GRDS Conferences

1. HIGHER EDUCATION OF UKHIGHER EDUCATION OF UK
PROGRAMMES IN ASIANPROGRAMMES IN ASIAN
MARKETMARKET
- A STUDNETS PERSPECTIVE- A STUDNETS PERSPECTIVE
MARIA JOSEPHINE W
PARAMESWARAN S

2. INTRODUCTIONINTRODUCTION
•Asia holding 60% of population in the world becomes a targeted customers forAsia holding 60% of population in the world becomes a targeted customers for
other continent to enter into education industry.other continent to enter into education industry.
•The major constraints in Asia is lack of quality education, finance, IT, etc.,The major constraints in Asia is lack of quality education, finance, IT, etc.,
•Asian market and students had always been the hub of choice among theAsian market and students had always been the hub of choice among the
overseas education community.overseas education community.
• Transnational borderless education allows students to take advantage ofTransnational borderless education allows students to take advantage of
international degree programsinternational degree programs

3. Background of the studyBackground of the study
The UKThe UK
◦ Overtook Australia in 2009 to become second in the world forOvertook Australia in 2009 to become second in the world for
international students.international students.
◦ REASONS for choosing the UK programme in AsiaREASONS for choosing the UK programme in Asia
◦ Reputation and content of the moduleReputation and content of the module
◦ Cultural climate and cultural shockCultural climate and cultural shock
◦ Food, accommodation, racial problems, adaption to theFood, accommodation, racial problems, adaption to the
environment.environment.

4. RISE OF ASIARISE OF ASIA
•World’s first university in Asia – Nalanda University, IndiaWorld’s first university in Asia – Nalanda University, India
•Higher education has shifted itself form service industry to businessHigher education has shifted itself form service industry to business
sector.sector.
•Indians and Chinese dominated the list of students pursuing theirIndians and Chinese dominated the list of students pursuing their
higher education abroad.higher education abroad.
•Due to liberal policies and framework, Asia become the hub of choice toDue to liberal policies and framework, Asia become the hub of choice to
pursue their higher education with the similar UK and US programmespursue their higher education with the similar UK and US programmes
at low cost.at low cost.

5. OBJECTIVEOBJECTIVE
•To identify the indicators as well as to develop and validate the newTo identify the indicators as well as to develop and validate the new
instrument pertaining to the students perspective on Higher Educationinstrument pertaining to the students perspective on Higher Education
of UK programmes in Asian Market.of UK programmes in Asian Market.
•The study also attempts to assess the perceptions of the studentsThe study also attempts to assess the perceptions of the students
towards UK programmes in Asiatowards UK programmes in Asia

6. DATA COLLECTIONDATA COLLECTION
•Data collected from Level 2 and Level 3 students from university collegeData collected from Level 2 and Level 3 students from university college
in Malaysia which offers UK programmes.in Malaysia which offers UK programmes.
•Area of study – MalaysiaArea of study – Malaysia
•Samples – 408 questionnaires and with a response rate of 81.6%.Samples – 408 questionnaires and with a response rate of 81.6%.
•Questionnaire was categorized into 5 Constructs and 26 variables onQuestionnaire was categorized into 5 Constructs and 26 variables on
Likert scaleLikert scale

7. ANALYTICAL FINDINGSANALYTICAL FINDINGS
•62.5% male and 37.5% female students.62.5% male and 37.5% female students.
•92% samples are pursuing their Bachelor’s degree under the UK92% samples are pursuing their Bachelor’s degree under the UK
programme.programme.
•Majority of the students pursue accounting and engineering courses.Majority of the students pursue accounting and engineering courses.
•54.4% are final year students.54.4% are final year students.
•47.5% are Africans, 30.4% are Chinese47.5% are Africans, 30.4% are Chinese
•African students have a higher score on the perception factors followedAfrican students have a higher score on the perception factors followed
by Chinese, Malaysians and other racesby Chinese, Malaysians and other races

8. Contd…Contd…
•Significant difference between the mean scores based on theSignificant difference between the mean scores based on the
preference factors and the courses taken by the students.preference factors and the courses taken by the students.
•No significant difference between the mean score of preference factorsNo significant difference between the mean score of preference factors
and the level of study.and the level of study.
•No difference between the preference factors and the gender of theNo difference between the preference factors and the gender of the
students.students.

9. GENERAL FINDINGSGENERAL FINDINGS
COST FACTORCOST FACTOR
◦ Low cost at high standards, immigration at a reasonable cost,Low cost at high standards, immigration at a reasonable cost,
travelling cost is quite expensive.travelling cost is quite expensive.
MODULE CONTENTMODULE CONTENT
◦ Syllabus are mapped with the professional bodies such as ACCA, etc.,Syllabus are mapped with the professional bodies such as ACCA, etc.,
more practical oriented courses, short term certificate coursesmore practical oriented courses, short term certificate courses
during their period of study.during their period of study.
TEACHING AND LEARNINGTEACHING AND LEARNING
◦ High professionalism in teaching learning process, effectiveHigh professionalism in teaching learning process, effective
mentoring system, dissatisfied with students staff ratio.mentoring system, dissatisfied with students staff ratio.

10. Contd..Contd..
INSTITUTION AND INFRASTRUCTUREINSTITUTION AND INFRASTRUCTURE
◦ Infrastructure needs improvement, good library resources, neutralInfrastructure needs improvement, good library resources, neutral
option over the authors of the text books.option over the authors of the text books.
TRAININGTRAINING
◦ High opportunities in doing part time jobs to meet their needs,High opportunities in doing part time jobs to meet their needs,
appropriate training and placement opportunities are provided,appropriate training and placement opportunities are provided,
adequate training given for IELTS, TOFEL programmes and needsadequate training given for IELTS, TOFEL programmes and needs
improvement in allowing students for extra curricular activities.improvement in allowing students for extra curricular activities.

11. CONCLUSIONCONCLUSION
•Much of the previous studies has focused on the effectiveness of teachingMuch of the previous studies has focused on the effectiveness of teaching
learning process in transnational higher education. But failed to focus on thelearning process in transnational higher education. But failed to focus on the
perspective factors and the satisfaction of the students who pursueperspective factors and the satisfaction of the students who pursue
International programmes.International programmes.
•This study is to shed its light on the students perception towards the UKThis study is to shed its light on the students perception towards the UK
programmes in Asian market as well as to discover the extent to whichprogrammes in Asian market as well as to discover the extent to which
students are satisfied with their learning process of these programmes in theirstudents are satisfied with their learning process of these programmes in their
Institution.Institution.
•This study might be useful for the policy makers and decision makers in HigherThis study might be useful for the policy makers and decision makers in Higher
Education Institutions as well as the UK universities offering the UKEducation Institutions as well as the UK universities offering the UK
programmes.programmes.

12. THANKS FOR YOUR
PATIENCE