9 Blogging Tips for 2013:                                                     How to Increase Blog Traffic &              ...
Your Host and Panelist                               Ethan Giffin                              Mack McGee                 ...
About Groove Commerce Our goal is to bridge the gap between marketing and technology and deliver a user- friendly, high co...
Poll #1December 2012   Webinar | How to Increase Blog Traffic & Conversions
Today’s Agenda •   Inbound Marketing and Blogs •   Why are Blogs Important to You? •   How Consumers Research and Shop Onl...
Why Are We Doing         This Webinar?December 2012   Webinar | How to Increase Blog Traffic & Conversions
I was Beyond Frustrated….                                                                       Over 700 Hours            ...
Yet Six Months Later                      We’re Climbing Stairs…December 2012   Webinar | How to Increase Blog Traffic & C...
Poll #2December 2012   Webinar | How to Increase Blog Traffic & Conversions
Blogging and Inbound                Marketing?December 2012   Webinar | How to Increase Blog Traffic & Conversions
Traditional Marketing =                     Where businesses push their                     outbound messages at          ...
Inbound Marketing =Where businesses pullrelevant prospects toward themthrough search engines andsocial media and then nurt...
Some Elements of Inbound                                                                       Pay Per                    ...
78%of Internet users conduct product research online.
of US consumers spend1/3   three or more hours      online every day and growing.             SOURCE: THE MEDIA AUDIT, OCT...
Companies that blog get55% morewebsite visitors.                          SOURCE: HUBSPOT, 2010
What is a Blog?December 2012   Webinar | How to Increase Blog Traffic & Conversions
Content on a Page.     That’s It!December 2012   Webinar | How to Increase Blog Traffic & Conversions
Why Are Blogs Important? •   They Build Trust with your Customers •   It Can Jumpstart a Conversation •   You Get to Exerc...
Blogging – Frequency WinsDecember 2012   Webinar | How to Increase Blog Traffic & Conversions
Blogging Frequency & Sales        Companies That Blog         Close More Deals!              Weekly – 53% More Likely     ...
How Does                                Google Work?                                AKA                    How Find Things...
Poll #3December 2012   Webinar | How to Increase Blog Traffic & Conversions
Anatomy of the SERPSearch Query= KeywordPaid Ads                                                                  Paid Ads...
Why Are Blogs Important •   Google Autocomplete •   Changed the Game •   Suggestions Based On Real Searches •   Suggestion...
The Search That Set Off a Storm…December 2012   Webinar | How to Increase Blog Traffic & Conversions
Don’t We Have     Content About This?December 2012   Webinar | How to Increase Blog Traffic & Conversions
Yup! Look at our Blog…December 2012   Webinar | How to Increase Blog Traffic & Conversions
Do We Rank on     Pages 1-3?December 2012   Webinar | How to Increase Blog Traffic & Conversions
Nope! With A Few of Tweaks… •   Old title: Developer’s Toolbox: Need to Speed Up Your     High-Traffic Magento Site? Start...
Don’t Believe Me?December 2012   Webinar | How to Increase Blog Traffic & Conversions
December 2012   Webinar | How to Increase Blog Traffic & Conversions
December 2012   Webinar | How to Increase Blog Traffic & Conversions
eCommerce     Web Design TrendsDecember 2012   Webinar | How to Increase Blog Traffic & Conversions
#1 Ranking…December 2012   Webinar | How to Increase Blog Traffic & Conversions
#2 RankingDecember 2012   Webinar | How to Increase Blog Traffic & Conversions
The Result?December 2012   Webinar | How to Increase Blog Traffic & Conversions
So Far This Year…December 2012   Webinar | How to Increase Blog Traffic & Conversions
So What     Keywords Describe     You _____?December 2012   Webinar | How to Increase Blog Traffic & Conversions
9 Content Ideas                           for Great Blogs                               in 2013December 2012   Webinar | H...
Project Cost and Price•     What Questions are Prospects and Clients Asking You?•     How long do typical ___ projects tak...
99 Problems But But a Blog…•     What are the Typical Problems with your Industry or      Products?•     Top Samsung TV pr...
Versus and Compare•     Prospects are Always Looking for Education•     Best Buy vs. HH Gregg•     Coke vs. Pepsi•     Wor...
Top 5 Lists and More Lists•     Top 5 Dishwashers under $500•     8 Reasons to ___•     65 Ideas for ___•     5 Tips with ...
Create an Interview Series•     Reach out to Industry Leaders You Respect•     4-6 Questions in Word Format•     You Link ...
Humans Love Secrets•     The Secret Guide to ___•     Cracking the ___ Secret…•     6 eCommerce Secrets You Never KnewDece...
Industry Events & News•     Show Your Thought Leadership•     Provide Industry Commentary•     Conference Previews or Reca...
Show Your Experience•     Let Prospects Know Your Project and Industry Experience•     Create “How To’s”•     Not too Tech...
The Best of the Year / Top…•     Create Industry Lists•     Become Your Industry’s Judge•     The Best of 2012 / The Top f...
Poll #4December 2012   Webinar | How to Increase Blog Traffic & Conversions
Now for Q & A Time!                                          Questions? Contact Us                                 info@gr...
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[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions

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Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve their performance. Learn how to get leads to your site and convert them into customers by writing efficient and effective blogs.

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  • http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/mezdeathhead/By Mez Love
  • Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/By nicholasjonhttp://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://www.flickr.com/photos/profete/4940673783/sizes/l/By B.RomainSource: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • [Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions

    1. 1. 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions December 2012December 2012 Webinar | How to Increase Blog Traffic & Conversions
    2. 2. Your Host and Panelist Ethan Giffin Mack McGee CEO VP Sales & Marketing Groove Commerce Groove Commerce Panelist HostDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    3. 3. About Groove Commerce Our goal is to bridge the gap between marketing and technology and deliver a user- friendly, high converting product to each one of our clients. www.groovecommerce.com Services include: 800.564.9826 • Website Design @GrooveCommerce • Magento Development & Integration • Inbound Marketing Services  Social Media Marketing  Pay Per Click Management  Search Engine Optimization • Email Marketing • Site Analysis • Conversion ConsultingDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    4. 4. Poll #1December 2012 Webinar | How to Increase Blog Traffic & Conversions
    5. 5. Today’s Agenda • Inbound Marketing and Blogs • Why are Blogs Important to You? • How Consumers Research and Shop Online • 9 Content Ideas for Great Blogs in 2013 • As Always… Plenty of Q&A!December 2012 Webinar | How to Increase Blog Traffic & Conversions
    6. 6. Why Are We Doing This Webinar?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    7. 7. I was Beyond Frustrated…. Over 700 Hours Per Year Producing Content… And Traffic Was Flat!December 2012 Webinar | How to Increase Blog Traffic & Conversions
    8. 8. Yet Six Months Later We’re Climbing Stairs…December 2012 Webinar | How to Increase Blog Traffic & Conversions
    9. 9. Poll #2December 2012 Webinar | How to Increase Blog Traffic & Conversions
    10. 10. Blogging and Inbound Marketing?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    11. 11. Traditional Marketing = Where businesses push their outbound messages at customers via tv, telemarketing, radio and trade showsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    12. 12. Inbound Marketing =Where businesses pullrelevant prospects toward themthrough search engines andsocial media and then nurturethem via email.December 2012 Webinar | How to Increase Blog Traffic & Conversions
    13. 13. Some Elements of Inbound Pay Per Search Click Social Engine Media Optimization Public Conversion Relations Optimization Blogging & Inbound Email Content Nurturing Strategy MarketingDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    14. 14. 78%of Internet users conduct product research online.
    15. 15. of US consumers spend1/3 three or more hours online every day and growing. SOURCE: THE MEDIA AUDIT, OCTOBER 2010
    16. 16. Companies that blog get55% morewebsite visitors. SOURCE: HUBSPOT, 2010
    17. 17. What is a Blog?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    18. 18. Content on a Page. That’s It!December 2012 Webinar | How to Increase Blog Traffic & Conversions
    19. 19. Why Are Blogs Important? • They Build Trust with your Customers • It Can Jumpstart a Conversation • You Get to Exercise Your Creativity • Lots of Organic Search Traffic • Opportunity to Become Industry Thought Leader • You’re Probably Doing Cool Stuff that the World Needs to Know About!!December 2012 Webinar | How to Increase Blog Traffic & Conversions
    20. 20. Blogging – Frequency WinsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    21. 21. Blogging Frequency & Sales Companies That Blog Close More Deals! Weekly – 53% More Likely Twice Weekly – 63% More Likely I’ll Take Those Odds…December 2012 Webinar | How to Increase Blog Traffic & Conversions
    22. 22. How Does Google Work? AKA How Find Things to Blog AboutDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    23. 23. Poll #3December 2012 Webinar | How to Increase Blog Traffic & Conversions
    24. 24. Anatomy of the SERPSearch Query= KeywordPaid Ads Paid Ads (PPC) (PPC)Organic Results (SEO) December 2012 Webinar | How to Increase Blog Traffic & Conversions
    25. 25. Why Are Blogs Important • Google Autocomplete • Changed the Game • Suggestions Based On Real Searches • Suggestions Can Vary By Region & Language • Different Results if Logged In • Previously Searched Suggestions Need More Insight? Read SearchEngineLand’s: How Google Instant’s Autocomplete Suggestions Work http://groov.co/SiazxCDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    26. 26. The Search That Set Off a Storm…December 2012 Webinar | How to Increase Blog Traffic & Conversions
    27. 27. Don’t We Have Content About This?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    28. 28. Yup! Look at our Blog…December 2012 Webinar | How to Increase Blog Traffic & Conversions
    29. 29. Do We Rank on Pages 1-3?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    30. 30. Nope! With A Few of Tweaks… • Old title: Developer’s Toolbox: Need to Speed Up Your High-Traffic Magento Site? Start Your Nginx! • New Title: Developer’s Toolbox: Nginx vs. Apache for Magento Sites • 2-4 Uses of “Nginx vs. Apache” • 2-4 Uses of “Magento” • A Handful of Google +1’s and FB Likes • Probably Page 1 ResultDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    31. 31. Don’t Believe Me?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    32. 32. December 2012 Webinar | How to Increase Blog Traffic & Conversions
    33. 33. December 2012 Webinar | How to Increase Blog Traffic & Conversions
    34. 34. eCommerce Web Design TrendsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    35. 35. #1 Ranking…December 2012 Webinar | How to Increase Blog Traffic & Conversions
    36. 36. #2 RankingDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    37. 37. The Result?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    38. 38. So Far This Year…December 2012 Webinar | How to Increase Blog Traffic & Conversions
    39. 39. So What Keywords Describe You _____?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    40. 40. 9 Content Ideas for Great Blogs in 2013December 2012 Webinar | How to Increase Blog Traffic & Conversions
    41. 41. Project Cost and Price• What Questions are Prospects and Clients Asking You?• How long do typical ___ projects take?• What do typical ___ projects cost?• What do ___ take to create?December 2012 Webinar | How to Increase Blog Traffic & Conversions
    42. 42. 99 Problems But But a Blog…• What are the Typical Problems with your Industry or Products?• Top Samsung TV problems• Top 5 Magento Problems• 6 Most Common Wordpress ProblemsDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    43. 43. Versus and Compare• Prospects are Always Looking for Education• Best Buy vs. HH Gregg• Coke vs. Pepsi• Wordpress vs. Drupal• Magento vs. ___December 2012 Webinar | How to Increase Blog Traffic & Conversions
    44. 44. Top 5 Lists and More Lists• Top 5 Dishwashers under $500• 8 Reasons to ___• 65 Ideas for ___• 5 Tips with ___• 10 Tools You Must Have to ___December 2012 Webinar | How to Increase Blog Traffic & Conversions
    45. 45. Create an Interview Series• Reach out to Industry Leaders You Respect• 4-6 Questions in Word Format• You Link to Them (*SEO Hint - Everyone Loves a Link)• They Link Back to You…• Social Promotion!December 2012 Webinar | How to Increase Blog Traffic & Conversions
    46. 46. Humans Love Secrets• The Secret Guide to ___• Cracking the ___ Secret…• 6 eCommerce Secrets You Never KnewDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    47. 47. Industry Events & News• Show Your Thought Leadership• Provide Industry Commentary• Conference Previews or Recaps• Must be Agile and Fast to MarketDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    48. 48. Show Your Experience• Let Prospects Know Your Project and Industry Experience• Create “How To’s”• Not too Technical or Detailed• How to Integrate Wordpress and MagentoDecember 2012 Webinar | How to Increase Blog Traffic & Conversions
    49. 49. The Best of the Year / Top…• Create Industry Lists• Become Your Industry’s Judge• The Best of 2012 / The Top for 2012• Top eCommerce Websites of 2012December 2012 Webinar | How to Increase Blog Traffic & Conversions
    50. 50. Poll #4December 2012 Webinar | How to Increase Blog Traffic & Conversions
    51. 51. Now for Q & A Time! Questions? Contact Us info@groovecommerce.com | 800.564.9826 @GrooveCommerceDecember 2012 Webinar | How to Increase Blog Traffic & Conversions

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