The document provides instructions for 6 groups to complete assignments related to customer relationship management and retail analytics. Group 1 is asked to explain RFM analysis and how retailers use it. Group 2 must discuss how and why retailers collect customer data and the pros and cons for retailers and consumers. Group 3 must create a fictional retail store's customer loyalty program. Group 4 defines retail analytics and how they impact marketing decisions. Group 6 defines the CRM process and provides examples of how each step is executed.

1. Group 1
Describe RFM analysis. How and
why would a retailer use RFM
analysis? Use the multimedia of
your choice.

2. Group 2
Explain how and why retailers use
and collect customer data. Explain
the advantages and disadvantages
for both the retailer and consumer.
Use the multimedia of your choice.

3. Group 3
Create a fictitious retail store and
create an effective customer loyalty
program for your store based on the
information in chapter 11. Include a
tiered rewards strategy, what
incentives your program will offer, and
a strategy to achieve customer
alchemy. Use the multimedia of your
choice.

4. Group 4
Define and describe how a retailer uses
retail analytics. Describe how retail
analytics may affect its decisions for its
marketing mix. Give specific examples
using the multimedia of your choice.

5. Group 6
Define and describe the CRM process
and its objectives. Give specific
examples of how each step in the CRM
process is executed using the
multimedia of your choice.