Alan tait presentation for abed conference brazil september 2012 final version

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  • The UK ’s largest University, teaching 35% of all part-time undergraduate students in the UK each year. Over 264,000 students registered with us. The OU currently makes over 44,000 academic awards annually. Since it began in 1969, the OU has taught more than 1.7 million students. We offer 397 undergraduate modules, 54 CPD courses and 156 post-grad courses and 40 overseas versions.
  • TESSA (Teacher Education in Sub Saharan Africa) A bank of African authored educational resources supporting classroom based teacher learning Working in partnership with Teacher Education Institutions to improve pre and in service training for teachers across sub Saharan Africa Since 2005, 400, 000+ student teachers engaging with materials –trained through partner institutions HEAT (Health Education and Training) project modelled on TESSA initiative an accelerated, scalable and sustainable training programme for frontline healthcare workers 1,000 students currently on pilot working in rural areas Longer term: 250,000 health workers by 2016 The future: currently in discussion with 9 sub Saharan countries Global potential – interest received from India, Pakistan, Afghanistan and South America The Open University English in Action (EiA) programme – points to make in Bangladesh/India Teacher Professional Development – need to be clear about evidence that underpins our actions. Scale/investment/evidence of impact Developed approaches need to fit with the context of local schools – curriculum, school-infrastructure and materials, language skills and uses Consider the role of high quality materials and use of appropriate technologies ie teachers ’ mobile phones, to support teachers in introducing change For students to take responsibility for their learning we must create opportunities for teachers to do the same, through their professional development
  • Key facts:   The OU has had a partnership with the BBC for over 40 years The OU co-produces up to 25 TV and radio series a year with the BBC, recent examples OU branded programmes achieve between 100 million to 300 million viewing events in a year Working with BBC internationally - in excess of 1bn viewing or listening events where someone sat down and watched or listened to an OU programme last year. Each year around half a million UK viewers follow links to The OU to get more information on the topics covered in the programmes YouTube  http://www.youtube.com/ou The OU has a strategic partnership with YouTube A number of dedicated OU channels on YouTube. OU View contains bite-sized extracts from a wide range of courses, plus videos of research, experiments and OU student life in general  
  • BBC We co-produce around 25 TV and Radio programmes a year with the BBC. These programmes form the start of a learning journey with the OU. BBC continues to support us in providing access to people where it really matters – in their homes. Key facts:   The OU has had a partnership with the BBC for over 40 years The OU co-produces up to 25 TV and radio series a year with the BBC, recent examples; Stargazing Live, Protecting our Children, Bang Goes the Theory, Symphony and Frozen Planet narrated by Sir David Attenborough OU branded programmes achieve between 100 million to 300 million viewing events in a year Working with BBC internationally - in excess of 1bn viewing or listening events where someone sat down and watched or listened to an OU programme last year. All OU programmes invite viewers to learn more about the programme subject area, via a call to action Each year around half a million UK viewers follow links to The OU to get more information on the topics covered in the programmes OU programmes on the BBC have recently won awards from BAFTA, Learning on Screen, The Royal Statistical Society, The Royal Television Society, Japan Prize and International Digital Emmys
  • Permanent reach (in users’ time) Three years ago we were invited to join iTunesU We wanted to find new ways to reach new audiences Key facts: Over 50million downloads Over 5.8 million visitors downloaded files Currently averaging over 475,000 downloads a week 84.6% of tracks have pdf transcripts as an alternative download format (OU is committed to ensuring accessibility) 90 % of visitors from outside the UK 1 in 28 downloaders go on to visit the OU website At launch in January 2012 there were 51 OU courses on the Apple all-new iTunes U app OU nearly always featured by Apple in top 10, and often top five most popular
  • Alan tait presentation for abed conference brazil september 2012 final version

    1. 1. Postgraduate Educationat a Distance: Imperativesand ChallengesAlan TaitProfessor of Distance Education and DevelopmentPro Vice-Chancellor, The Open University
    2. 2. Contents• Introduction to The Open University UK• Postgraduate advanced study at a distance• Student Success: what does it look like?• Quality: for whom?• Implications for Brazil? 2
    3. 3. Our mission People Places Methods Ideas 3
    4. 4. Operating at scale• The UK’s largest university, teaching 35% of all part-time undergraduate students in the UK each year• Over 296,000 students registered with us last year, 36% online• We offer 156 postgraduate and 397 undergraduate courses, and we have 15 curriculum partnerships established in 23 countries• The OU currently makes over 44,000 academic awards annually• There are 6,500 associate lectures who hold 13,700 teaching appointments• 163,000 active users of our Moodle based Virtual Learning Environment 4
    5. 5. Operating at scale 16,400 8,800 4,500 3,200 167,600 8,600 5,100Student headcount, 20010/11 5
    6. 6. Our students• The average age of our new undergraduate students is just 31• Over 71% of our students work full or part-time during their studies• 11% of our students are from ethnic minorities• 13,538 of our students declare a disability• 45% have 1 ‘A’ level or lower at entry• Three out of four FTSE 100 companies have sponsored staff on OU courses 6
    7. 7. We are diverse New UK 1999/00 2004/05 2009/10 undergraduates Below standard 38.8% 34.3% 51.0% HE entry Standard HE entry 19.1% 19.7% 8.1% HE qualification 33.5% 33.4% 30.9% Unknown 8.6% 12.7% 10.0% 7
    8. 8. Our student supportAnnually•1.2 million telephone calls•665,000 emails•932,500 student assignments•96,000 examinations•96,000 end-of-course assessments 8
    9. 9. Our research• Ranked in top third of UK HEIs – 1,200 research students – 400 at Affiliated Research Centres• Major international strengths in Computing, Design, Earth & Environmental Sciences, English• Open Research Online - 19,000 research publications freely available - 1.9 million visits• Major research institutes – Knowledge Media Institute and Institute of Educational Technology 9
    10. 10. Quality assured• The OU remains in the top three in the UK for student satisfaction in the latest National Student Survey• The 2011 Institutional Audit by the Quality Assurance Agency confirmed the academic standards of our awards, and of the learning opportunities available to students, identifying a number of significant areas of good practice• Over 200 Open University validated higher education programmes delivered by 28 approved institutions worldwide• 320 students studying research degrees in 25 affiliated research centres worldwide 10
    11. 11. We are global Strategic Direct teaching to partnerships with transnational providers in key students globally national markets Current PositionCurrent Position •7,400 students in Europe•Several partnerships in •700 students outsidecountries with limited scale EuropeAmbition Ambition•To form several •To develop and market acollaborative teaching first-of-its-kind, high qualitypartnerships that provide and globally available,the OU with promising distance education offeringpositions in large markets License module Current Position •Over 500,00 students in China content to training •Several longstanding agreements with and higher education international HE institutions institutions Ambition worldwide •Invest in future opportunities 11
    12. 12. We tackle global challenges TESSA Teacher Education HEAT in Sub Saharan Africa Health Education and Training English in Action Radically transforming Building capacity of frontline Technology enhanced the quality of teaching healthcare workers teacher education (430,000+ student teachers) (250,000 health workers by 2016) (15 million learners by 2017) 12
    13. 13. Multi-channel
    14. 14. • 100 million views of OU programmes in the UK annually• More than 1billion viewing or listening events internationally each year• Typically 1 million UK viewers respond to the OU call to action after watching a programme• 44% of the adult viewing population watched at least one episode of Frozen Planet in the series 14
    15. 15. iTunes UKey facts:• Over 50 million downloads• Over 5.8 million visitors downloaded files• Currently averaging over 470,000 downloads a week• 90 % of visitors from outside the UK• 1 in 28 downloaders go on to visit the OU website• At launch in January 2012 there were 51 OU courses on the Apple all-new iTunes U app 15
    16. 16. • 21 million visits since its launch in 2006• OpenLearn averages 400,000 unique visitors a month• 7,000 hours of learning materials taken from our undergraduate and postgraduate modules• 595 active study units, plus educational interactives, topical videos, academic blogs, access to OU podcasts and free printed materials• In a world first, The OU launched a fact of the day iGoogle Gadget that links to OpenLearn via their iGoogle homepage 16
    17. 17. OU Module completions by level30 and 60 credit modules only Level 1 +71% Level 2 +3% Level 3 +9% 17
    18. 18. Undergraduate modulepass rates 2010/11Percentagepass rate OU Level Source: IET Student Statistics 18
    19. 19. Postgraduate Education: Taughtand Research Based Degrees• Open University and the UK• Taught postgraduate students, UK = 484,000 (314,000 UK only)• Doctoral students, UK = 103,000 (60,000 UK only)• Total postgraduate students, UK – 587,000 (374,000 UK only)• UK population 62m, so 1:105 population ratio• Brazil population 203m, so 1.93m postgraduate students at same rate 19
    20. 20. What has been achieved at TheOpen University UK?• MBA – 3102 current students• Triple accredited: EQUIS; AACSB; AMBA• Masters in Education – 1911 students• Masters in International Development – 651 students 20
    21. 21. Doctoral level• 1200 PhD students• 600 full-time and 600 part-time• ‘Taught doctoral students’• Doctorate in Education (EdD) 181 21
    22. 22. Open University Review of TaughtPostgraduate Programmes• Professional and vocational focus• Exciting pedagogy• Found content: appropriate for post-graduate• Tutor and peer support on-line• Minimum size of programme: market led provision• Brand relaunch 22
    23. 23. Postgraduate Education ata DistanceWhat are the challenges?• To add capacity for Advanced Higher Education• At scale• With vision for inclusion and social justice• What can be done?• What should be done? 23
    24. 24. The Challenges• Quality of student experience?• Extent to which students achieve their goals?• Market value of qualifications? 24
    25. 25. Quality• Perceived issues• Real issues• Policy outcomes 25
    26. 26. Quality: Perceived Issues• Distance education is not real education• Face to face on a campus is only authentic learning experience• Distance education qualifications are not recognised 26
    27. 27. Postgraduate Education ata Distance• Distance education academics are second rate• Distance universities don’t do research• Distance universities are motivated by money not education 27
    28. 28. Drop Out is Bad• Distance teaching methods are second rate• Distance education as a method cannot support success to the same degree as traditional universities• Distance education students are second rate 28
    29. 29. Apples and Pears 29
    30. 30. Some Answers andthe Real Issues• Distance students are usually part-time• Do not usually come from the most advantaged sections of society• Distance institutions can and should focus on learning and teaching• The notion of ‘student centred’ 30
    31. 31. Student-centred:What does it mean?To make achievement of students’goals focus of organisation 31
    32. 32. Learner Support Frameworkat The Open University• Enquirer support• Pre Course support• Study support : a) Support for assignments b) Mid course support c) Support for examinations d) Career information and advice• Support for progression• Intervention and response• Data to support all stages, with performance targets 32
    33. 33. The vision for thestudent experienceFor students For the University•Coherent, personal and •A reputation for access, qualitytargeted and achievement•Enable students to: •The first choice for students – achieve their study goals •A benchmark for other HEIs – achieve their personal and •Adapting and evolving, the career development goals leadership edge – enhance their contribution •Meeting recruitment, retention to society and completion targets 33
    34. 34. Where do we need to be?• Students achieve their goals• Qualification becomes mode-free• Government policy become mode-free• Recognition of qualifications becomes mode-free 34
    35. 35. Importance of Mission• ‘Open to people, places, methods and ideas’• ‘Playing a unique role in society making Higher Education open to all; promoting social justice through the development of knowledge and skills’• ‘Leading the learning revolution’• ‘Responding to the needs of individuals and employers …. dedicated to supporting our students’ learning success 35
    36. 36. Benefits of Masters Education• Pre-experience preparation for career• Post-experience enhancement for career• Preparation for academic career• Skills and knowledge for society and economy• Benefit to individual 36
    37. 37. Brazil Higher Education• 2007 – 10% of 18-24 year olds in Higher Education• Higher Education available in 30% of Brazil’s cities• 2600 Universities• Drop out at 50% Holzhacker and Prates, 2008 37
    38. 38. More recent developmentsin Brazil‘Between 2007 and 2009, the proportion of 25-64 year olds with atertiary degree had risen by only 1 percentage point to 11%, aslower rate than the OECD average’ OECD Education at a Glance, 2011 38
    39. 39. More recent developmentsin Brazil• Studying in Brazil• Outside Brazil• Ratios per head of population 39
    40. 40. Brazil: Rising Star• If ratios in UK are what is needed in a developed country, Brazil would need to build how many campuses?• Thus the imperative for distance and e-learning• Policy intervention is essential 40
    41. 41. Time to rethink Masters Degrees?• From ‘found content’ to OERs• Importance of intermediate qualifications, e.g. Postgrad Certificate and Diploma• Emergence of ‘soft badging’, e.g. Microsoft and Mozilla• Price, value and return on investment 41
    42. 42. Summary• Postgraduate education will be of value to society, economy and individual• Capacity cannot be met for working adults by traditional methods• Nor can overall capacity be met on campuses• Distance and e-learning can and should be significant contribution• Quality and relevance are key 42
    43. 43. ‘E outra vez conquistaremos aDistância – Do mar ou outra,mas que seja nossa!’ Fernando Pessoa, Prece, 1921 43

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