What are local business listings and why are they important? Goodzer explains the difference between basic business listings and enhanced content - and why enhanced content is essential to your local business listing.
The presentation discusses Sharekhan, an Indian brokerage firm. It defines shares and services, noting shares represent ownership units and services involve selling or buying. The presentation covers consumer needs like low investment, high returns, and reputable companies. It examines Sharekhan's 7 P's of marketing - their products, prices, promotion strategies, distribution channels, employees, physical locations, and processes. It addresses operational and quality issues like efficiency, dependability, flexibility, and user-friendliness. In conclusion, the presentation positions Sharekhan as the second largest brokerage firm in India due to its competitive charges, online/software trading, bank partnerships, and lack of trading volume requirements.
This document discusses how businesses are evolving from the agrarian age to the industrial age to the information age. It then provides examples of mobile apps that can benefit different types of businesses including property management, car services, retail shops, travel agencies, and more. The document emphasizes that app businesses have advantages over traditional businesses like lower costs, lower investment needs, and global reach. It also notes that app ideas can potentially be patented and sold for millions. Finally, it discusses ways to improve websites and increase search rankings, conversion rates, and action rates through tools like video content, lead capture systems, and virtual assistants.
Mistaken Identity: How to Solve Incorrect Data in Local ListingsSurefire Local
Learn actionable tips from Bryan Rutcofksy, an expert on local listing data from Yext, on:
- Connection between your local listings and customers
- What are the reasons for duplicate listings
- How can listing errors get fixed in 72 hours
- New address, new phone number updating your information once and fix it everywhere
- Control listings in one place
Have any burning questions for our experts? Send them to teamsocial@surefiresocial.com.
This document provides an overview of Website Pros, a leading website design company. It details Website Pros' products and services, including custom website design packages starting at $749, starter websites for $59.95 per month, and additional services like website promotion, hosting, and email marketing. It also outlines the referral process for partners and recommended sales strategies for promoting Website Pros' affordable and easy-to-use website solutions.
The Good, the Bad and the Ugly of eCommerceAd:tech
This was the Breakfast Briefing from Day 2 of ad:tech Sydney 2011 - Working on the service differentiators and value proposition for online retailers.
The presenters were; Tony Palmer, CEO of C4, Sean Boiling, Technical Director eCommerce at Salmat, and Robert Wong, CEO of CCMedia.
An audio podcast of the presentation can be found here - http://is.gd/fibX3g
The document describes Trip Master, a software solution for travel operators and enterprises developed by Logical Beans. It allows travel businesses to manage operations, customers, vendors and bookings online. Key features include automating daily tasks, monitoring business performance, and customizing packages to increase sales and control operations remotely with low costs. It provides more control, security and customer satisfaction than traditional offline or spreadsheet-based systems.
The presentation discusses Sharekhan, an Indian brokerage firm. It defines shares and services, noting shares represent ownership units and services involve selling or buying. The presentation covers consumer needs like low investment, high returns, and reputable companies. It examines Sharekhan's 7 P's of marketing - their products, prices, promotion strategies, distribution channels, employees, physical locations, and processes. It addresses operational and quality issues like efficiency, dependability, flexibility, and user-friendliness. In conclusion, the presentation positions Sharekhan as the second largest brokerage firm in India due to its competitive charges, online/software trading, bank partnerships, and lack of trading volume requirements.
This document discusses how businesses are evolving from the agrarian age to the industrial age to the information age. It then provides examples of mobile apps that can benefit different types of businesses including property management, car services, retail shops, travel agencies, and more. The document emphasizes that app businesses have advantages over traditional businesses like lower costs, lower investment needs, and global reach. It also notes that app ideas can potentially be patented and sold for millions. Finally, it discusses ways to improve websites and increase search rankings, conversion rates, and action rates through tools like video content, lead capture systems, and virtual assistants.
Mistaken Identity: How to Solve Incorrect Data in Local ListingsSurefire Local
Learn actionable tips from Bryan Rutcofksy, an expert on local listing data from Yext, on:
- Connection between your local listings and customers
- What are the reasons for duplicate listings
- How can listing errors get fixed in 72 hours
- New address, new phone number updating your information once and fix it everywhere
- Control listings in one place
Have any burning questions for our experts? Send them to teamsocial@surefiresocial.com.
This document provides an overview of Website Pros, a leading website design company. It details Website Pros' products and services, including custom website design packages starting at $749, starter websites for $59.95 per month, and additional services like website promotion, hosting, and email marketing. It also outlines the referral process for partners and recommended sales strategies for promoting Website Pros' affordable and easy-to-use website solutions.
The Good, the Bad and the Ugly of eCommerceAd:tech
This was the Breakfast Briefing from Day 2 of ad:tech Sydney 2011 - Working on the service differentiators and value proposition for online retailers.
The presenters were; Tony Palmer, CEO of C4, Sean Boiling, Technical Director eCommerce at Salmat, and Robert Wong, CEO of CCMedia.
An audio podcast of the presentation can be found here - http://is.gd/fibX3g
The document describes Trip Master, a software solution for travel operators and enterprises developed by Logical Beans. It allows travel businesses to manage operations, customers, vendors and bookings online. Key features include automating daily tasks, monitoring business performance, and customizing packages to increase sales and control operations remotely with low costs. It provides more control, security and customer satisfaction than traditional offline or spreadsheet-based systems.
Appspire.me is a mobile app marketing company that offers various packages to market and advertise both free and paid apps. They provide a full suite of services including research, optimization, creation, management, and reporting to help apps gain views and downloads in app stores. While their expansive services and expert help may boost app success, their services are also expensive and ongoing spending is required to maintain results.
Smx west 2012 the end of search marketing (as we know it!)Alexandre Pelletier
The document discusses how search marketing is changing as search growth slows and display advertising growth accelerates. It notes that display advertising is becoming more transparent and performance-based like search advertising. Retargeting is highlighted as a powerful use of display advertising for search marketers. The need for cross-channel marketing using all channels like search, social, display and retargeting is emphasized to remain competitive.
Epayment America aims to grow its bank program, expand merchant retention, and innovate new offerings. Objectives include developing cross-sell packages for banks, increasing healthy conversion rates, and replicating successful models. EPA currently has 500 bank accounts and 1200 prospects. The next steps proposed are to purchase CRM and marketing automation software, clean the prospect list, map the buyer's journey, develop nurturing email campaigns, launch landing pages and apps, and continuously measure and optimize efforts. The goal is to leverage technology to establish EPA as a leader in its region through ongoing measurement, content creation, and training.
See the full webinar from our UK experts Kevin Sparks and Stuart Patterson about how to make your product more visible across your digital sales channels.
The video you´ll find on the last slide.
Enjoy the session!
Propertybase is a terrific enterprise CRM solution for Real Estate. In this deck, you'll learn a little about what Propertybase has to offer, how you can manage your business processes from lead to close, and why it could be a great choice for you in your real estate business!
Local Search requires consistent branch level information listed in multiple local listing sites to work effectively.
David Whatley from MiShop.local discusses how brands can use their local distribution network to significantly extend their local search footprint. He also talks about the "NAP Anchor" - where consistent Name Address and Phone Number TOGETHER provide the unique identifier for local search,
MiShop.local have also commissioned their own market research into why people use local search; and have made some interesting discoveries about what people value in a local listing AND how the telephone number can influence whether a customer calls you or not.
MetaSense provides location software and network reach to help businesses manage and distribute local content across directories and apps. Their Xtreme Listings product allows businesses to centrally manage location information, add rich data like photos and descriptions, and export to partners through their network of over 150 million users and 45+ sites. Their new Xtreme Listings+ product enables businesses to add more in-depth local content like menus, staff bios, events and products/services to further engage customers.
Business To Business Marketing Final PaceLinnea Blair
This document discusses key aspects of business-to-business (B2B) marketing. It notes that B2B marketing involves generating leads and sales between businesses through relationship building. The document outlines differences between B2B and business-to-consumer marketing, and emphasizes the importance of personal relationships, segmentation of B2B customers, and developing an understanding of customer needs in complex B2B buying processes. It provides tips for small businesses to leverage relationships and customize offerings to add value for B2B customers.
The document discusses a real-time marketing and loyalty platform (RMLP) that can capture customer data from various sources in real-time, generate customer profiles and scores, and enable personalized engagement across channels. The platform allows companies to increase conversion rates, enhance customer experience and loyalty through features like real-time recommendations, targeted offers, points-based rewards programs, and unified reporting.
How App Helps to Get Close to Audience & Generate LeadsiMenu Cards
This document discusses how business apps can help generate revenue through customer engagement and relationships. It describes how apps can send push notifications, provide business contacts and maps, connect through social media, and offer coupons to build strong customer relationships. Additional features like product pictures, store login, billing info, and discounts can provide more sales opportunities. Apps can also engage customers through easy features when they have small periods of free time. Geo-targeted advertising and data mining customer behavior can further help online businesses. The conclusion advocates that focusing on customer engagement through interesting mobile apps can efficiently increase business revenue over time.
The document promotes Trueman Corporation's website development services, stating that they will create, maintain, and promote customized websites for businesses to help grow their brand, increase sales, and provide 24/7 online availability and support. Key features that will be included are logos, galleries, online booking, maps, chat support, push notifications, and e-commerce capabilities. Customers are advised to contact Trueman Corporation to order a business website starting at Rs. 10,000-15,000.
Local search listings are important for businesses to be found online by consumers looking for local goods and services. The document discusses how local search has grown significantly in recent years, with over 2.6 billion local searches conducted monthly. It outlines the importance of optimizing listings on search engines, directories and local listing sites so businesses appear in the "golden triangle" of results. Having accurate, up-to-date and rich content across many distribution points is key to driving consumer awareness and purchases. The document proposes services to capture, correct, organize and distribute optimized local listings to improve a business's online visibility and findability.
Building Integrated Marketing Reports and Dashboardsdreamforce2006
The document discusses building integrated marketing reports and dashboards. It provides examples of dashboards created by ShareBuilder, Time Warner Cable, and salesforce.com to track key marketing metrics like leads, sales, campaign effectiveness, and customer success. The summaries highlight how dashboards provide insights into what marketing strategies and tactics are working best.
This document provides an introduction to effective internet marketing. It discusses key concepts like marketing, the marketing mix, and why the internet is important for marketing. It also provides guidance on creating an effective website, building an email list, developing sales funnels, driving traffic, and local search engine optimization. Specific tactics covered include developing website content, offering free reports or products, email marketing, and social media marketing. The document concludes with options for questions and a group exercise.
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
The document discusses Marconix, an internet marketing agency. It summarizes their 5 step process to help companies take their business global through a digital strategy. This includes situation analysis, assessing skills and infrastructure, internalization, targeting specific markets, and localization. It also outlines their core 4 process of getting companies found online, convincing potential clients, converting visitors into customers, and helping businesses grow. The document promotes Marconix's services and expertise in developing digital strategies and executing marketing plans to help companies succeed online.
The document presents a marketing proposal for Lynnada Consulting to expand into new markets. It identifies current issues such as being a small business with one employee and no established website. Objectives are to launch a website within 6 months and expand into the college market. Strategies proposed include developing a website, advertising at bridal shows and in newspapers, and using Google advertising. Tracking website traffic and conducting customer satisfaction surveys are recommended to ensure success.
This document provides information about an internet marketing agency. The agency helps clients find success online by utilizing a four step process: 1) Get Found - optimize search engine results to attract potential clients, 2) Convince - influence clients to view the company as the right choice, 3) Convert - turn visitors into qualified leads and clients through conversion optimization, and 4) Grow - strengthen relationships to increase cross-selling opportunities. The agency offers services such as SEO, website development, video production, content marketing, and paid advertising to implement this process for clients.
This document discusses the benefits of an effective professional website for businesses. It outlines 4 major roadblocks businesses face such as ineffective marketing and lack of time. It then discusses how a good website can help overcome these by putting the business in front of its target audience and using digital marketing strategies. The document provides examples of website design benefits like search engine optimization and lead capture. It also gives tips for the future of digital marketing, emphasizing elements like mobile marketing and video.
Getting to What Matters: Driving Conversions Through B2B Content Personaliz...Demandbase
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage:
- Core principles of account-based marketing
- Best practices for onsite and offsite personalization
- Real life tactics from successful companies to drive growth
- Generate more revenue by personalizing for accounts that matter the most.
Appspire.me is a mobile app marketing company that offers various packages to market and advertise both free and paid apps. They provide a full suite of services including research, optimization, creation, management, and reporting to help apps gain views and downloads in app stores. While their expansive services and expert help may boost app success, their services are also expensive and ongoing spending is required to maintain results.
Smx west 2012 the end of search marketing (as we know it!)Alexandre Pelletier
The document discusses how search marketing is changing as search growth slows and display advertising growth accelerates. It notes that display advertising is becoming more transparent and performance-based like search advertising. Retargeting is highlighted as a powerful use of display advertising for search marketers. The need for cross-channel marketing using all channels like search, social, display and retargeting is emphasized to remain competitive.
Epayment America aims to grow its bank program, expand merchant retention, and innovate new offerings. Objectives include developing cross-sell packages for banks, increasing healthy conversion rates, and replicating successful models. EPA currently has 500 bank accounts and 1200 prospects. The next steps proposed are to purchase CRM and marketing automation software, clean the prospect list, map the buyer's journey, develop nurturing email campaigns, launch landing pages and apps, and continuously measure and optimize efforts. The goal is to leverage technology to establish EPA as a leader in its region through ongoing measurement, content creation, and training.
See the full webinar from our UK experts Kevin Sparks and Stuart Patterson about how to make your product more visible across your digital sales channels.
The video you´ll find on the last slide.
Enjoy the session!
Propertybase is a terrific enterprise CRM solution for Real Estate. In this deck, you'll learn a little about what Propertybase has to offer, how you can manage your business processes from lead to close, and why it could be a great choice for you in your real estate business!
Local Search requires consistent branch level information listed in multiple local listing sites to work effectively.
David Whatley from MiShop.local discusses how brands can use their local distribution network to significantly extend their local search footprint. He also talks about the "NAP Anchor" - where consistent Name Address and Phone Number TOGETHER provide the unique identifier for local search,
MiShop.local have also commissioned their own market research into why people use local search; and have made some interesting discoveries about what people value in a local listing AND how the telephone number can influence whether a customer calls you or not.
MetaSense provides location software and network reach to help businesses manage and distribute local content across directories and apps. Their Xtreme Listings product allows businesses to centrally manage location information, add rich data like photos and descriptions, and export to partners through their network of over 150 million users and 45+ sites. Their new Xtreme Listings+ product enables businesses to add more in-depth local content like menus, staff bios, events and products/services to further engage customers.
Business To Business Marketing Final PaceLinnea Blair
This document discusses key aspects of business-to-business (B2B) marketing. It notes that B2B marketing involves generating leads and sales between businesses through relationship building. The document outlines differences between B2B and business-to-consumer marketing, and emphasizes the importance of personal relationships, segmentation of B2B customers, and developing an understanding of customer needs in complex B2B buying processes. It provides tips for small businesses to leverage relationships and customize offerings to add value for B2B customers.
The document discusses a real-time marketing and loyalty platform (RMLP) that can capture customer data from various sources in real-time, generate customer profiles and scores, and enable personalized engagement across channels. The platform allows companies to increase conversion rates, enhance customer experience and loyalty through features like real-time recommendations, targeted offers, points-based rewards programs, and unified reporting.
How App Helps to Get Close to Audience & Generate LeadsiMenu Cards
This document discusses how business apps can help generate revenue through customer engagement and relationships. It describes how apps can send push notifications, provide business contacts and maps, connect through social media, and offer coupons to build strong customer relationships. Additional features like product pictures, store login, billing info, and discounts can provide more sales opportunities. Apps can also engage customers through easy features when they have small periods of free time. Geo-targeted advertising and data mining customer behavior can further help online businesses. The conclusion advocates that focusing on customer engagement through interesting mobile apps can efficiently increase business revenue over time.
The document promotes Trueman Corporation's website development services, stating that they will create, maintain, and promote customized websites for businesses to help grow their brand, increase sales, and provide 24/7 online availability and support. Key features that will be included are logos, galleries, online booking, maps, chat support, push notifications, and e-commerce capabilities. Customers are advised to contact Trueman Corporation to order a business website starting at Rs. 10,000-15,000.
Local search listings are important for businesses to be found online by consumers looking for local goods and services. The document discusses how local search has grown significantly in recent years, with over 2.6 billion local searches conducted monthly. It outlines the importance of optimizing listings on search engines, directories and local listing sites so businesses appear in the "golden triangle" of results. Having accurate, up-to-date and rich content across many distribution points is key to driving consumer awareness and purchases. The document proposes services to capture, correct, organize and distribute optimized local listings to improve a business's online visibility and findability.
Building Integrated Marketing Reports and Dashboardsdreamforce2006
The document discusses building integrated marketing reports and dashboards. It provides examples of dashboards created by ShareBuilder, Time Warner Cable, and salesforce.com to track key marketing metrics like leads, sales, campaign effectiveness, and customer success. The summaries highlight how dashboards provide insights into what marketing strategies and tactics are working best.
This document provides an introduction to effective internet marketing. It discusses key concepts like marketing, the marketing mix, and why the internet is important for marketing. It also provides guidance on creating an effective website, building an email list, developing sales funnels, driving traffic, and local search engine optimization. Specific tactics covered include developing website content, offering free reports or products, email marketing, and social media marketing. The document concludes with options for questions and a group exercise.
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
The document discusses Marconix, an internet marketing agency. It summarizes their 5 step process to help companies take their business global through a digital strategy. This includes situation analysis, assessing skills and infrastructure, internalization, targeting specific markets, and localization. It also outlines their core 4 process of getting companies found online, convincing potential clients, converting visitors into customers, and helping businesses grow. The document promotes Marconix's services and expertise in developing digital strategies and executing marketing plans to help companies succeed online.
The document presents a marketing proposal for Lynnada Consulting to expand into new markets. It identifies current issues such as being a small business with one employee and no established website. Objectives are to launch a website within 6 months and expand into the college market. Strategies proposed include developing a website, advertising at bridal shows and in newspapers, and using Google advertising. Tracking website traffic and conducting customer satisfaction surveys are recommended to ensure success.
This document provides information about an internet marketing agency. The agency helps clients find success online by utilizing a four step process: 1) Get Found - optimize search engine results to attract potential clients, 2) Convince - influence clients to view the company as the right choice, 3) Convert - turn visitors into qualified leads and clients through conversion optimization, and 4) Grow - strengthen relationships to increase cross-selling opportunities. The agency offers services such as SEO, website development, video production, content marketing, and paid advertising to implement this process for clients.
This document discusses the benefits of an effective professional website for businesses. It outlines 4 major roadblocks businesses face such as ineffective marketing and lack of time. It then discusses how a good website can help overcome these by putting the business in front of its target audience and using digital marketing strategies. The document provides examples of website design benefits like search engine optimization and lead capture. It also gives tips for the future of digital marketing, emphasizing elements like mobile marketing and video.
Getting to What Matters: Driving Conversions Through B2B Content Personaliz...Demandbase
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage:
- Core principles of account-based marketing
- Best practices for onsite and offsite personalization
- Real life tactics from successful companies to drive growth
- Generate more revenue by personalizing for accounts that matter the most.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
IBM Impact: Transforming Customer Relationship with MobilityPerficient, Inc.
Impact 2014 presentation on a mobile app that we created for LegalShield for their associates to interact with their prospects and to help them improve the way they do prospecting with their leads on a day to day basis.
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
This document summarizes a presentation by Miche Dwenger on advanced personalization strategies. Some key points:
- Miche Dwenger is the Senior Director of eCommerce Experience at Dick's Sporting Goods, with over 20 years of retail experience.
- Dick's Sporting Goods has over 850 stores and launched ecommerce in 2008, now operating multiple sites with consistent double digit growth. They kicked off personalization efforts in 2013.
- Advanced personalization requires a convergence of online and offline data to create a 360-degree view of customers. Market drivers support using digital strategies to increase revenue across channels.
- Dick's leverages a wide range of customer, product, and contextual data to power
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
2. It’s Not Just Good, It’s...
Board Meeting
7.15.14
Enhanced Business Data:
Presence Management's Missing Link
LSA Webinar - 6.25.15
Reinventing Local Marketing
3. Local business listings are a profile of information
about a local business designed to provide
prospective customers with the knowledge to
make a purchase decision
Defining Local Business Listings
4. Why Customers Need Local
Business Listings
“I know what business I want -
I just need information on logistics
of making my purchase”
Name
Address
Phone Number
Hours
Payments available
“I know what product or service I
need, but I need to find a business
that offers it”
Product Availability
Images / Pictures
Service lists
Detailed Descriptions
Prices
BASIC LISTINGS ENHANCED LISTINGS
5. Why Merchants Need
Enhanced Data
Issues and Challenges:
SMB Website Pervasiveness & Depth
Mobile Site Absence
SEO “Game”
Real Distribution
Omni-channel & message Mgmt. Platform
6. Basic Listings vs. Enhanced Listings
Basic Listings:
Contain the basics – name,
address, phone number, hours,
payments, directions
Are plentiful and readily available
Designed to provide immediate
information during the purchase
process
Enhanced Listings:
Go deeper – describe and present
detailed information on the business’s
product and services
Are increasing in availability and use
Designed to provide a match between
the customer’s exact need and
specifically what a business offers
7. Basic Listings vs. Enhanced Listings:
BASIC LISTINGS ENHANCED LISTINGS
VISUALS
PRICES
AVAILABLE
INVENTORY
RETAIL
8. Basic Listings vs. Enhanced Listings:
BASIC LISTINGS ENHANCED LISTINGS
Service List
Description
Prices if
applicable
SERVICES
9. Improving User Experience
“I had no idea NTB did brake service. This
is great because they are right around the
corner. I’m going to make an appointment
right now”
Customer knows & finds what they want
Customer knows merchant meets a specific need
Customer is ready to buy & converts
10. DRIVES MERCHANT
CONVERSION
Significantly improves users’
ability to make purchase
decisions
REVENUE
PRODUCING
Increased actions,
conversions, and impressions
leads to multiple revenue
opportunities for publishers
EXTENSIBLE TO
MOBILE
Built to easily extend to
mobile and drive mobile
conversions
LOCALLY
FOCUSED
Enhanced data is built for
action by local consumers –
where and when they are
ready to buy
EASY
IMPLEMENTATION
Hosted widgets, cobrands or
Data-feeds allow for simple
implementation and updates
BENEFITS OF ENHANCED LISTINGS:
11. Who Can Benefit from
Enhanced Listings?
Local Search Sites
Mobile Apps
Appointment Booking Services
Travel Sites
Social Sites
Major Search Engines
Product Engines
Data Aggregators
GPS / Smartphones
Any digital business
targeting local
consumers
+ Satisfied Customers
and Engaged Local
Merchants Themselves
12. SEO
Increased
NPS
Time
on site
New Ad
Positions
User
Exp
Relevancy
Increased
NPS
Relevancy
New revenue opportunities
• Myriad ways to increase revenue through additional
impressions, clicks, and leads
Improved conversion quality for advertisers
• Users more knowledgeable, advertisers receive better
quality conversions
Improved user experience
• Gives consumers more path-to-purchase info without
leaving site
12
Benefits of Publishing Enhanced
Listings
13. Ways Enhanced Listings Are Used
Local Product
Search
Local Service
Search
Social
Enhancements
Smartphone
Maps & Search
Appointment
Booking
14. New Ways to Use Enhanced
Listings
Improved Search Results
Use Enhanced Listings data to bring back more relevant results for
keyword searches
Online Advertising
Target ads more precisely using granular, specific services and products
offered to take advantage of long-tail keywords
B2B Marketing
Use Enhanced Listings data to learn what product and services a
business may need to operate and fulfill their offers
15. Online Advertising Impacts of
Enhanced Data
Specific keywords for services offered….. Leading to customized landing pages
Better targeting leads
to increased conversions
from buyers – not just
consumers browsing
16. Enhanced Listing Key Players
Specializes in retail listings
and services-based
businesses
Free service for merchants
Specializes in restaurants and
entering services-based
businesses
Charged service for merchants
Heavy in restaurants and spas
/ beauty, some services-based
businesses
Charged service for merchants
Focuses on all categories but
emphasis on basic listing
management
Charged service for merchants
17. Goodzer provides Merchant Center, a
service that allows local businesses
to update their information quickly
and easily:
Links from distribution partners’
pages
Update or add new service lists,
prices and descriptions
Phone verification to validate
authenticity of the business owner
Can be co-branded or private-
labelled
Enhanced Listings Management
18. Timely updates = accurate
listings and better lead
quality
Complete control over
listing content
Easy and fast to do in one
place…
Why Merchants Should Update
20. GOODZER Data Superiority
- P R O D U C T S -
Physical store locations
Unique products
Images
Inventory items
Product categories
500,000
100 Million
80 Million
2.5 Billion
All
50% of all Goodzer retail locations SMBs / regional businesses
Service merchant locations
Local service offers
Categories: dentists, auto, lawyers,
contractors, plumber & more
- S E R V I C E S -
2 Million
25 Million
3000+
85% of all Goodzer services locations SMBs / regional businesses
21. GOODZER Free Merchant Services
Increase Reach Enable DecisionsTell Your Story
The Goodzer Partner Network:
Goodzer’s Enhanced Profiles give 200 million users
the details they need to know about local businesses
22. It’s Not Just Good, It’s...
Board Meeting
7.15.14
http://goodzer.com
Mike Wilson
mike@goodzer.com
Reinventing Local Marketing
Questions?