National Safety Council (2009). Supervisors' safety manual (10th ed.). Itasca, IL: National Safety Council Publishers. Answer each questions with 200 words minimum each question. 1. Discuss at least five of the barriers and challenges to employee involvement in safety efforts. If applicable, do you note any of these in your place of employment? (chapter 5 employee involvement ) 2. Discuss the guidelines for safe materials handling. (chapter 10 ergonomics) 3. Discuss the concept of employee involvement in the selection of Personal Protective Equipment (PPE)? Do you believe it is beneficial? (chapter 9 PPE) 4. Discuss the concept of properly carrying and tracking tools on the job. Could a lost tool present a problem? (chapter 14 hand and portable power tools) 5. What are the benefits of safeguarding? Discuss a real-life incident, or submit a summation of an incident you read about where a safeguard was instrumental in averting an incident. (chapter 13 machine safeguarding) MKT 265 Final Project I Guidelines and Rubric Overview The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and mobile platforms have given rise to the voice of customers, and marketers have had to adapt. For your final project, you will select a brand from a provided list and analyze its current digital marketing strategy. Using this written analysis (Final Project I), you will then develop a digital marketing plan (Final Project II). This plan will show where the brand’s strengths and weaknesses are within its digital marketing presence. Referencing your findings, you will develop recommendations for how the brand can improve its digital marketing strategies and ensure it is using these platforms effectively. This process is vital in the marketing field, as it is through constant review and analysis that marketers are able to make informed decisions regarding strategies. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two and Three. The final product will be submitted in Module Five. In this assignment, you will demonstrate your mastery of the following course outcomes:  Determine the appropriate digital marketing platforms for supporting effective marketing strategies  Determine the role of market research in developing strategic digital marketing plans  Analyze digital marketing campaigns for determining their role in effective marketing communications  Develop digital mar ...

1. National Safety Council (2009). Supervisors' safety manual
(10th ed.). Itasca, IL: National Safety Council Publishers.
Answer each questions with 200 words minimum each question.
1. Discuss at least five of the barriers and challenges to
employee involvement in safety efforts. If applicable, do you
note any of these in your place of employment? (chapter 5
employee involvement )
2. Discuss the guidelines for safe materials handling. (chapter
10 ergonomics)
3. Discuss the concept of employee involvement in the selection
of Personal Protective Equipment (PPE)? Do you believe it is
beneficial? (chapter 9 PPE)
4. Discuss the concept of properly carrying and tracking tools
on the job. Could a lost tool present a problem? (chapter 14
hand and portable power tools)
5. What are the benefits of safeguarding? Discuss a real-life
incident, or submit a summation of an incident you read about
where a safeguard was instrumental in averting an incident.
(chapter 13 machine safeguarding)
MKT 265 Final Project I Guidelines and Rubric
Overview
The digital marketing landscape is constantly changing, and
companies must be nimble and able to develop, evaluate, and
change their digital marketing

2. strategies in a short amount of time. Traditional marketing
allowed marketers to create brand messaging and control how it
was shared with an audience. But
now more than ever, control over what is said about a brand or
product has been put into the hands of consumers. The internet,
social media, and mobile
platforms have given rise to the voice of customers, and
marketers have had to adapt.
For your final project, you will select a brand from a provided
list and analyze its current digital marketing strategy. Using this
written analysis (Final Project I),
you will then develop a digital marketing plan (Final Project
II). This plan will show where the brand’s strengths and
weaknesses are within its digital marketing
presence. Referencing your findings, you will develop
recommendations for how the brand can improve its digital
marketing strategies and ensure it is using
these platforms effectively. This process is vital in the
marketing field, as it is through constant review and analysis
that marketers are able to make informed
decisions regarding strategies.
The project is divided into two milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Two and Three. The final product will be submitted in Module
Five.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
supporting effective marketing strategies

3. t research in developing strategic
digital marketing plans
role in effective marketing communications
organizations’ larger marketing strategies
addressing possible legal and ethical implications in digital
marketing
Prompt
For your written analysis, you will select a brand and conduct
an analysis of the brand’s digital marketing strategies. Using
your analysis, you will suggest
improvements and develop the framework for a new digital
marketing campaign that communicates the brand’s message.
Select one of the following brands to analyze:
Talks
Ken
Highlight

5. -Davidson
Specifically, the following critical elements must be addressed:
I. The Brand’s Use of Digital Marketing: In this section, you
will examine the current marketing strategies used by the brand
you selected.
A. Describe the strategy the brand is using to position itself in
digital media (social, mobile, and online). Support your
description with examples.
B. Describe how the brand’s digital media strategy relates to its
overall marketing campaign seen in print, television, and online.
Support your
description with examples.
C. Examine whether the digital marketing activity aligns with
the organization’s overall brand. Support your response with
examples.
II. Social Media Platforms: In this section, you will examine the
social media platforms used by the brand you selected. You will
discuss how these
platforms are used to support the brand’s digital marketing
strategy.
A. Identify the social media platforms the brand uses and
explain how they align to the brand’s target market.
B. Describe how the brand uses each social media platform.
Consider what the brand’s social media posts consist of or look
like.
C. Describe how the brand must modify posts in order to

6. accommodate the differing functionalities of social media
platforms. In other words, how
does a brand need to change a post between various social
media platforms in order to communicate the same message?
III. Evaluating Digital Marketing Campaigns: Before
recommending changes to a brand’s digital presence, you should
review and analyze its current state.
This will help inform changes and improvements in the new
media campaign.
A. Strengths
1. Determine which digital platforms would be most effective
for the brand to use. Consider the overall brand, messaging
strategy, and
other marketing activities. Be sure to cite examples.
2. Describe what the brand is doing well on digital media.
Support your response with examples.
B. Weaknesses
1. Identify a platform that the brand is currently using for
marketing and could be improved or utilized more effectively.
Support your
response with examples.
2. Determine what the brand could improve on regarding its
digital activity. Support your response with examples.
3. Describe how the brand could use research to better focus its
digital activity.
4. Identify current legal and ethical concerns about the brand’s

7. current digital marketing strategy. Support your response with
examples.
IV. Creating Digital Marketing Campaigns: Using your analysis
of the brand’s current digital media presence, develop the
framework for a new digital
campaign.
A. Describe the types of research that could inform a social
media, online, and mobile campaign.
B. Create a messaging strategy for the overall campaign,
including examples to demonstrate content and tone.
C. Referring to the digital platforms you determined to be most
effective for the brand to use, describe the overall media
campaign, including
campaign goals.
D. Describe ethical and legal concerns that will need to be
addressed.
Milestones
Milestone One: The Brand’s Use of Digital Marketing
In Module Two, you will submit critical element I of Final
Project I. This milestone will be graded with the Milestone One
Rubric.
Milestone Two: Social Media Platforms and Evaluating Digital
Marketing Campaigns
In Module Three, you will submit critical elements II and III of
Final Project I. This milestone will be graded with the
Milestone Two Rubric.
Final Project I Submission: Written Analysis
In Module Five, you will submit the final version of Final

8. Project I. It should be a complete, polished artifact containing
all of the critical elements of the final
product. It should reflect the incorporation of feedback gained
throughout the course. This submission will be graded with the
Assessment I Rubric.
Ken
Highlight
Deliverables
Milestone Deliverable Module Due Grading
One The Brand’s Use of Digital Marketing Two Graded
separately; Milestone One Rubric
Two Social Media Platforms and Evaluating
Digital Marketing Campaigns
Three Graded separately; Milestone Two Rubric
Final Submission: Written Analysis Five Graded separately;
Final Project I Rubric
Final Project I Rubric
Guidelines for Submission: Your written analysis should be a 4-
to 5-page Microsoft Word document, double spaced, with 12-pt.
Times New Roman font, one-
inch margins, and APA formatting.

9. Instructor Feedback: This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade
Center. For more information,
review these instructions.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
The Brand’s Use of
Digital Marketing:
Digital Media
Meets “Proficient” criteria, and
description is exceptionally
clear and contextualized
Describes the strategy the
brand is using to position itself
in digital media, supporting
description with examples
Describes the strategy the
brand is using to position itself
in digital media, but description
is cursory or, examples are
inaccurate or nonexistent
Does not describe the strategy
the brand is using to position
itself in digital media
4.2

10. The Brand’s Use of
Digital Marketing:
Overall Marketing
Campaign
Meets “Proficient” criteria, and
description offers a nuanced
insight into how digital media
strategies relate to overall
marketing campaigns
Describes how the brand’s
digital media strategy relates to
its overall marketing campaign,
supporting description with
examples
Describes how the brand’s
digital media strategy relates to
its overall marketing campaign,
but description is cursory, or
examples are inaccurate or
nonexistent
Does not describe how the
brand’s digital media strategy
relates to its overall marketing
campaign
4.2
The Brand’s Use of
Digital Marketing:

11. Overall Brand
Meets “Proficient” criteria, and
use of examples demonstrates
sophisticated insight into the
organization’s overall brand
Examines whether the digital
marketing activity aligns with
the organization’s overall
brand, supporting examination
with examples
Examines whether the digital
marketing activity aligns with
the organization’s overall
brand, but response is cursory,
or examples are inaccurate or
nonexistent
Does not examine whether the
digital marketing activity aligns
with the organization’s overall
brand
5
http://snhu-
media.snhu.edu/files/production_documentation/formatting/rubr
ic_feedback_instructions_student.pdf
Social Media
Platforms: Social

12. Media Platforms
Meets “Proficient” criteria, and
explanation demonstrates an
insightful awareness of how
brands use social media to
target specific markets
Identifies the social media
platforms the brand uses and
explains how they align to the
brand’s target market
Identifies social media
platforms, but not all are used
by the company
Does not identify any social
media platforms
6.3
Social Media
Platforms: Social
Media
Meets “Proficient” criteria and
demonstrates in-depth
knowledge of the nuances of
social media platforms
Describes how the brand uses
each social media platform

13. Describes how the brand uses
some social media platforms,
or description is cursory or
contains inaccuracies
Does not describe how the brand
uses social media platforms
6.3
Social Media
Platforms: Modify
Meets “Proficient” criteria, and
description offers keen insight
into how the specifications of
social media platforms impact
messaging
Describes how the brand must
modify posts in order to
accommodate the differing
functionalities of social media
platforms
Describes how the brand must
modify posts in order to
accommodate the differing
functionalities of social media
platforms, but description is
cursory or inaccurate
Does not describe how the brand
must modify posts in order to

14. accommodate the differing
functionalities of social media
platforms
4.2
Evaluating Digital
Marketing
Campaigns: Platforms
Meets “Proficient” criteria and
cites specific, relevant
examples to establish which
platforms are the most
effective for the specific brand
to use
Determines which digital
platforms are most effective
for the brand to use, citing
examples
Determines which digital
platforms are most effective
for the brand to use, but
response is cursory, or
examples are inappropriate or
nonexistent
Does not determine which digital
platforms are most effective for
the brand to use
6.3

15. Evaluating Digital
Marketing
Campaigns: Doing
Well
Meets “Proficient” criteria, and
description is exceptionally
clear and contextualized
Describes what the brand is
doing well on digital media,
supporting response with
examples
Describes what the brand is
doing well on digital media, but
description is cursory, or
examples are inappropriate or
nonexistent
Does not describe what the brand
is doing well on digital media
4.2
Evaluating Digital
Marketing
Campaigns: Improved
Meets “Proficient” criteria, and
use of examples demonstrates

16. an in depth knowledge of how
platforms can be fully utilized
for marketing purposes
Identifies a platform the brand
is currently using for marketing
that could be improved or
utilized more effectively,
supporting response with
examples
Identifies a platform the
company is using that could be
improved or utilized more
effectively but response is
cursory or examples are
inappropriate or nonexistent
Does not identify which social
media platforms the company is
using that could be improved
6.3
Evaluating Digital
Marketing
Campaigns: Digital
Activity
Meets “Proficient” criteria and
draws insightful conclusions on
how the brand could improve
its digital activity

17. Determines what the brand
could improve on regarding its
digital activity, supporting
response with examples
Determines what the brand
could improve on regarding its
digital activity, but response is
cursory, or examples are
inappropriate or nonexistent
Does not determine what the
brand can improve on regarding
its digital activity
4.2
Evaluating Digital
Marketing
Campaigns: Research
Meets “Proficient” criteria and
offers nuanced insight into how
research can inform a brand’s
digital activity
Describes how the brand could
use research to better focus its
digital activity
Describes how the brand could

18. use research better, but does
not connect it to digital activity,
or submission contains issues
of clarity
Does not describe how the brand
could use research to better
focus its digital activity
8.4
Evaluating Digital
Marketing
Campaigns: Current
Legal and Ethical
Concerns
Meets “Proficient” criteria and
demonstrates a complex grasp
of the legal and ethical
considerations associated with
digital marketing strategies
Identifies current legal and
ethical concerns about the
brand’s current digital
marketing strategy, supporting
response with examples
Identifies legal and ethical
concerns about the brand, but
response is cursory or lacks
connections to the brand’s

19. current digital marketing
strategy, or examples are
inappropriate or nonexistent
Does not identify current legal
and ethical concerns about the
brand’s current digital marketing
strategy
8.4
Creating Digital
Marketing
Campaigns: Inform
Meets “Proficient” criteria, and
description demonstrates a
nuanced understanding of the
relationship between research
and digital marketing
campaigns
Describes the types of research
that could inform a social
media, online, and mobile
campaign
Describes the types of research
that could inform a social
media, online, and mobile
campaign, but descriptions are
cursory or inaccurate
Does not describe the types of

20. research that could inform a
social media, online, and mobile
campaign
8.4
Creating Digital
Marketing
Campaigns:
Messaging Strategy
Meets “Proficient” criteria, and
examples provided create a
plausible, comprehensive
messaging strategy
Creates a messaging strategy
for the overall campaign and
includes examples to
demonstrate content and tone
Creates a messaging strategy
for the overall campaign, but
strategy is illogical or does not
include examples that
demonstrate content and tone
Does not create a messaging
strategy
5
Creating Digital
Marketing

21. Campaigns: Overall
Media Campaign
Meets “Proficient” criteria, and
the connection between digital
platforms and campaign goals
demonstrates insight into
effective media campaigns
Describes the overall media
campaign, including campaign
goals, based on the digital
platforms determined to be
most effective
Describes the overall media
campaign, but description is
cursory or lacks connections to
campaign goals or determined
digital platforms
Does not describe the overall
media campaign
5
Creating Digital
Marketing
Campaigns: Ethical
and Legal Concerns
Meets “Proficient” criteria and

22. demonstrates an astute ability
to recognize where issues of
legality and ethics will need to
be addressed
Describes the ethical and legal
concerns that will need to be
addressed
Describes the ethical and legal
concerns that will need to be
addressed, but description is
cursory or inaccurate
Does not describe the ethical and
legal concerns that will need to
be addressed
8.4
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-to-
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,

23. spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5.2
Total 100%