7. Market
Analysis
– 26%
of
teens
have
placed
order
online
in
past
3
months
– 75%
Teens
who
would
chose
a
new
pair
of
shoes
over
50
new
song
downloads
– 63%
Teens
who
would
choose
a
new
pair
of
jeans
over
concert
tickets
– 21%
Girls
age
13-‐18
who
bought
5
to
9
items
of
clothing
in
the
past
6
months
– 41%
Girls
age
13-‐18
who
bought
10
or
more
items
of
clothing
in
the
past
6
months
– 79%
girls
who
identified
shopping
as
one
of
their
‘’hobbies
and
activities’’