How Do We Value Engagement?
Determine how ACTIONS INTENT
Visits Shows brand engagment; can adjust based on PVs or Time on Site
Registrants People who join email list. Able to reach in future.
Tell A Friend Actions Recommendations are strongest indication of intent
Coupon downloads Shows interest in a specific offer
Store locator clicks Shows interest in finding a store
Determine how INTENT REVENUE (or value)
Will vary based on the action
Apply formula across each set of actions
Use common sense to normalize results
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