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Recommendations for Strategy Development   Prepared for January 10, 2010  Washington, DC Gordon F. Goodwin Development Solutions Group [email_address]
What’s expected of a 501 C 3 association? ,[object Object]
APHA Executive Board  = Public Promise Keeper
What is the APHA Promise?
APHA role in creating systemic change Purpose for working in association Impact or systemic change that supports our purpose
APHA Mission = Public Promise
Do members know what they are “associating” for? SPIGS Sections Affiliates Science Board Caucuses Student Assembly Action Board ED Board Publications Board Executive Board Governing Council JPH To serve the APHA purpose of…
Mission Big Questions  ,[object Object],[object Object],“ It (APHA) shall  exercise leadership with health professionals  and the general public  in  health policy development and action , …”
Mission Big Questions ,[object Object],[object Object],“… .with particular focus on the interrelationship between health and the quality of life,…”
Business Model Big Questions ,[object Object],[object Object],[object Object],[object Object]
Operations Big Questions ,[object Object],[object Object],[object Object],[object Object]
Key Board Strategy Qsns What does the mission compel APHA to do well? What elements of APHA should be emphasized or preserved as mission outcomes are pursued?  How is public accountability to mission promises to be demonstrated?
Biggest Strategy Challenge ,[object Object],[object Object],[object Object],[object Object],A L I G N M E N T
Strategy Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
David La Piana and Jo DeBolt La Piana Associates, Inc. May 10, 2007 One Option for Alignment
Strategy Focus Areas Organizational (see next slide) Programmatic Decide on approaches and offer programs and activities to achieve specific outcomes related to the target audiences Operational Administer and oversee systems, policies, and personnel in areas such as finance, human resources, communications, and information technology Board   determines what  will be done.  Accountable to public for  mission promise. Staff leads design.  Board  provides feedback on  measures of success. Staff   determines  how   programs get done. Accountable to  board for results.
Organizational Board Role Determine vision, values, mission, and outcomes critical to achieving it. Staff Role   Inform organizational strategy with knowledge of trends, competitors, partners, and market position. ,[object Object],Organizational
Strategy Formation Wheel Staff informed Board  deliberated A   Business Model B   Market Awareness C   Competitive Advantage D   Strategy Screen E   Big  Questions F Develop & Test Potential Strategies G   Implementation

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APHA Strategy Recommendations (Ver 2)

  • 1. Recommendations for Strategy Development Prepared for January 10, 2010 Washington, DC Gordon F. Goodwin Development Solutions Group [email_address]
  • 2.
  • 3. APHA Executive Board = Public Promise Keeper
  • 4. What is the APHA Promise?
  • 5. APHA role in creating systemic change Purpose for working in association Impact or systemic change that supports our purpose
  • 6. APHA Mission = Public Promise
  • 7. Do members know what they are “associating” for? SPIGS Sections Affiliates Science Board Caucuses Student Assembly Action Board ED Board Publications Board Executive Board Governing Council JPH To serve the APHA purpose of…
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Key Board Strategy Qsns What does the mission compel APHA to do well? What elements of APHA should be emphasized or preserved as mission outcomes are pursued? How is public accountability to mission promises to be demonstrated?
  • 13.
  • 14.
  • 15. David La Piana and Jo DeBolt La Piana Associates, Inc. May 10, 2007 One Option for Alignment
  • 16. Strategy Focus Areas Organizational (see next slide) Programmatic Decide on approaches and offer programs and activities to achieve specific outcomes related to the target audiences Operational Administer and oversee systems, policies, and personnel in areas such as finance, human resources, communications, and information technology Board determines what will be done. Accountable to public for mission promise. Staff leads design. Board provides feedback on measures of success. Staff determines how programs get done. Accountable to board for results.
  • 17.
  • 18. Strategy Formation Wheel Staff informed Board deliberated A Business Model B Market Awareness C Competitive Advantage D Strategy Screen E Big Questions F Develop & Test Potential Strategies G Implementation

Editor's Notes

  1. (3)   Corporations, and any community chest, fund, or foundation, organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, or educational purposes, or to foster national or international amateur sports competition (but only if no part of its activities involve the provision of athletic facilities or equipment), or for the prevention of cruelty to children or animals, no part of the net earnings of which inures to the benefit of any private shareholder or individual, no substantial part of the activities of which is carrying on propaganda, or otherwise attempting, to influence legislation (except as otherwise provided in subsection (h)), and which does not participate in, or intervene in (including the publishing or distributing of statements), any political campaign on behalf of (or in opposition to) any candidate for public office.
  2. Impact = permanent reduction in the cause of a social, environmental, economic or political problem- not just the symptoms
  3. What does it mean to be a steward of public resources?