What 50,000 members say

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Highlights from the ASAE Foundation "Decision to" research study, as presented at ASAE's 2013 Annual Meeting. Association trends, membership models, volunteer relations, professional development and the ultimate question.

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What 50,000 members say

  1. 1. What 50,000 Members Say: Insights from the 'Decision to' Research Monday, August 5, 2013 8:45 AM - 10:00 AM Room B214 Hashtag: #ASAE13 LM42 Greg Melia, CAE @gmeliacae Chief Membership & Volunteer Relations Officer ASAE
  2. 2. ASAE Foundation Research • 2007 Decision to Join (17,000 respondents, 18 co-sponsors) • 2008 Decision to Volunteer (26,000 respondents, 23 co-sponsors) • 2010 – Decision to Learn (8,000 respondents, 12 co-sponsors) • 2011 Decision to Join Follow-up (13,000 respondents, 18 co- sponsors)
  3. 3. Knowledge Photo credit: Dunbar gardens on Flickr
  4. 4. Wisdom Photo credit: Carol Browne on Flickr
  5. 5. Presentation Information
  6. 6. Car Rental Discount: $55 Insurance Discount: $150 Payroll service: $400 Magazine: $65 Website access: PRICELESS Membership saves you over $670!
  7. 7. Car Rental Discount: $55 Insurance Discount: $150 Payroll service: $400 Magazine: $65 Website access: PRICELESS Membership saves you over $670!
  8. 8. Personal Benefits (3.4) Career info and employment opportunities Access to products, services and suppliers Opportunities to gain leadership experience Reference directory of members Member discounts/group purchasing Access to information Professional development /education Networking with other professionals Good of the Order (3.6) Providing quality standards/guidelines Gathering, analyzing trends Maintaining a code of ethics Conducting research Promoting public awareness of field Influencing legislation and regulations Supporting students in the field Attracting competent people to the field Certification/Critical competencies Giving awards/recognition for excellence A person’s decision to join is not just a cost-benefit analysis.
  9. 9. What is this organization about? • Win a Free Hertz Car Rental Certificate and AMEX Gift Card • Quicken WillMaker Discount • Credit and Debt Counseling through the ??? • Maintaining Your Standard of Living in Retirement • Importance of Risk Management - Insurance • Financial Literacy Lessons in English and Spanish from Wells Fargo • Member Discounts for Bose Radio Systems. • Win a Free Subscription to the ??? Magazine. 9 • California Casualty – 20 Year Partnership. • Protect Your Home While on Vacation. • One Credit Class Coming – “Keys to Financial Health.” • Win Free Stuff in May and June from ??? Member Benefits. • ??? Delegate Assembly Showcases Member Benefits. • The Green Book – 39% Discount. • Save This Summer with Your ??? Access Card. • Hertz Rental Car – Extra Weekend Discount.
  10. 10. What is this organization about? • BENEFITS OF MEMBERSHIP – ??? represents its members' interests, provides money-saving services, promotes them in this country and across the world, and alerts them to the pitfalls of current legislation and regulation. We are proactive on their behalf, taking the lead in matters affecting the trade, seeking to articulate their views and taking new initiatives to support them and the ??? trade as a whole. As well as the Association's advice and active support, members are entitled to a wide range of benefits: • FINANCIAL BENEFITS: – Insurance; Free legal advice; Free Tax advice; Healthcare; Credit and Debit Card processing; further discounts; free entry for all members on the Association's site; and Gift Vouchers and Wedding Present Service: available to the public and only redeemable through a ??? member. • PROMOTIONAL BENEFITS: – ??? Logo; :Code of Practice recognized by the buying public and press as the trade standard.; Due Diligence Guidelines; Conciliation; Publicity; Directory of Members; Publications; Government Representation; and Conferences and seminars. 10
  11. 11. 11 How did you first learn about the association?
  12. 12. 12 None 69.9% What are typical volunteer involvement levels in associations?
  13. 13. 13 Ad hoc 15.5% None 69.9% What are typical volunteer involvement levels in associations?
  14. 14. 14 Committee 7.8% Ad hoc 15.5% None 69.9% What are typical volunteer involvement levels in associations?
  15. 15. 15 Governance 6.8% Committee 7.8% Ad hoc 15.5% None 69.9% What are typical volunteer involvement levels in associations?
  16. 16. Value of Engagement 40% 32% 29% 47% 34% 20% 61% 27% 12% 66% 22% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No Volunteer Role Ad hoc Committee Board Detractor Passive Promoter
  17. 17. I. There is high competition for time, talent & attention II. Different strokes for different folks III. What and how you ask are very important IV. It’s not over when the ask is accepted What We Learned in Decision to Volunteer
  18. 18. Different strokes for different folks Local Leaders 22.9 % Writers 26.7 % Teachers 32.8 % Shapers 17.6 % Note: Not all volunteers want to be on the Board!
  19. 19. Why members don’t volunteer? Uncontrollable reasons: 1. Time constraints 2. Family or professional responsibilities Controllable reasons: 1. Lack of info about volunteer opportunities. 2. Volunteer elsewhere. 3. Never asked to volunteer. 4. Lack of info about virtual volunteer opportunities. 5. Lack of info about short-term assignments. 6. Location, location, location.
  20. 20. Getting Them I would start volunteering if: 1. Meaningful opportunity 2. Right skills 3. Accessible location 4. Interest in volunteering I first learn about volunteer opportunities by: 1. Asked by staff or another volunteer (22%) 2. Local chapter, section (14%) 3. Meeting, conference (13%) 4. Ad or call for volunteers (10%)
  21. 21. Make it simple to get involved.
  22. 22. Make it simple to get involved.
  23. 23. Communicate details and benefits.
  24. 24. Link volunteer work to your mission. Charge tied to mission, work plan Work plan includes volunteer elements
  25. 25. 98% Participated in Professional Education Actual Learning Utilization % Used In person educational program 52% - 64% On-the-job demonstrations 51% Self-paced study (books, manuals, CDs or other offline-media) 51% In-house employer training 46% - 49% Distance learning (of any type) 9 % - 37% Preferred Learning Formats Total In person educational program, of any type 3.71 -3.95 In-house (by your employer or outside instructor) 3.52 Distance learning, of any type 2.58 - 2.68
  26. 26. Why engage in professional education? Mean To keep up to date professionally 4.55 To increase competence in your job 4.49 To learn completely new skills or knowledge 4.30 To maintain or improve skills or knowledge that you already have 4.17 To increase your self-confidence as a professional or practitioner 4.15 To collaborate or share knowledge with others 3.82 To interact or network with professional colleagues 3.80 Because it is offered by a provider that is accredited or highly recognized 3.72 To get or keep a state, national or industry license required to practice 3.67 To get or keep a certification that sets you apart but is not required for practice 3.51 Because your employer requires it 3.30 To receive a promotion or pay raise 3.29 Because your employer recommends it 3.25
  27. 27. What about Millenials? • Different motivations to learn •Top motivation: “To increase competence in your job” •6th out of 13 motivation: To receive a promotion or pay raise (versus near last for others): • Different preference in instructors •Less interested in suppliers, vendors and practitioners •More interested in academics and professional trainers
  28. 28. Utilization of Association PD Cosponsor program Another association’s program
  29. 29. Lesson #6:
  30. 30. Instant Access 2006 2011 Net change Social media n/a 7.2 7.2 E-newsletters 52.3 57.4 5.1 Communities of practice 11.9 14.6 2.7 Blogs or podcasts 2 4 2 Internet searches 17.6 18.7 1.1 Peer networks 12.5 13.1 0.6 Association website 47.2 45.4 -1.8 Print newspapers 3.3 3.4 0.1 General interest magazines 4 3.4 -0.6 Other print sources 6.7 6 -0.7 Conferences/meetings 53.3 49.5 -3.8 Magazines/Journals 63.6 50.8 -12.8
  31. 31. Formally Edited 2006 2011 Net change E-newsletters 52.3 57.4 5.1 Print newspapers 3.3 3.4 0.1 General interest magazines 4 3.4 -0.6 Other print sources 6.7 6 -0.7 Association website 47.2 45.4 -1.8 Conferences/meetings 53.3 49.5 -3.8 Magazines/Journals 63.6 50.8 -12.8 Social media n/a 7.2 7.2 Communities of practice 11.9 14.6 2.7 Blogs or podcasts 2 4 2 Internet searches 17.6 18.7 1.1 Peer networks 12.5 13.1 0.6
  32. 32. Greg Melia, CAE gmelia@asaecenter.org 202-626-2821 Thank You! Visit www.asaefoundation.org to learn more or get involved in the ASAE Foundation ASAE publications available in the onsite bookstore and online at www.asaecenter.org/bookstore.

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