Croatian sweets in Exeter VTIEH Erasmus +

1. SWEET DREAMS
Petra
Šešerko
Anamarija
Lulić
SWEET DREAMS
Sweet dreams comes from
Croatia!

2. • Croa5an
tradi5on
• Everything
sweet
at
one
place
• Modern
places
with
tradi5onal
food
for
hang
out
or
take
a
rest
WHAT DOESN’T EXETER HAVE?

3. • Something
new
–
tradi5on
and
modern
• Best
Croa5an
sweet
delicacies
WHAT EXETER NEEDS?

4. • Women
in
their
20’s
to
40’s
• Women
who
don’t
have
5me
to
cook
• Women
who
want
try
something
tradi5onal,
modern
and
foreign
TARGET MARKET?

5. COMPETITORS IN EXETER
• Pa5sserie
Valerie,
Coffee
#
1
and
Starbucks
• They
have
high
prices
• They
serve
breakfast,
brunch,
lunch,
dinner
and
snacks
• Not
fresh
and
organic
supplies

6. • Croa5an
sweets
• Healthy
• Always
fresh
supplies
UNIQUE SELLING POINT (USP)

7. • We
will
sell
Croa5an
cookies,
cakes,
ice
cream,
fresh
juices
and
coffee
• Expenditures
≈
£230
000
• Revenues
≈
£350
000
• Gain
≈
£120
000
• 10
staff
HOW SWEET DREAMS WILL
MAKE PROFIT?

8. • Flyers
every
3
months
• Sampling
in
centre
of
Exeter,
in
front
of
Sweet
Dreams
and
on
trade
shows
• Offical
website,
Facebook,
Twi^er
and
Instragram
• Special
offers
for
Facebook
fans
HOW TO LAUNCH?

10.
• Quality
and
freshness
of
the
product
• Faithfulness
to
tradi5onal
recipes
with
fresh
and
quality
ingredients
• Offer
cakes
as
they
come
out
of
your
own
kitchen
• In
5me
of
5
years
open
2
more
shops
in
Exeter
and
London
SUMMARY

11. It’s
5me
for
something
new
and
best
–
Time
for
Sweet
Dreams
!!