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HIPPY	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Put	
  Hippy	
  when	
  your	
  camera	
  is	
  sleepy	
  	
  	
  
How we came up with the idea?
•  passions: - travelling
- photography
•  encouragement of mentors
•  conversation with friends
Tired of boring cameras?
Now you can make it look however you imagine.
•  a thousand different covers
•  for all types of camera
•  personal design online
Look	
  at	
  our	
  new	
  
cover!	
  
Personal design online
• 	
  	
  choose	
  from	
  our	
  selec,on	
  	
  
• 	
  	
  design	
  your	
  own	
  	
  
	
  
• 	
  	
  fast	
  and	
  simple	
  
	
  
• 	
  	
  FREE	
  delivery	
  
Customer targets
•  people who use digital cameras
with lens
•  some shops with photography
•  web shops
You	
  
imagine	
  
You	
  
design	
  
We	
  create	
  
We	
  
deliver	
  
STEPS	
  
Competitors
•  companies which selling bags and cases
•  standard lens protection
Our USP (unique selling proposition)
TAKE	
  PHOTOS,	
  PROTECT	
  YOUR	
  “EYE”.	
  	
  
Where you can find covers?
•  website
•  daily newspapers
•  monthly magazines
•  flyers
Price of covers
10£	
   for	
  your	
  personal	
  design	
  
7£	
  
from	
  our	
  selecAon	
  
per	
  year	
   per	
  month	
   per	
  day
Avg	
  selling	
  price	
   8,5	
  
Varible	
   3,675	
  
Contribu,on	
  
margin	
  
4,825	
  
Fixed	
  costs	
  
Website	
   2000	
  
Marke,ng	
   1000	
  
Salaries	
   20000	
  
Rent	
  +	
  Warehouse	
   5000	
  
Miscellneous	
   5000	
  
33000	
  
BEP	
   7000	
   600	
  	
   26
Manufacturer sales of digital cameras in the UK from
2008 to 2014 (in million GBP)
Come and visit our website!
•  buy our 3 covers and get 1 FREE
•  the 100th customer get free hand-bag for camera
	
  	
  www.hippycover.com	
  
Thank you for your attention!

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HIPPY

  • 1. HIPPY                                  Put  Hippy  when  your  camera  is  sleepy      
  • 2. How we came up with the idea? •  passions: - travelling - photography •  encouragement of mentors •  conversation with friends
  • 3. Tired of boring cameras? Now you can make it look however you imagine. •  a thousand different covers •  for all types of camera •  personal design online Look  at  our  new   cover!  
  • 4. Personal design online •     choose  from  our  selec,on     •     design  your  own       •     fast  and  simple     •     FREE  delivery  
  • 5. Customer targets •  people who use digital cameras with lens •  some shops with photography •  web shops
  • 6. You   imagine   You   design   We  create   We   deliver   STEPS  
  • 7. Competitors •  companies which selling bags and cases •  standard lens protection
  • 8. Our USP (unique selling proposition) TAKE  PHOTOS,  PROTECT  YOUR  “EYE”.    
  • 9. Where you can find covers? •  website •  daily newspapers •  monthly magazines •  flyers
  • 10. Price of covers 10£   for  your  personal  design   7£   from  our  selecAon   per  year   per  month   per  day Avg  selling  price   8,5   Varible   3,675   Contribu,on   margin   4,825   Fixed  costs   Website   2000   Marke,ng   1000   Salaries   20000   Rent  +  Warehouse   5000   Miscellneous   5000   33000   BEP   7000   600     26
  • 11. Manufacturer sales of digital cameras in the UK from 2008 to 2014 (in million GBP)
  • 12. Come and visit our website! •  buy our 3 covers and get 1 FREE •  the 100th customer get free hand-bag for camera    www.hippycover.com  
  • 13. Thank you for your attention!