2013 PMRG Member Survey

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2013 PMRG Member Survey

  1. 1. PMRG Annual Member Survey 2013 Prepared by October 2013
  2. 2. Table of Contents Page Background 3 Key Findings & Strategic Implications 7 PMRG Assessment 11 PMRG Resources 20 PMRG Conferences/Events 28 PMRG in the Future 36 Appendix 45 2
  3. 3. BACKGROUND 3
  4. 4. Objectives  PMRG (Pharmaceutical Marketing Research Group) conducts an annual survey of its membership.  The primary objective of this research was to evaluate the membership’s current level of satisfaction with the organization, specifically the programming and services offered.  Additional research objectives are as follows: • Determine if PMRG delivering on its mission and vision • Understand if members value PMRG • Understand members needs o Identify unmet needs • Understand if PMRG website is of value and user friendly • Gauge awareness of member benefits o Assess satisfaction with benefits • Understand who PMRG can collaborate with on future offerings 4
  5. 5. Methodology  Survey instrument: Self-administered, online survey  Fielding dates: July 23 – August 12, 2013  Qualification criteria: Current PMRG member  Invitations: Email invites sent to 946 PMRG members on 7/23/2013. • Each invite contained a unique, one-time use password. • Four reminders were emailed to non-responders.  Incentives: Members completing the survey were entered into multiple sweepstakes.  Average survey length: 25 minutes  Statistical testing: Letters denote statistically significant differences at the 95% CI. •  Statistical testing is only conducted where sample sizes are sufficient (n≥30). Note: This year, numerous changes were implemented to the questionnaire. As a result, comparisons to the previous year are only shown where directly comparable. 5
  6. 6. Respondent Profile  In total, 207 PMRG members completed the survey. • This number represents about 22% of the current membership. o In 2012, 189 members participated representing about 21% of the membership.  Respondents divided into 4 groups: • Clients: Current employer is a pharmaceutical, biotechnology or medical device manufacturer. o More Clients (61) participated this year than in the prior two years (38 clients in 2011, and 49 in 2012) • Consultants: Current employer is a marketing research company or consultancy. • Services: Current employer is a research support company. • Other: Current employer is not any of the above. o Results for “Other” not shown throughout report due to small base size Client Consultant Services Other N=61 n=102 n=36 n=8 6
  7. 7. KEY FINDINGS & STRATEGIC IMPLICATIONS 7
  8. 8. Key Findings & Strategic Implications Key Finding Strategic Implications Overall, members are satisfied with PMRG. They join and recommend the organization because of the networking opportunities and educational/professional development programs as offered via the ANC, Institute and webinars. - Members not willing to recommend PMRG question the value given the dearth of Client members (manufacturers). Continue to build and expand upon PMRG’s role in the industry by providing highly effective networking opportunities and top-notch educational/professional development programs. - Actively foster involvement of manufacturers from the C-suite to the analyst. Members believe that PMRG is an “advocate for our industry”; however, some year-to-year erosion occurred with this statement and other equity statements. Develop an understanding of members’ attitudes with respect to key equity statements to determine if erosion persists, identify factors that may be causing erosion, and evaluate possible solutions. Collaboration with PBIRG may be beneficial given that the organizations have similar missions and members have limited time and budgets. Evaluate the risks/benefits of collaborating with PBIRG, and determine if current PMRG networking and educational programs will be enhanced through a collaboration. 8
  9. 9. Key Findings & Strategic Implications Key Finding Strategic Implications PMRG members are far more aware of the PMRG LinkedIn site over any other social media site; however, they are rarely visiting any of the PMRG social media sites. Consider dedicating the majority of social media resources to the LinkedIn page, and evaluate the desirability of committing limited or no resources to the Facebook page and Twitter feed. As shown in prior research, about one-half of members receive Meetings & More; however, a smaller percentage actually take the time to read the magazine. In fact, readership appears to have decreased in a year-to-year comparison. Consider eliminating the print and distributing only the electronic version. - Make sure all members provide a valid email address and therefore receive a copy of Meetings & More. Key drivers of conference attendance include the networking opportunities, key-note speaker(s), breakout sessions/discussion forums and the location. Consider the most important key drivers when planning for conferences, particularly the networking opportunities educational programs, and meeting location. 9
  10. 10. Key Findings & Strategic Implications Key Finding PMRG is relevant to members “global market research needs”. Strategic Implications Enhance PMRG’s value by covering global topics, increasing global membership, and collaborating with organizations with a global focus such as PBIRG. Members offered multiple suggestions for ways To promote “community, advocacy and in which PMRG can better promote “community, advancement” consider building a global advocacy and advancement”. membership, providing education on global topics, developing relationships and educating C-suite executives who will advocate for the organization and its member, and developing a certification program. 10
  11. 11. PMRG ASSESSMENT 11
  12. 12. PMRG Satisfaction  Over two-thirds of members are somewhat to very satisfied with PMRG. • Overall satisfaction remains the same in a year-by-year comparison. Total: 2013 vs. 2012 Subgroups: 2013 69% 70% 28% 27% 3% 4% 2013 n=207 (A) 2012 n=189 (B) Not Satisfied 1-2 Neither Satisfied or Dissatisfied 3 Satisfied 4-5 71% 30% 68% 67% 27% 33% 6% Client n=61 (A) Not Satisfied 1-2 Base: Total Respondents Q2a On a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied, please rate your overall satisfaction with PMRG. Consultant n=102 (B) Neither Satisfied or Dissatisfied 3 Services n=36 (C) Satisfied 4-5 12
  13. 13. Past Recommendations   Over one-half (59%) of members have recommended PMRG during the past year. • Networking opportunities and educational/professional development programs were most frequently mentioned as reasons for recommending PMRG. Those not recommending PMRG, most often reported a lack of opportunity to do so given colleagues are already aware of and/or involved with the organization. Reasons PMRG Recommended 41% 59% Recommended Not Recommended Base: Total Respondents, n=207 Q2b Have you recommended PMRG to anyone in the last year? Q2b1 Why? Q2b2 Why not? 13
  14. 14. Future Recommendations   Of the 85 participants who have not recommended PMRG during the past year, nearly all reported that they would recommend the organization to a colleague. • The networking and the educational opportunities were most often cited as reasons for future recommendations. In contrast, a lack of perceived value is the primary reason a relatively small percentage of participants would not recommend PMRG to a colleague. Reasons Would Recommend PMRG 17% Yes "Best organization for pharmaceutical research networking” “Always good to have a group for learning & networking” “Useful information, good seminars, good networking opportunities” “It's a valuable organization for networking and education” “Good opportunity to keep up to date on our skills” No 84% Base: Have Not Recommended PMRG in past year, n=85 Q2c Would you recommend PMRG to a colleague? Q2c1 Why? Q2c2 Why not? *Caution – low base size Reasons Would Not Recommend PMRG* "Not enough healthcare manufacturers" "For suppliers, the opportunity to meet and discuss issues with clients is limited" "Not worth the investment to go and see only suppliers" "No real value" 14
  15. 15. Factors Driving Membership   Factors rising to the top as key membership drivers include networking at conferences, professional/career development opportunities, and PMRG conferences (ANC and Institute). Professional/career development opportunities are of upmost importance to Client members, while networking opportunities are most important to Consultant and Service members. Type of Employer Satisfaction with PMRG Not Satisfied Neutral Satisfied Total Consultant Service 14% Networking at conferences The PMRG Annual National Conference (ANC) Professional / career development opportunities The PMRG Institute (Fall of each year) Access to the PMRG Membership Directory Participation in PMRG webinars PMRG’s East Coast networking event Discounted Conference Registration Cost of membership Access to the Virtual Learning Center Recommended by management or colleague PMRG Government Affairs resources and advocacy Access to the PMRG job bank PMRG’s West Coast networking event Group purchase option PMRG’s activities on LinkedIn PMRG’s activities Base: Total Respondents, n=207 on Twitter Client 11% 14% 17% 14% 12% 15% 13% 11% 10% 8% 6% 6% 5% 5% 5% 4% 10% 14% 8% 5% 9% 4% 4% 5% 7% 7% 14% 10% 10% 9% 6% 7% 6% 5% 4% 3% 17% 7% 11% 10% 3% 8% 6% 4% 2% 3% 13% 11% 10% 8% 6% 6% 5% 4% 4% 4% 12% 10% 9% 8% 7% 6% 6% 6% 6% 5% 13% 8% 7% 11% 3% 5% 9% 7% 3% 3% 4% 5% 3% 6% 4% 4% 3% 3% 2% 2% 1% 0% 5% 2% 4% 1% 0% 3% 2% 1% 1% 0% 1% 3% 2% 1% 0% 3% 3% 2% 1% 0% 3% 2% 3% 1% 0% 5% 2% 4% 2% 0% Q4a Of the following factors, please indicate the one that was the most important and the one that was the least important when you were deciding to become or remain a member of PMRG. 15
  16. 16. PMRG Equity Attributes  While comparable attributes lost ground from 2012 to 2013, the vast majority of members still feel PMRG is an “advocate for our industry” and “important to the profession”. % 2012 Slightly/Completely Agree: % 2013 Advocate for industry Provides community where researchers can interact, learn, thrive Important to profession Advances industry by empowering members with info & development Provides membership with relevant training through year I learned something new in past year Membership is important to me personally Membership is a must-have for health care marketing researchers I want to personally contribute to success Is premiere global community for healthcare marketing research prof Makes is easy to connect with new clients/suppliers Participation has had positive impact on career I have applied something I learned in past year I have meaningful professional relationships attributed to participation 4% 6% 6% 90% 98%* 12% 82% 4% 15% 81% 4% 16% 80% 10% 23% 15% 10% 7% 18% 67% 65% 62% 30% 8% 77% 63% 25% 10% 78%* 65% 19% 30% 13% 85%* 68% 25% 16% 87% 60% 34% 70% 58% 21% 22% 57% 21% 23% 56% Slightly/Completely Neutral Base: Total Respondents, n=207 Disagree *significance between past & current year Q4b Please indicate your level of agreement with each of the following statements. Slightly/Completely Agree 16
  17. 17. Equity Attributes by Member Type  Regardless of membership type, there is alignment on most equity attributes. However, only 50% of Consultant members agree with the statement “makes it easy to connect with new clients/suppliers”, while 70% or more of Clients & Service members agree. % 2013 Slightly/Completely Agree: 87% Advocate for industry Provides community where researchers can… 80% 80% Advances industry by empowering members with info & development Provides membership with relevant training through year I learned something new in past year Membership is important to me personally Membership is a must-have for health… I want to personally contribute to success Is premiere global community for healthcare marketing research prof Makes is easy to connect with new clients/suppliers Participation has had positive impact on career I have applied something I learned in past year I have meaningful professional relationships attributed to… 77% 61% 62% 57% 50% Services (C) n=36 72% 71% C 75% 58% C 72% 61% 51% 54% Base: Total Respondents, n=207 Q4b Please indicate your level of agreement with each of the following statements. 71% 67% 67% 69% 67% 71% 57% 57% 55% 86% 81% 51% 51% 89% 82% 77% 66% 67% 66% 64% 97% 89% 86% 78% Important to profession 92% Consultant (B) n=102 72% Client (A) n=61 17
  18. 18. Collaboration with Associations  A variety of associations for PMRG to consider collaborating with were identified. • PBIRG was identified more frequently than any other association. o Members believe that PMRG and PBIRG have similar missions, and reported that time and budget constraints, make it challenging to commit resources to both associations. PBIRG 22% EphMRA 9% MRA 8% HBA 8% CASRO “It's time to merge these two organizations for more efficient time and cost for both agencies and manufacturers. With PMRG becoming more global it does not make sense to have two independent organizations anymore.” 7% “Complementary and overlapping membership.” PMSA 7% AMA 6% QRCA ESOMAR 4% “Industry overlap, more collaboration.” “Not sure the industry can sustain both organizations going forward.” 3% Base: Total Respondents, n=207 Q3a With which associations would you like to see PMRG collaborate? (verbatim-approximate % reported) Q3b Why? 18
  19. 19. Collaboration for Training & Education   A relatively small number of members (20%) identified other companies/organizations that PMRG should consider collaborating with for training and education purposes. • Burke was mentioned most frequently followed by ESOMAR and MRA. PMRG members suggested a wide variety of topic areas they would like to see offered if PMRG collaborates with another training company/organization. Other Companies/Organizations Burke Institute 6 ESOMAR 4 MRA Some of the Suggested Topic Areas New Research Methodologies & Techniques Fundamentals of Market Research / Research 101 Market Intelligence Research Research Used when Introducing New Medical Device Conversion of Insights to Action Project Management 4 EphMRA 3 PBIRG 3 Base: Total Respondents, n=207 Q6f What other companies or organizations would you suggest PMRG collaborate with for additional training and education? (i.e., consultant groups, training organizations, etc.) (verbatim-approximate % reported) Q6f1 What topic areas would you like to see offered if PMRG collaborated with another organization? 19
  20. 20. PMRG RESOURCES 20
  21. 21. PMRG Offerings  The PMRG’s Member Directory and Webinar Series stand out given 50% or more of members are satisfied with these offerings. More Consultant and Service Members are satisfied with the % Satisfied Member Directory than Clients. Member Directory PMRG Webinar Series Government Affairs Resources Virtual Learning Center East Coast Networking Event LinkedIn Page Job Bank Member Focus Serving on Committee Task Force West Coast Networking Event Media & Education Partners Mentoring Program Publication Discounts 22% 44% 4% 14% 60% 22% 59% 17% 2% 41% 1% 12% 39% 3% 50% 45% 44% 39% 4% 15% 44% 19% 38% 3% 45% 8% 50% 2% 59% 64% 65% 5% 17% 16% 24% 16% 17% 20% 2% 3% Facebook Page 69% 5% 10% 8% 15% 19% 1% 36% 53% 18% 18% 36% 28% 10% 9% 4% 17% 22% 12% 10% 13% 19% 39% 18% 14% 19% 16% 19% 24% 18% 21% 19% 13% 15% 20% 6% 11% 5% 64% 41% 38% 30% 26% 24% 71% 68% 25% 27% 27% 20% 66% 59% 28% 30% 29% 25% Member Champion Challenge Program Twitter Feed 41% 41% 67% C 69% C 64% 59% 10% 9% 11% 8% 5% B 3% 3% 22% 22% 8% Base: Total Respondents, n=207 Not Applicable Consultant (B) n=102 Not Satisfied (1-2) Neutral (3) Satisfied (4-5) Services (C) n=36 Q5l Please rate your level of satisfaction with each of the following PMRG offerings using a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied. Client (A) n=61 21
  22. 22. Meetings & More Magazine  One-half of members receive the Meetings & More Magazine in digital format while about onethird receive it in print format. • A greater percentage of those receiving the digital version actually read it than those receiving the print version, 38% to 26% respectively. • Of those receiving the magazine, more than half prefer to receive it via digital format. Format 12% 12% 12% 14% 6% 26% 20% 13% 9% Preferred Format Receive, almost always read Receive, sometimes read 58% 68% 50% 59% Receive, but almost never read Do not receive Print Digital 26% 16% Print Digital Both Both Base: Total Respondents, n=207 Q5a Please tell us about your use of the print form of PMRG’s Meetings & More magazine. Q5b Please tell us about your use of the digital form of PMRG’s Meeting & More magazine. Q5f What is your preferred method for receiving Meetings & More? 22
  23. 23. Meetings & More, cont.   Among members who receive Meetings & More, nearly all (91%) report that the content is relevant some or all of the time. A wide variety of additional features were mentioned with several suggestions focusing on keeping the content concise and editorials short and provocative. Relevance 11% 7% 15% 17% Additional Features “Highlights on research tools and techniques“ 80% 85% 73% "Content that helps newbies learn about the field and info on how to get more experience“ 75% "Re-cap of Government Affairs happenings" "Don't know, too much content makes it last on my priority on things to read“ 9% 12% 9% 8% Total Client (A) n=33 Consultant (B) n=59 “Short, provocative editorial pieces” Services (C) n=24 n=122 Never Sometimes Always Base: Receive Meetings & More, n=122 Q5c How often do you find the Meetings & More content relevant? Q5d What additional features would you like to see included in Meetings & More? 23
  24. 24. PMRG Website  Most members (80%) visited the PMRG website during the past 12 months; however, this percentage is down from 2012 when nearly all members (93%) visited the website. • The majority (75%) of members who visited the website reported that it is user-friendly. Visited Past 12 Months 80% 20% Total n=207 72% 28% Client (A) n=61 User Friendly 83% 75% 73% 72% 11% 83% 11% 9% 80% 17% 17% 15% 16% 19% 17% 3% Consultant (B) n=102 Services (C) n=36 Total Client (A) n=44 Consultant (B) n=85 Services (C) n=30 No Yes Base: Total Respondents, n=207 Q5g Have you visited the redesigned PMRG website during the past 12 months? Base: Visited PMRG website past 12 months, n=166 Q5i Do you consider the PMRG site to be user-friendly? n=166 Don't Know No Yes 24
  25. 25.   PMRG Website, cont. Accessing information about and registering for conferences/events are the top reasons for visiting the website. • In contrast, a small percentage of members visited the website for the: Mentoring Program, Media & Education Partners, Member Champion Challenge Program, Member Focus, and Publication Discounts (data not shown below due to low %). Of possible additions to the website, adding a “Remember Me” feature would be most valuable. Reasons for Visiting – given a ranking of 1,2 or 3 Access event/ conference info Register for events/conferences 55% 44% 39% Renew Membership 36% Webinar Series Virtual Learning Center Government Affairs Job Bank *1/4 selected as 1st reason 60% Member Directory 28% 19% 12% Additions to Website– given a ranking of 1,2 or 3 *1/5 selected as 1st reason *37% selected as 1st addition Remember me option 72% Auto-population of forms 54% Area for member posts 49% 44% Mobile Site Auto-Renew Option Blog Page 43% 28% Base: Visited PMRG website past 12 months, n=166 Q5h Why do you most often visit the PMRG website? (top 3 reasons selected) Q5j PMRG is considering a variety of additions for the website. Of those listed below, indicate the three that would be of value to you, where 1=most valuable, 2=second most valuable and 3=third most valuable. (top 3 additions selected) 25
  26. 26.  PMRG Social Media About three-fourths of members are aware of the PMRG LinkedIn site, more-so than any other social media site. • More Consultant and Service members are aware of the social media sites than Client members. 57% LinkedIn A 79% 78% A 73% 23% Facebook 43% 42% 36% A 23% Twitter 30% 2% 7% 3% Pinterest 4% None of the above 36% 33% 43% BC 26% Base: Total Respondents, n=207 Q5p Which of the following PMRG social media sites are you aware of, if any? 20% 19% Services (C) n=36 Consultant (B) n=102 Client (A) n=61 26
  27. 27. PMRG Social Media, cont.  Although a majority of members are aware of at least one PMRG social media site, more than half visit these sites infrequently/rarely; citing that a lack of time prevents members from visiting these sites more often. Frequency of Visits 2% 22% 14% 2% 20% 3% 63% 65% Read posts/articles from members 22% Grow network 59% 38% 20% 23% 20% Total Client (A) n=35 Consultant (B) n=82 Services (C) n=29 Never Infrequently/ Rarely Weekly/Monthly 16% Contribute content/discussion Other 21% n=153 76% PMRG updates 38% 56% Utilization of Sites 3% Ways to Encourage Engagement “Connections to learning and development/skills improvement for market researchers” “Timely, actionable industry news” “If I knew it was a place to get quick information on stuff” Few Times a Week or More Base: Aware of Social Media Sites, n=153 Q5p1 How often do you visit PMRG’s social media sites? Base: Visits PMRG social media sites on a monthly basis or more, n=37 Q5p2 How do you utilize PMRG’s social media sites? Q5p3 What would encourage you to be more engaged in PMRG’s social media sites? Q5q2/3 Are there other social media sites PMRG should be utilizing? If so, which sites do you suggest? * Almost all members either do not know what other sites PMRG should be utilizing, or do not feel that PMRG should be utilizing any other site. 27
  28. 28. PMRG CONFERENCES/EVENTS 28
  29. 29. Conferences Attended  During the past 18 months, more than half of PMRG members attended the Annual National Conference. • A majority of attendees are Service and Consultant members. 36% PMRG Annual National Conference 61% A 56% 23% PMRG Institute 39% 35% PBIRG Annual General Meeting 16% 30% Pharma Market Research Conference The Market Research Event 12% EphMRA 5% HBA Leadership Conference 12% 12% 10% 9% 3% 8% CASRO Online Research Conference 5% 3% 3% PMSA 4% 44% 29% 21% 28% 27% 81% 61% AB 44% 22% A 25% A 15% 3% 6% 3% ISPOR Annual International Meeting 1% Other None 14% B 1% 3% 13% 18% 20% Base: Total Respondents, n=207 Q6e2 Which of the following conferences have you attended in the past 18 months? 3% C Services (C) n=36 21% 22% 25% 22% C C Consultant (B) n=102 Client (A) n=61 29 AB
  30. 30. Factors Driving Attendance • • Networking opportunities remain the key driver in deciding to attend a conference or event, Keynote speakers and discussion forums are also driving factors, especially for Client members. % Agree Opportunities to network with clients/manufacturers Opportunities to network with consultants/research tech providers 6% 9% 69% 85% 12% 19% 56% 69% Keynote speakers 12% 29% 60% Registration fee 11% 31% 58% Breakout sessions Global Partner Expo Discussion forums Event held close to home Extended group rates for hotel Held in large city 14% 30% 23% 24% 16% 37% 32% 25% Held in family friendly destination Held in resort destination Poster sessions Awards dinner 76% 13% 11% 23% 19% 8% Base: Total Respondents, n=207 A Little/Not at all Somewhat Very/Extremely Q6c How important are the following when deciding whether to attend a conference or event? 39% 3% 36% 21% 20% 17% 15% B 20% 23% 45% 44% 15% 8% 14% 23% 42% 69% 23% 21% 24% 34% 38% 36% 89% AB 89% 85% 57% BC 37% 19% 43% 36% 43% A 75% 41% 32% 40% 54% 47% 27% A 61% C 62% C 33% 36% 53% 97% AB 72% C 66% 50% 57% 66% 57% 44% 44% 94% A 92% A 8% Services (C) n=36 Consultant (B) n=102 Client (A) n=61 30
  31. 31. Location   Location is a major factor for members when determining whether or not to attend a conference or event. More than half of members prefer the North East region (New York, Philadelphia, Washington DC) for PMRG events. Is Location a Factor 85% 72% 87% Midwest 8% 87% 28% 16% 13% Client (A) n=61 Consultant (B) n=102 Southwest 9% South 15% 13% Total North East 55% West 13% n=207 Services (C) n=36 No Yes Base: Total Respondents, n=207 Q6a Is location a factor when choosing to attend a conference or event? Base: Location a Factor, n=175 Q6b In which of the following regions would you prefer to attend a conference? 31
  32. 32.   Conferences If attending only one industry conference in a given year, most PMRG members would attend a PMRG conference with ANC identified most frequently. Attendee composition (for networking) and content are the primary attendance drivers. Reasons for Conference Selection – One Conference Would Attend given a ranking of 1, 2 or 3 PMRG Annual National Conference 25% 22% PMRG 52% Content 8% PMRG Institute 55% Personal contacts/clients attending 29% Client/vendor ratio 5% PBIRG 36% Vendor/consultant fair 4% HBA EphMRA The Market Research Event 3% ASCO Location 2% 16% Other Don't Know/ Non-Specific 10% 25% Management support/approval 2% PMRG East/ West Coast 28% Keynote speakers 3% *one-fourth selected as 1st reason 24% To view reasons for conference selection by conference: 26% # attendees Schedule/time of year Other 17% 10% Base: Total Respondents, n=207 Q6e If you could attend one industry conference a year, which conference would it be? (verbatim-approximate % reported) Q6e1 Please select your top 3 reasons for choosing this conference (where 1=the most important reason, 2=the second most important reason, and 3=the third most important reason. (top 3 reasons selected) 32
  33. 33. Reasons to Attend ANC  If a PMRG member were to persuade a colleague to attend the Annual National Conference, he/she would emphasize the opportunities to: • Network • Learn about evolving /new research methods and technologies • Stay informed about industry trends "Excellent opportunity to learn about current methods and trends in the Marketing Research industry. In addition, a chance to meet and network with colleagues and clients.” "It is a great place to not only interact with industry professionals, but also an opportunity to learn more about current trends that will impact the industry in years to come.” “You will learn a lot on diverse topics, be exposed to industry trends, have a chance to think beyond one's job/responsibilities, and meet new vendors and peers.” "Great place to learn about current issues and new Marketing Research techniques and vendors. Good place to reconnect with past colleagues.” Base: Total Respondents, n=207 Q6d If you were to describe for a friend or colleague the reasons they should attend the PMRG Annual National Conference (Spring), what would you say? 33
  34. 34. PMRG Conference Comparison  Among those who have attended a conference during the past 18 months, they consider PMRG conferences to be the same or superior to other similar conferences. PBIRG n=63 6% Pharma Market Research Conference n=58 9% The Market Research Event n=24 13% 8% EphMRA n=21 43% 38% 33% 36% 33% 19% 21% 24% Not Applicable 38% 29% PMRG Inferior 22% Same Base: Have attended conference in past 18 months; only conferences with more than 20 attendees reported; caution: low base sizes Q6e3 How would you compare PMRG’s conferences to conferences sponsored by other associations? 29% PMRG Superior 34
  35. 35.   Networking Events More Client and Consultant members than Service members feel it is important to include a speaker at Networking events. All-member types would like to have opportunities for informal networking at these events. Offerings Would Like to See Included Importance of Including a Speaker 62% Informal Networking 55% Speaker 42% C 64% C 75% 49% 53% 30% Ice Breaker 65% 42% 18% 7% 17% 15% Client Consultant Services (A) (B) (C) n=207 Important n=61 Neutraln=102 Important n=36 Not (3) 48% 29% 30% 31% 1% Other Total (1-2) 23% Charitable Activity 66% 38% 38% 40% 25% 21% 24% 13% Workshop 78% 45% 44% 25% AB 73% 41% 40% 36% Discussion Forum 71% 2% 1% None of the Above Services (C) n=36 5% Consultant (B) n=102 Client (A) n=61 Total n=207 (4-5) Base: Total Respondents, n=207 Q6g Please indicate how important it is that PMRG Networking Events include a speaker or some other presentation topic in addition to networking and refreshments. Q6h Which of the following offerings would you like to see included during PMRG networking events? 35
  36. 36. PMRG IN THE FUTURE 36
  37. 37. Topics & Types of Speakers   A wide variety of Hot & Cutting Edge topics were proposed for future PMRG events; those mentioned most often include: • Big data • New technologies (i.e. mobile research) • Governmental issues (i.e. Affordable Care Act, The Sunshine Act) Industry Leaders draw members to conferences/events, such as CEOs, Heads of Research, and Women in Leadership RolesC C Speakers that Draw Attendance 80% Industry Leaders B 72% 58% Keynote Speakers 52% 78% 87% 67% 61% 44% 41% 43% 39% C-suite Executives Other 3% Services (C) n=36 7% 8% 7% Consultant (B) n=102 Client (A) n=61 Total n=207 Base: Total Respondents, n=207 Q7a Please list the hot or cutting edge topics you would like to see presented at conferences, networking events, and/or webinars. (answer not required; top 3 topics mentioned) Q7b What type of speakers draw you to conferences/events? Q7c Who would you suggest as a speaker for an upcoming PMRG event? (answer not required) 37
  38. 38. Global Market Research   The majority of members report that PMRG is relevant to their global market research needs. For PMRG to provide a service in this area, they offered suggestions such as: • Include international/global content at events • Collaborate with other similar organizations, such as PBIRG Relevance Ways to Better Serve 66% 66% 17% Total n=207 “More involvement, possible global focused meetings, networking events outside US, possibly even virtual events.” 8% 17% 19% 25% 14% 8% Consultant (B) n=102 Services (C) n=36 26% Client (A) n=61 Don't Know 67% 68% “Focus some events around global research, and specific topics, e.g. emerging markets.” No Yes Base: Total Respondents, n=207 Q5o In your opinion, is PMRG relevant to your global market research needs? Base: PMRG relevant or not relevant to personal global market research needs, n=172 Q5o1 How can PMRG better serve your global market research needs? “Resources on the challenges of international Marketing Research (dealing with legal departments, country-specific challenges, etc.).” 38
  39. 39. Medical Devices & Diagnostics  More than half of members believe PMRG is relevant to Medical Device & Diagnostic market researchers as both groups share similar agendas and issues. Relevance 58% 15% 53% 61% 61% 15% 14% 28% Total Client (A) n=61 17% 26% Consultant (B) n=102 Don't Know “General research topics & challenges are common to pharmaceutical & devices. Regulatory & reimbursement issues may differ, so focus on market research issues/best practices, challenges.” “Invite them in, provide content that is relevant, recognize that suppliers often work with both pharmaceutical and device clients and that pharmaceutical & device share the same challenges and solutions re: marketing research.” 22% Services (C) n=36 33% n=207 Ways to Better Serve No Yes Base: Total Respondents, n=207 Q5m In your opinion, is PMRG relevant to Medical Device & Diagnostic market researchers? Base: PMRG relevant to Medical Device & Diagnostic market researchers, n=119 Q5m1 How can PMRG better serve Medical Device & Diagnostic market researchers? 39
  40. 40. Students and Academia   Less than one-half of members believe PMRG is relevant to students and academia. Members suggested that a reduced price of membership and cost to attend events should be considered for this group. Ways to Better Serve Relevance 47% 48% 46% 44% 19% 16% 20% 22% 34% 36% 34% 33% Total Client (A) n=61 Consultant (B) n=102 “Do we have a formal outreach program? If so, either give students free membership or a greatly reduced fee. Perhaps a low-priced single institution membership fee. Reaching out to academia is a great way to potentially reach new/future members.” Services (C) n=36 n=207 Don't Know No “I think the poster sessions are a great start. Also, deeply discounting conference registration is helpful. And finally, maybe an intern referral service might be helpful.” Yes Base: Total Respondents, n=207 Q5n In your opinion, is PMRG relevant to students and academia? Base: PMRG relevant to students and academia, n=97 Q5n1 How can PMRG better serve all levels of academia (undergrad, graduate and educators)? 40
  41. 41. Colleges and Universities  Of those members who feel PMRG is relevant to students & academia, nearly two-thirds are aware of a college and/or university with a healthcare or pharmaceutical marketing program/concentration. • St. Joseph’s University in Philadelphia was identified most frequently. Colleges/Universities with Program Aware of Program 44% St. Joseph's University 37% University of Georgia 35% Yes 65% No 25% Rutgers 14% University of Mississippi Fairleigh Dickinson 5% Seton Hall 5% Base: PMRG relevant to students and academia, n=97 Q5n2 Are you aware of colleges/universities with a healthcare or pharmaceutical marketing program or concentration? Base: Aware of colleges/universities with a healthcare or pharmaceutical marketing program or concentration, n=63 (verbatim-approximate % reported) Q5n3 Which colleges/universities? 41
  42. 42. Community, Advocacy & Advancement  Many ideas were shared when members asked to describe how PMRG can better promote community, advocacy and advancement. Those mentioned by most often include: • Focus on building global membership and education on global topics • Build relationships and educate C-suite executives, so advocates for organization and members • Develop certification program “Stay on the leading edge of government/regulatory issues, ensure government policy-makers maintain a clear distinction between market research & marketing activities.” “Work at being more global... government affairs should cover all regions of the world, not just USA. Healthcare is changing everywhere.” “Market themselves better, so they can get better attendance from within the industry; offer cutting edge seminars/forums used in the non-pharmaceutical world so market research professionals can learn new techniques.” Base: Total Respondents, n=207 (answer not required) Q8a As the premiere global community for healthcare marketing research professionals, how can PMRG better promote community, advocacy and advancement for our members? 42
  43. 43. Additional Suggestions • Approximately twenty-percent of members completing the survey offered a suggestion(s) for future planning. • Aside from considering other locations for events, suggestions center on continued educational opportunities and membership expansion on the client side. “Making skill development at all job levels the major thrust of your mission. Through competency, both functional and interpersonal, the craft of Market Research will grow in prestige.” “Continue strong outreach to and participation by client-side organizations (pharmaceutical manufacturers) to encourage better attendance at meetings and participation in the organization. Focus on their needs at meetings to help gain support for funding their attendance by their organizations.” Base: Total Respondents, n=207 (answer not required) Q8b What additional suggestions, if any, do you have for the PMRG board and staff that could be considered for future planning? 43
  44. 44. Thank You! Reckner Healthcare • Jason Gamber • Anna Cunningham • Kari O’Brien PMRG Annual Membership Survey Team • Kim Murphy, PMRG • Tim O’Rourke, Healogix • Alison Rose Ped, Empirica • Adrian Ho, Varenna Consulting • Pam Koenig, MARC Research • Brian Livell, Medefield • Luke Szerbinski, Focus Vision • Amber Esco, All Global 44
  45. 45. APPENDIX 45
  46. 46. Industry Employment 49% Full Service Market Research Company 54% 25% 22% Pharmaceutical Manufacturer 17% 15% Research Support Company 3% 2% Biotechnology Manufacturer Medical Device Manufacturer In Transition Student/Educator Another End User 2% 1% 2013 n=207 (A) 2012 n=189 (B) 1% 1% 1% 1% Other Base: Total Respondents Q1 Which one of the following best describes your current employer? 2% 5% 46
  47. 47. Methodology – Invites and Incentives • Invitations: Emails were sent to 946 PMRG members on 7/23/2013 inviting them to participate in the annual survey.  Each invite contained a unique, one-time use password.  Four reminders were emailed to non-responders: 7/30/2013 (to 871 members), 8/5/2013 (to 817 members), 8/7/2013 (to 791 members), and 8/10/2013 (to 767 members). • Incentives: Those completing the survey were entered into multiple sweepstakes.  Those completing the survey during the first week in field (by EOD 7/31/2013) were entered into a drawing for a $500 AMEX Gift Card.  Those completing the survey at any point during fielding (excluding the winner of the $500 gift card) were entered into a drawing for a $250 AMEX Gift Card.  Additionally, after the third reminder on 8/7, the first 10 responders received a $25 AMEX Gift Card. 47
  48. 48. PMRG Offerings  Those Offerings “applicable to members”, the Member Directory, Government Affairs Resources, and Webinar Series yield the most satisfaction. In addition, more than half of members are satisfied with the East Coast Networking Event, and the Virtual Learning Center. Member Directory n=162 Government Affairs Resources n=122 5% 18% 21% 3% PMRG Webinar Series n=171 2% 77% 77% 26% East Coast Networking Event n=116 7% Virtual Learning Center n=126 6% LinkedIn Page n=117 5% Job Bank n=113 26% 64% 44% 14% 50% 36% 19% Serving on Committee Task Force n=84 5% Media & Education Partners n=84 Publication Discounts n=72 50% 38% 5% Mentoring Program n=75 50% 31% 13% Member Focus n=104 49% 48% 47% 53% 12% 41% 49% 8% 39% 56% Member Champion Challenge Program n=60 2% Twitter Feed n=67 67% 31% West Coast Networking Event n=70 Facebook Page n=65 71% 36% 65% 15% 33% 57% 31% 28% 57% Not Satisfied (1-2) Neutral (3) 12% Satisfied (4-5) Base: PMRG Offering is applicable – gave rating – NA removed Q5l Please rate your level of satisfaction with each of the following PMRG offerings using a 5-point scale, where 1 is not at all satisfied and 5 is very satisfied. 48
  49. 49.  Location Not surprisingly, a correlation exists between a member’s geographical location and his/her preferences for conference locations. Preferred Conference Location % shown* North east(A) n-=96 South States Members Located in California Preferred Conference Location % shown* (B) n=27 Midwest (C) n=14* Southwest (D) n=16* West States Members Located in (cont’d) North east(A) n-=96 South (B) n=27 Midwest (C) n=14* Southwest (D) n=16* (E) n=22* 0 4 0 19A 50ABC Mississippi Connecticut 4 7 0 0 5 Delaware 3 0 0 0 Florida 0 7A 0 Georgia 0 4 Illinois 0 Indiana (E) n=22* 1 0 0 0 0 New Hampshire 1 0 0 0 0 0 New Jersey 34CE 30C 0 19 9 0 0 New York 17 15 7 6 0 0 0 0 North Carolina 2 11 0 0 0 0 43ABDE 6A 0 Ohio 0 7A 0 0 0 1 0 0 0 0 Oregon 1 0 0 0 0 Maryland 2 0 0 0 0 Pennsylvania 39 11 21 38 23 Massachusetts 4 0 0 6 0 Tennessee 0 4 0 0 0 Michigan 0 0 7 0 0 Texas 0 0 14A 0 5A Minnesota 0 0 7A 0 9A Utah 0 0 0 6 0 Base: Location a Factor, n=175 Q6b In which of the following regions would you prefer to attend a conference? *Caution – low base size West 49
  50. 50. Conferences Attended 1 conf (A) n=47 2 or more conf (B) n=119 PMRG ANC PMRG Instit PBIRG Ann Gen El n=57 CASRO Online Conf n=9 ISPOR Ann Intl n=3 HBA Lead Conf n=14 PMSA EPhMR n=66 Pharm MR Conf n=55 n=100 n=6 PMRG ANC 34 84A - 85 86 88 78 67 57 PMRG Institute 15 56A 56 - 56 56 44 67 Pharma MR Conference 6 46A 47 47 - 54 56 PBIRG Annual General Meeting 13 48A 50 49 56 - CASRO Online Research Conference 2 8 7 6 9 ISPOR Annual Intl Meeting 0 3 2 3 HBA Lead Conference 11 12 8 PMSA 6 5 EPhMRA 2 The MR Event Other % shown Other n=20 The MR Event n=24 100 80 92 73 57 50 40 50 64 33 50 67 45 38 49 44 0 36 50 75 29 39 7 - 0 14 17 10 17 9 2 0 0 - 0 17 5 8 0 12 13 9 22 0 - 33 5 17 12 6 5 7 5 11 33 14 - 10 8 9 17A 16 12 16 26 22 33 7 33 - 17 18 0 20A 22 18 16 12 44 67 29 33 20 - 21 11 28A 24 32 29 23 33 0 29 50 30 29 - Base: Attended one or more conferences Q6e2 Which of the following conferences have you attended in the past 18 months? n=33 50

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