Social Update this week

1. THE SOCIAL DIGEST
By Gravity Thinking
#51

2. We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Read on for the headlines that matter most.
EDITION #51
THE ONLY SOCIAL TRENDS &
INNOVATIONS ROUND-UP
YOU NEED
2

3. Just ahead of the holiday shopping season, Instagram has announced
three more shopping tools to help businesses capitalise on buyer
intent and interest.
First off, the pla=orm has added a new sec?on to your profile where
you can save tags of products you’re interested in.
Secondly, Instagram is adding a new ‘Shop’ tab to business profiles,
where users can browse all items featured in your shopping-tag
enabled posts.
And finally, Video Shopping Tags: Instagram will now enable businesses
to include a lis?ng of their products featured within a posted video.
https://www.socialmediatoday.com/news/instagram-rolls-out-more-on-platform-shopping-options-for-the-holidays/542385/
ACTION: UTILISE THESE TOOLS TO MAXIMISE YOUR BRAND’S
PRESENCE ON THE PLATFORM WHILST MAXIMISING SALES.
INSTAGRAM ROLLS OUT MORE ON-
PLATFORM SHOPPING OPTIONS

4. Facebook is now officially rolling out its ‘unsend’ feature to Messenger
users. This will enable users to remove any kind of messages they’ve
sent within 10 minutes of sending, enabling you to correct mistakes.
These messages include text, group chats, photos, videos, links and
more.
https://www.socialmediatoday.com/news/facebook-starts-rolling-out-unsend-option-in-messenger/542310/
ACTION: ENSURE YOUR COMMUNITY MANAGEMENT ARE
AWARE, USING THIS ONLY TO CORRECT MISTAKES NOT
ALREADY SEEN BY CUSTOMERS.
FACEBOOK STARTS ROLLING OUT ‘UNSEND’
OPTION IN MESSENGER

5. Instagram has finally begun rolling out its “Your Ac?vity” feature, which
includes tools for geSng daily ?me limits and op?ons to temporarily
mute push no?fica?ons. This can be found inside the hamburger icon
on the upper right corner of your profile page, under “Your Ac?vity”.
https://www.theverge.com/2018/11/14/18095734/instagram-your-activity-dashboard-time-spent
ACTION: WITH THIS FEATURE LIKELY TO RESULT IN LESS TIME
SPENT ON THE APP, CONSIDER HOW YOU CAN OPTIMISE YOUR
BRAND’S CONTENT TO STAY AT THE TOP OF YOUR AUDIENCE’S
FEED.
INSTAGRAM STARTS ROLLING OUT
DASHBOARD THAT SHOWS HOW MUCH TIME
YOU SPEND ON IT

6. LinkedIn has revamped its company Pages with updated sharing
op?ons and improved management tools. Firstly, it has now fully
integrated Page pos?ng and management func?onali?es with its
mobile app, where all performance and engagement op?ons are
accessible. The pla=orm is also allowing admins to associate their Page
with hashtags, so that they can listen in and respond to conversa?ons
happening about their brand or relevant topics. And LinkedIn has
added a new ‘Content Sugges?ons’ lis?ng, which surfaces rising topics
and content within your target audience, based on hashtags.
Addi?onally, Page admins can now share documents like PowerPoints
and PDFs, and Pages can now respond to and re-share any posts on
LinkedIn where that Page is men?oned.
https://www.socialmediatoday.com/news/linkedin-unveils-its-new-linkedin-pages-with-updated-sharing-options-and-i/542147/
ACTION: START TO ASSOCIATE YOUR BRAND’S PAGE WITH THE
RELEVANT HASHTAGS AND KEEP TABS ON CONVERSATIONS TO
STAY ON TOP OF THE LATEST NEWS AND TAP INTO THOSE
RELEVANT.
LINKEDIN UNVEILS ITS NEW LINKEDIN PAGES

7. Snapchat is rolling out what it calls “friendship profiles”, capturing all
the shared media you’ve exchanged with friends and groups in a single
place, which will only be visible to you and your friend. Addi?onally,
the pla=orm will begin selling Bitmoji merchandise featuring
personalised avatars, as well as a “comic strip” featuring you and your
friends as Bitmojis in a cartoon appearing in the Discover feed.
https://www.theverge.com/2018/11/13/18088772/snapchat-friendship-profiles-bitmoji-merchandise-comics
ACTION: WATCH OUT FOR ANY BRAND OPPORTUNITIES WHICH
MAY EMERGE FROM THIS NEW UPDATE.
YOUR SNAPCHAT PROFILES NOW HAVE
THEIR OWN PROFILES - AND MERCHANDISE

8. Pinterest has added a new, single Pin stream within the ‘Following’ tab
to make it easier to focus on each item. This immersive single Pin
format makes it easier to scan from idea to idea; one tap on a Pin in
the following tab takes you directly to the website for more
informa?on from the creators, driving traffic to influencers, publishers
and brands. Addi?onally, if users want the latest Pins from boards or
profiles they follow, they can check the ‘Following’ tab, including a mix
of Pins from profiles they follow plus recommenda?ons based on
ac?vity.
https://www.socialmediatoday.com/news/pinterest-launches-instagram-style-single-pin-feed-in-following-tab/542024/
ACTION: CONSIDER TESTING OUT THESE NEW OPTIONS TO
INCREASE YOUR BRAND’S ENGAGEMENT AND REFERRAL
TRAFFIC.
PINTEREST LAUNCHES INSTAGRAM-STYLE
SINGLE PIN FEED IN ‘FOLLOWING’ TAB

9. @Copyright Gravity Thinking
www.gravitythinking.com
Emerson Studios,
4-8 Emerson Street,
London. SE1 9DU
0203 141 7700
WE ARE AN AWARD-WINNING, INDEPENDENT CREATIVE AGENCY WITH
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We create ideas that are designed for where audiences are: social. This means that we take a social-up rather
than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned Twitter
complaints into gin chat and made the school run into a Facebook mini-series.