The document proposes using photobooks as a promotional gift to boost sales, providing examples of past promotions that saw increases in orders ranging from 766 to 2690 by offering a free photobook with a purchase. It outlines TicTacPhoto's ability to create customized photobooks and other photo products, as well as develop a website to facilitate promotional campaigns requiring photo uploads.

1. Looking for an Effective Promotion?

3. Offer your customers
a Photobook
such as the one you’re holding right now

5. Our proposal
Our product offers you the possibility to organise a promotional action that:
is powerful and attractive for customers
can be put in place in less than a week
does not affect the price of your product
has an excellent ROI
allows your to personalise the product to match your brand identity
We can also offer Corporate Gift Solutions for staff motivation or to thank important business partners.

7. How does it work?
We also develop the web interface between your brand and your customers

9. Comparison with a gadget
Example:
offered for the purchase of 2 products
sales forecast: 20,000 products
*Price per code may vary according to the mechanism of the promotion and the photo product offered.
Gadget
Purchase of 10,000 gadgets
at €1 per item
budget = €10,000
Perceived value of the gadget
€5
Photo Gift
Purchase of 10,000 codes
at €1* per code
budget = €10,000
Perceived value of the Photobook
€45
VS

11. Advantages
High Perceived Value in comparison to gadgets
Emotional Gift - enhances your brand perception
Flexible - can be used in different situations
Tangible and Lasting - promotes repeat exposures
Fast - can be deployed in less than a week
ROI can be easily measured
Options
Possibility to personalize in the brand’s Look&Feel
Possibility to collect Customer Data

13. References: ZWITSAL®
Objective
To boost retail sales
Gift
A FREE 30 page Medium Classic Photobook
offered for the purchase of 2 Zwitsal products
How it works
• A promotional code enabling customers to
order the Photobook free of charge was
inserted in Zwitsal’s Duo-Packs
and Tri-Packs
• A mini-site, created by TicTacPhoto,
displayed the terms and conditions of the offer
and contained a link to download the product
creation software
Support for the action
Point of sale displays and folder adverts
2690 orders
Zwitsal®
is a registered trademark of Unilever NV

14. References: CANDYMAN®
Objective
To boost retail sales
Gift
A 30 Page Medium Classic Photobook at €9.95
instead of €44.45 for the purchase of 2 products
How it works
• A sticker on each Candyman product contained
the details of the action and a unique code
• When customers had collected 2 codes,
they could go to the mini-site created for the
action, enter the 2 codes and pay €9.95
• They then received a voucher enabling them
to order their Photobook free of charge
Support for the action
Point of sale displays and folder adverts
1120 orders
Candyman®
is a registered trademark of Copar NV

15. References: Spirou®
Objective
To boost magazine subscriptions
Gift
A FREE 30 Page Medium Classic Photobook
including shipping
How it works
Subscribers receive a code enabling them to order
their Photobook through a dedicated mini-site
Support for the action
Magazine adverts and mailings
833 orders
Front cover
with Spirou character
and a space to personnalise
with a photo
Back cover
with character
and logo
Mini-site
Spirou®
is a registered trademark of Editions Dupuis

16. References: Royal Canin®
Objective
To boost retail sales
Gift
A FREE 30 Page Medium Classic Photobook
including shipping
How it works
• A promotional voucher enabling customers to
order the Photobook free of charge was
inserted in the packaging
• A mini-site, created by TicTacPhoto,
displayed the terms and conditions
of the offer and contained a link to download
the product creation software
Support for the action
Point of sale displays and folder adverts
766 orders
Valokuvakirja
LahjakorttiOMA KOODISI ON
VOIMASSA 31.01.2010 ASTI
Ikuista karvaiset ystäväsi tai vaikka
parhaat lomahetkesi tyylikkääseen
valokuvakirjaan!
Saat tällä lahjakortilla 51,06 € arvoisen valo-
kuvakirjan. Voit valita kirjaan haluamasi kuvat.
Säilytä koodi huolellisesti, tarvitset sitä kirjan
tilaamiseen. Tarkemmat tiedot kääntöpuolella.
RC_Valokuvakirja_Voucher_A5_2009.indd 1 23.7.2009 9:15:13
Valokuvakirja
LahjakorttiOMA KOODISI ON
VOIMASSA 31.01.2010 ASTI
Ikuista karvaiset ystäväsi tai vaikka
parhaat lomahetkesi tyylikkääseen
valokuvakirjaan!
Saat tällä lahjakortilla 51,06 € arvoisen valo-
kuvakirjan. Voit valita kirjaan haluamasi kuvat.
Säilytä koodi huolellisesti, tarvitset sitä kirjan
tilaamiseen. Tarkemmat tiedot kääntöpuolella.
RC_Valokuvakirja_Voucher_A5_2009.indd 1 23.7.2009 9:15:13

17. References: TomTom®
Objective
To boost retail sales
Gift
A FREE 30 Page Medium Classic Photobook
including shipping
How it works
• A unique code was printed inside
of each packaging
• A mini-site, created by TicTacPhoto,
displayed the terms and conditions of the offer
and contained a link to download the product
creation software
Support for the action
Point of sale displays and folder adverts
6454 orders
In store
display

18. References: Rice Krispies®
Objective
To boost retail sales
Gift
A FREE 30 Page Medium Classic Photobook
including shipping
How it works
• A token reply form was printed
on each packaging
• A mini-site, created by TicTacPhoto,
displayed the terms and conditions of the offer
and contained a link to download the product
creation software
Support for the action
Point of sale displays, folder adverts and TV adverts
1617 orders
Front of the Rice Krispies pack Back of the pack Side of the pack
Rice Krispies®
is a registered trademark of The Kellogg Company

19. References: Nestlé®
Objective
To boost retail sales
Gift
A FREE 30 Page Medium Classic Photobook
including shipping
How it works
• A promotional voucher enabling customers
to order the Photobook free of charge was
inserted in the packaging
• A mini-site, created by us, displayed the terms
and conditions of the offer and contained a
link to download the product creation software
Support for the action
Point of sale displays and folder adverts
2320 orders
Photobook back cover
with character, logo and 3 spaces to insert photos

21. Testimonial
“We did a promotion with TicTacPhoto for the Nestle Baby range at the
end of 2009. It consisted on offering consumers the possibility to make a
digital Photobook. Consumers got one code when purchasing 4 Nestle Baby
products enabling them to create and order their very own Photobook online
and receive it at home for free. The promo was such a success!”
Brand Manager of Nestlé Infant Nutrition Spain
More than 5.000 codes distributed
from which 2.300 codes were ultimately used

23. Our products
PHOTOBOOKS
Casual
Flexible,
soft cover
Retail price:
from € 9.95
Trendy
Hard,
personalised cover
Retail price:
from € 19.95
Classic
Hard cover
in leatherette or linen
Retail price:
from € 24.95
Contemporary
Hard cover,
personalised cover
Retail price:
from € 34.45

25. Desk A5 & Pano
Retail price:
€ 16.95
Wall
Retail price:
€ 16.95
Luxe A3
Retail price:
€ 23.95
XXL
Retail price:
€ 24.95
Birthday
Retail price:
€ 16.95
XL
Retail price:
€ 19.95
Luxe A4
Retail price:
€ 18.95
Our products
CALENDARS

27. Our products
CARDS
Greeting
Retail price:
from € 3.50
Announcement
Retail price:
from € 2.50
Postcards
Retail price:
from € 2.50

29. Our products
LARGE FORMATS
Canvas
Retail price:
from € 25.00
Dibond®
(Aluminium)
Retail price:
from € 37.95
Kadapak
Retail price:
from € 35.95
Plexi
Retail price:
from € 66.95
Forex®
Retail price:
from € 19.95
Portrait Square MultipleLandscape Custom-Made
Availaible in different formats, including Custom-Made format
Poster
Retail price:
from € 7.95

31. Our products
TEXTILE & FUN PRODUCTS
Textile
beauty and makeup bags - beach bags - baby bags - placemats
Retail price:
from € 30.00
Fun Products
smartphone and tablet covers
Retail price:
from € 16.95

32. cmyk
bleu : 100/45/0/18
orange: 0/27/76/0

33. Who are we?
• TicTacPhoto, set up in 2004, is a team of 16 people
• Our core business is the production of personalised photo products
(Photobooks, calendars, cards, canvases, etc.)
• The complete production process is handled in-house
(production, logistics, customer service)
• Elected “Maître Achat” (best buy) in 2008
by the consumer organization Test Achat

34. cmyk
bleu : 100/45/0/18
orange: 0/27/76/0
Interested?
Contact us!
Fabrice Fonder
ffonder@tictactphoto.com
Tel: +32 (0)2.295.09.05
Mob: +32 (0)478.80.12.02
www.tictacphoto.com