Bsharp (Nov'12, www.bsharpcorp.com), provides mobile sales enablement platform and services to blue-chip companies like Lenovo, Western Digital, Amazon, IFB, J&J and Levis to create high-performance sales teams. Over 15,000 sales personnel across Asia-Pacific use Bsharp's platform. This is a case study of mLearning by a leading healthcare brand: They use the Bsharp platform to provide product assets and codes to the sales person - to showcase to the Health Care Professionals.

1. BACKGROUND CHALLENGES
How can the health care device provider
enable to maximize the impact of the
interaction time? How can they track
coverage, leads? How can they be
assessed periodically?
BSHARP’S SOLUTION
50+
Sales team
calling on
Doctors (KOLs)
50+
Products
1500+
SKUs
Mobile sales enablement with Android-based tablets.
RESULT
20%+ enhancement in customer coverage | 15% more meetings | Increased premium
mix | One version of truth: Visibility of customer interactions across the system
Positive reviews from the KOLs
Product showcase-
videos and brochures
Product search
with code list
Meeting reports for KOLs
with GPS enablement
Sales reports
Leads tracking by
stages
Dashboards on Meeting,
Coverage and Sales
ENHANCING
CUSTOMER
ENGAGEMENT AT A
LEADING HEATHCARE
DEVICES PROVIDER