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Armillam	
  
Lat.	
  -­‐	
  bracelet	
  
Problem?	
  
Armillam	
  
1.	
  Armillam	
  Bracelet	
  	
  
	
  
2.	
  Armillam	
  Phone	
  Case	
  
Armillam	
  
Bracelet	
  
Armillam	
  
Phone	
  
Case	
  
Target	
  
Market	
  
– Teenagers	
  
Market	
  
Analysis	
  
– 26%	
  of	
  teens	
  have	
  placed	
  order	
  online	
  in	
  past	
  3	
  months	
  
– 75%	
  Teens	
  who	
  would	
  chose	
  a	
  new	
  pair	
  of	
  shoes	
  over	
  50	
  new	
  
song	
  downloads	
  
– 63%	
  Teens	
  who	
  would	
  choose	
  a	
  new	
  pair	
  of	
  jeans	
  over	
  concert	
  
tickets	
  	
  
– 21%	
  Girls	
  age	
  13-­‐18	
  who	
  bought	
  5	
  to	
  9	
  items	
  of	
  clothing	
  in	
  the	
  
past	
  6	
  months	
  
– 41%	
  Girls	
  age	
  13-­‐18	
  who	
  bought	
  10	
  or	
  more	
  items	
  of	
  clothing	
  in	
  
the	
  past	
  6	
  months	
  
– 79%	
  girls	
  who	
  identified	
  shopping	
  as	
  one	
  of	
  their	
  ‘’hobbies	
  and	
  
activities’’	
  
Unique	
  
Selling	
  
Point	
  
– Something	
  similar	
  doesn’t	
  exist	
  
Contact	
  	
  
–  Facebook: 	
  Armillam	
  
–  Email:	
   	
  armillamcro@gmail.com	
  
–  Website: 	
  http://armillam.weebly.com	
  

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ARMILLAM