1. Ethan Giffin, CEO
Groove Commerce
November 2011

2.  With over a decade of industry experience in
eCommerce, SEO and the dynamic technologies Ethan E. Giffin
that drive them Ethan Giffin founded Groove CEO & Founder
Commerce to be a boutique web agency that
provides enterprise class service for online ethan@groovecommerce.com
retailers. Twitter: @Opie
 This blend of industry and agency experience has
made Ethan a sought after speaker and panelist
at top events including: Magento
Imagine, Internet Retailer, eTail, Search Engine
Strategies (SES), SMX, American Marketing
Association, PubCon and Ad:Tech.
 Currently, as CEO Ethan is leading the charge as
an Award Winning Magento partner.
November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 2

3. November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 3

4. #1
Create a Baseline Report
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5. 1. Verify Webmaster
Tools Account
2. Submit Your XML
Sitemap
3. Spider the Site
(Integrity or Xenu)
4. Look for Existing
Crawl Errors
5. Total Pages in
Index vs. Sitemap
vs. Spider
6. Initial Rank Check
7. GA Custom
Reports
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8. November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 8

9. November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 9

10. "The Linksys E2000 offers selectable
dual-band Wireless-N technology and
extended range to provide wireless
coverage throughout your home. Cisco
Connect"
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11. November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 11

12. 1. Data Imports Can
Get Real Messy!
2. Create a Content
Map
3. Make Sure Pages
Have 1 to 1 Match
4. Unique Page Titles
& Meta Tags
5. Define Your URL’s
6. Set Your Canonical
Tags
7. Robots.txt
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15. 1. Don’t Use View or
More
2. Create Links to
Other Products
within
Descriptions
3. Create Links
Within Category
Descriptions
4. Don’t Repeat the
Same Navigation
on All Pages
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17. 1. Review Product & Category Templates 3. Use Modifier Words (Buy, Discount)
2. No Missing Elements! 4. Include Microformats
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19. 1. Awesome User
Generated
Content!
2. Don’t Use Power
Reviews Express
3. Use Internal
Review Engine if
You Can Set
Followup
4. If not, Use Power
Reviews Standard
or Non JS Based
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20. November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 20

21. 1. Panda Loves
Brands
2. Outbrand the
Brand!
3. Create Unique
Content
4. Videos
5. Buyers Guides
6. Blogs
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23. 1. Keep Same URL if
You Can
2. If not, 301 Every
Page Based on
Your Content Map
3. Check Your
Server Headers
4. Confirm Any
Redirects Done
Programmatically
5. Don’t Use 302’s
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25. 1. Can Sink Your
SEO
2. Directly Affects
Conversion Rate
3. Lowers Adwords
Quality Score
4. Limits Ability to
Diagnose Errors
5. Check Your Site
with Pingdom &
YSlow
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26. 1. Turn on
Compression
2. Remove Unneeded
Code & Files – No
Bloat!
3. CDN Hosting
4. Use Google jQuery
Scripts
5. Page Caching
6. Track Server
Errors &
Performance
(NewRelic/WebSite
Pulse)
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27. November 2011 10 Ways to Maintain SEO Rankings Through a Redesign | Groove Commerce 27

28. 1. Submit New
Sitemap
2. Spider the Site
(Integrity or Xenu)
3. Look for New
Crawl Errors
4. Total Pages in
Index vs. Sitemap
vs. Spider
5. Weekly Rank
Check
6. Hold Breath
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29. Create Audit Internal
Avoid Canned
Baseline Information Contexual
Descriptions
Report Transfer Link Strategy
Use
Optimize Site Create Sexy Set Up 301
Indexable
Templates Brand Pages Redirects
Reviews
Monitor Load Post Launch
Speed Review
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30. Our goal is to bridge the gap between
marketing and technology and deliver a
user-friendly, high converting product to
each one of our clients.
2400 Boston Street,
Services include: Suite 320,
• eCommerce Website Design Baltimore, Maryland 21224
• Magento Development & Integration www.groovecommerce.com
• Social Media Marketing 800.564.9826
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting
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