10. WHY START FROM SCRATCH?
Not starting from scratch
@glusman
11. 95% of new initiatives fail à 5% success
90% of new initiatives fail à 10% success 2X
PIVOT: 85% of new initiatives fail à 15% success 3X
@glusman
12. 95% of new initiatives fail à 5% success
90% of new initiatives fail à 10% success 2X
PIVOT: 85% of new initiatives fail à 15% success 3X
PIVOT: 80% of new initiatives fail à 20% success4X
PIVOT: 75% of new initiatives fail à 25% success5X
@glusman
21. On pace to do 600-800 sessions this year
Will cost around $30,000
(less than 1 outsourced usability project)
@glusman
22. Test 2-3 days a week (t, w, th)
Setup tests prior to knowing what will be tested
Recruit participants from community and through recruiter
(compensate for their time)
Use gotomeeting to broadcast sessions to developers
Use silverback to record
Do remote tests via gotomeeting
Follow each session with discussion & notes/video
@glusman
24. “This Group
meets the first
Saturday of
“This Group every month “
meets the first
Saturday of
every month “
“This Group
meets the first “This Group
Saturday of meets the first
every month “ Saturday of
every month “
@glusman
25. DO try this at home….
1. Give team direct access to customers
2. Look for boulders in the road
3. Substitute frequency for precision
4. Strip out costs wherever possible
…but be willing to trade money for time
5. Have discussions
6. Launch & learn
7. Do as much as you can in low tech way, then scale
@glusman