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E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more