3. DROPBOXâs DOUBLE-
SIDED REFERRALS
-> make friend invites count for everyone
-> can you integrate double sided referrals?
Dropbox had a double sided referral program in place [4M user in 2 years]
1)
4. AIR BNBâs CRAIGSLIST INTEGRATION
-> leveraging big existing networks
-> which existing networks can you use?
Air BnB cross-posted Air Bnb
listing automatically to Craigslist
2)
5. HOTMAILâS TAGLINE
-> use the opportunities you already have
-> are you missing out on
leveraging existing opportunities?
Hotmail included a standard msg in
each email that advertised Hotmail
3)
6. TWITTERâS SUGGESTED
FOLLOWERS ON BOARDING
-> measure/leverage behaviour of your users
-> do you know your user behaviour?
Whenever a new user signed up Twitter encouraged to follow 30 users
4)
7. PINTEREST COOL USER AUTO FOLLOW
-> create a compelling user experience
-> does you product suck? -> improve it
Upon signing up you automatically followed selected high quality users
5)
8. UDEMY PUBLIC
CONTENT HACK
-> using what already exists instead of waiting
-> what does already exist that you can use?
When Udemy started out they pulled
In public content from YouTube
6)
9. ZYNGAâs FACEBOOK
PARTNERSHIP
-> getting a big partner on board / be first!
-> do you know big players that you could hack to?
Zynga agreed on a special partnership with Facebook to get access to users
7)
10. CLINKLEâS PR WAVE
-> Massive PR based on something very cool
-> what is your big message? / whatâs hot?
Clinkle got 100K signups with a blank landingpage combined with massive PR
8)
11. BUFFERâS GUEST
BLOGGING STRATEGY
-> go where traffic already is/rent traffic yourself
+ high profile early adopters (celebrities)
-> Are you integrating cool content from others?
Guest Blogging brought Buffer 100K users within its first 9 months of operation.
9)
12. THAT YOUTUBE VIDEO
YOU SHARED YESTERDAY
-> create something thatâs so amazing
that you donât need crazy techniques
-> Is your product HOT or NOT?
-> *kaizen* Always Improve
*Have an amazing product*
10)
14. ABOUT THE AUTHOR
Albert Griesmayr is founder and CEO of Scribando|Novelify, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing.