In the past TV commercial production was the domain of large corporate houses. They used the commercial productions to disseminate information and messages to target audience.

1. GoDRTV

2. IMPORTANCE OF TV
COMMERCIAL
PRODUCTION

3. In the past TV commercial production was the domain of large corporate houses. They used the
commercial productions to disseminate information and messages to target audience. On the
other hand, small and medium enterprises mostly used print media and radio networks for
advertising their products and services. One of the reasons was that they did not have enough
resources to engage a commercial production company for the purpose.
CHANGED ENVIRONMENT OF COMMERCIAL WORLD
Dynamics of advertising world has changed dramatically in recent times. Commercial ads to be
displayed on TV screen and computer monitors have become essential for commercial houses
whether large or small. It is now widely appreciated that visual ads are most effective in
reaching out to viewers. Many of these viewers of TV shows and Internet are potential buyers
and the ability to tap even a part of the vast community can work wonders for any business.
Thus the commercial TV ads have become indispensable for business promotion.

4. INTRODUCTION OF AFFORDABILITY IN TV COMMERCIAL PRODUCTION
Unlike the past, producing commercial ads for TV have become much less expensive these days.
Those days it involved high expense in production coupled with expenses for buying advertising
slots on various channels. Today the arrival of commercial production house producing
commercial ads at low expenses has changed the scenario completely. Introduction of
affordability got further impetus because ad slots in channels have become less expensive with
the coming up of hundreds of new channels. Thus enterprises no more need to spend a fortune
for producing commercial ads to be displayed on TV channels and on computer monitors.
WHY TV COMMERCIAL ADS ARE INDISPENSABLE?
TV commercial ads have become indispensable for commercial enterprises because it is
understood widely that a video can generate better results than all other mediums. They are
better in advertising in comparison to text, print, online, or mobile ads in other forms. A great
advantage of using TV commercial ads is that they help in promoting direct response marketing.
Such marketing process can be long or short depending on the requirement of the enterprise
concerned.

5. In these days of computers and Internet one can hardly expect the target audience reading
thousand word text articles or descriptions of products and services. Visual art is much more
powerful in attracting the target audience and pass on the desired messages to them
effortlessly. That is why every commercial enterprise should resort to qualitative TV commercial
production for attracting potential buyers.
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