ENGINE OPTIMIZATION!<br />
Case Study<br />Six months after Garvin Meat’s video was posted on YouTube World News picked up the story. <br />GROW posted the video once<br />Video has had over 80 views<br />
The Hype on Skype<br />Skype is a software application that allows users to make voice calls over the Internet. <br />Calls Skype to Skype are free<br />Skype to mobile or landline to local or long-distance can be made for a fee.<br />Face-to-face with video conferencing<br />Incorporates IM<br />Allows file transfer<br />Free conference call system<br />
Biz Benefits <br />Can see user availability<br />Hands free <br />Resume face-to-face communication<br />Share call notes <br />Send file immediately<br />Multiple people on one call<br />
GROW FACEBOOK<br />Over 3,500 fans<br />2 years<br />Goal: 5,000 fans by June 1<br />Available for members to use<br />
Netiquette <br />Appropriate posting<br />Don’t spam<br />Add to the page<br />Be courteous of other members<br />Invite your friends<br />