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Sell More with Paid Search & BigCommerce

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Director of Paid Media shows how to set up your BigCommerce configuration for Google Merchant Center and offers tips and tricks for getting noticed and selling more.

Published in: Marketing
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Sell More with Paid Search & BigCommerce

  1. 1. Sell More with Paid Search & BigCommerce
  2. 2.  Established in 2007  3x Inc5000 recipient  Based in Baltimore, Maryland Focused on Driving Revenue for Mid Market Companies Through: • Analysis & Strategy • Branding & Creative • Website Development • Inbound Marketing • Conversion Rate Optimization • And, of course, Paid Media! About Groove
  3. 3. Host: Jim Banks Co-Host: Mack McGee
  4. 4. Setting Up BigCommerce
  5. 5. ◼ Have Your Google Merchant Credentials Handy ◼ Advanced Settings > Legacy API > Create Legacy API Account • Use google_shopping as user name (perfect number of characters) • Path & Token should pre-populate • Hit Save ◼ Go to merchants.google.com • Setup an account if you don’t have one ◼ Settings • Ecommerce Platform > Click Connection+ • Fill In Your Bigcommerce API Connections Setting Up BigCommerce
  6. 6. ◼ Create Feed ◼ Select Country ◼ Name Your Feed Setting Up BigCommerce
  7. 7. Google Shopping (and Bing)
  8. 8. ◼ Feed Optimization ◼ BigCommerce has Native API integration ◼ Set priority ◼ Shared budget ◼ Keyword strategy ◼ “Everything Else” Google Shopping
  9. 9. Shopping Best Practices
  10. 10. ◼ Titles – 26 maximum visible ◼ Description – Look at competitors and write more compelling copy ◼ Images – 1080 pixels – white background preferred (different than product images) ◼ Reviews – Build into your post-sales process ◼ Offers – Sweet spot for free shipping ◼ Availability – AdWords Scripts to manage ads ◼ Google Trusted Store Optimizing Shopping
  11. 11. http://www.freeadwordsscripts.com/2013/10/disable-ads-and-keywords-for-out-of.html
  12. 12. ◼ Low / Medium / High ◼ Different than bids ◼ Shared budgets ◼ Beware of “Everything Else” ◼ Products not Keywords – But negatives Priority
  13. 13. Non-Brand - High Brand - Medium Low
  14. 14. ◼ Profit Margin ◼ Product Lines ◼ Best Sellers ◼ Seasonal ◼ Temporary Custom Labels
  15. 15. Image Courtesy of : https://blog.kissmetrics.com/wp-content/uploads/2014/10/customlabels.png
  16. 16. Q&A

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