The presentation discusses Sharekhan, an Indian brokerage firm. It defines shares and services, noting shares represent ownership units and services involve selling or buying. The presentation covers consumer needs like low investment, high returns, and reputable companies. It examines Sharekhan's 7 P's of marketing - their products, prices, promotion strategies, distribution channels, employees, physical locations, and processes. It addresses operational and quality issues like efficiency, dependability, flexibility, and user-friendliness. In conclusion, the presentation positions Sharekhan as the second largest brokerage firm in India due to its competitive charges, online/software trading, bank partnerships, and lack of trading volume requirements.

1. PRESENTATION ON SHARES
(SHAREKHAN)
BY
R PAVAN KUMAR

2. CONTENT
 DEFINITION
 CONSUMER NEEDS AND EXPECTATIONS
 7 P’S
 OPERATIONAL ISSUES
 POSITIONING OF THE FIRM

3. DEFINITION
Share
 single unit of ownership in organization
Service
 When one party offers to another for sell or buy.
 It can be mixture of service and physical product.

4. CONSUMERS NEEDS AND EXPECTATIONS
 Low investment
 High returns
 Growth
 Reputed company
 Updates

5. 7 P’S
Product
 Online service
 Offline service
They provide two accounts
 Classic type
 Trade tiger

6. Price
 Depends up on the trade account
 Brokerage
Promotion
 Advertising
 Direct marketing
 Online promotion
 Social networking

7. Place ( channels , coverage)
 Internet
 Telemarketing
 Retail share shops
 Franchise owners
People
 Employees
 Research team
 customers

8. Physical evidence
 Locality of the office
 Interior and infrastructure
Process
Online registration

9. OPERATIONAL ISSUES
 Efficiently
 Dependability
 Quality
 flexibility

10. QUALITY ISSUES
 User friendly
 Attractive
 Informative website

11. POSITIONING OF THE FIRM
Its stands in second position
Reasons
 Charges
 Trading can be done through website and software.
 Tie up with different banks
 No volume requirement

12. THANK
YOU