[Pubcon 2011] 10 Ways to Maintain Your eCommerce SEO Rankings Through a Redesign

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[Pubcon 2011] 10 Ways to Maintain Your eCommerce SEO Rankings Through a Redesign

  1. 1. Ethan Giffin, CEO Groove Commerce November 2011
  2. 2. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 2
  3. 3. 1. Verify Webmaster Tools Account2. Submit Your XML Sitemap3. Spider the Site (Integrity or Xenu)4. Look for Existing Crawl Errors5. Total Pages in Index vs. Sitemap vs. Spider6. Initial Rank Check (Raven Tools) November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 3
  4. 4. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 4
  5. 5. "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 5
  6. 6. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 6
  7. 7. 1. Create a Content Map2. Make Pages Sure 1 to 13. Unique Page Titles & Meta Tags4. Define Your URL’s5. Set Your Canonical Tags’s6. Robots.txt7. Data Imports Can Get Messy! November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 7
  8. 8. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 8
  9. 9. 1. Don’t Use View or More 2. Create Links to Other Products within Descriptions 3. Create Links Within Category Descriptions 4. Don’t Repeat Same Navigation on All PagesNovember 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 9
  10. 10. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 10
  11. 11. 1. Review Product & Category Templates2. No Missing Elements!3. Use Modifier Words With Your Images • Buy • Discount • Etc4. Include Microformats on Product Pages November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 11
  12. 12. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 12
  13. 13. 1. Don’t Use Power Reviews Express 2. Use Internal Review Engine if You Can Set Followup 3. If not, Use Power Reviews Standard or Non JS BasedNovember 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 13
  14. 14. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 14
  15. 15. 1. Panda Loves Brands2. Make Your Pages Better Than the Manufacturer!3. Create Unique Content4. Videos, Etc.. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 15
  16. 16. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 16
  17. 17. 1. Keep Same URL if You Can 2. If not, 301 Every Page Based on Your Content Map 3. Check Your Server Headers 4. Confirm Any Redirects Done ProgrammaticallyNovember 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 17
  18. 18. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 18
  19. 19. 1. Can Sink Your SEO 2. Directly Affects Conversion Rate 3. Lowers Adwords Quality Score 4. Limits Ability to Diagnose Errors 5. Check Your Site with Pingdom & YSlowNovember 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 19
  20. 20. 1. Turn on Compression2. Remove Unneeded Code & Files3. CDN Hosting4. Use Google jQuery Scripts5. Caching6. Track Server Errors & Performance (NewRelic) November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 20
  21. 21. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 21
  22. 22. 1. Submit New Sitemap2. Spider the Site (Integrity or Xenu)3. Look for New Crawl Errors4. Total Pages in Index vs. Sitemap vs. Spider5. Weekly Rank Check (Raven Tools)6. Hold Breath November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 22
  23. 23. Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each one of our clients. 2400 Boston Street,Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 23
  24. 24. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 24

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