Running head: ONLINE EDUCATION 1 ONLINE EDUCATION 6 Online Education Jane Doe Option 3: Traditional Paper Grantham University Abstract Online education has made vast improvements since the Internet was created. Before the Internet, schools were using various forms of technology to teach classes from a distance. Distance learning ranged from using the United States Post Office to mail assignments to using radio, television, and telephone. In this paper I will discuss how online education is advancing and becoming more competitive with traditional “brick and mortar” schools. Distance education has evolved tremendously over the past 100 years. Correspondence schools were developed in the late 1800s to allow students to go to school from far distances. The 1900s were full of improvements that allowed schools to offer classes through radio, television, and telephone. One of the most monumental advances in online education was the creation of the Internet. Schools started to use the Internet to their advantage in 1981 (Miller, 2014). From this time period, schools have quickly adopted this form of education to teach their students. Online education has given some students the opportunity to earn an education who may not have previously been able to do so. There are many universities that offer full online degree programs. Students are able to continue their daily lives and still earn a degree at any age. Online classes offer flexibility which is a huge benefit to students with full-time jobs, children, or those who are in the military. Often times, online universities have more affordable tuition compared to traditional schools. In a society where education is vital and yearly tuition increases, affordability can be a deciding factor for students when choosing their educational future. Many online programs offer “hybrid” or “blended” courses. These are courses that have a mixture of students in-class and online (Hiltz and Turoff, 2005). These blended courses allow instructors to use effective teaching methods to provide the same educational experience for both types of students. The use of technology has allowed instructors to interact with online students in very helpful ways. Many management systems, such as BlackBoard, allow instructors to post videos, announcements, discussions, and detailed feedback to educate their students. In an article by Hiltz and Turoff (2005) discussing the evolution of online learning, they state: There is no need for the instructor or student in a blended course to be concerned with which students attend the face-to-face class and which students participate online. All learning experiences are also available in a digital form that is at least equally effective. This quote illustrates that online courses have just as much quality as face-to-face courses offered at a traditional school. Online education has been a growing trend which has caused an increase.

1. Running head: ONLINE EDUCATION 1
ONLINE EDUCATION 6
Online Education
Jane Doe
Option 3: Traditional Paper
Grantham University
Abstract
Online education has made vast improvements since the Internet
was created. Before the Internet, schools were using various
forms of technology to teach classes from a distance. Distance
learning ranged from using the United States Post Office to mail

2. assignments to using radio, television, and telephone. In this
paper I will discuss how online education is advancing and
becoming more competitive with traditional “brick and mortar”
schools.
Distance education has evolved tremendously over the past
100 years. Correspondence schools were developed in the late
1800s to allow students to go to school from far distances. The
1900s were full of improvements that allowed schools to offer
classes through radio, television, and telephone. One of the
most monumental advances in online education was the creation
of the Internet. Schools started to use the Internet to their
advantage in 1981 (Miller, 2014). From this time period,
schools have quickly adopted this form of education to teach
their students. Online education has given some students the
opportunity to earn an education who may not have previously
been able to do so.
There are many universities that offer full online degree
programs. Students are able to continue their daily lives and
still earn a degree at any age. Online classes offer flexibility
which is a huge benefit to students with full-time jobs, children,
or those who are in the military. Often times, online
universities have more affordable tuition compared to
traditional schools. In a society where education is vital and

3. yearly tuition increases, affordability can be a deciding factor
for students when choosing their educational future.
Many online programs offer “hybrid” or “blended”
courses. These are courses that have a mixture of students in-
class and online (Hiltz and Turoff, 2005). These blended
courses allow instructors to use effective teaching methods to
provide the same educational experience for both types of
students. The use of technology has allowed instructors to
interact with online students in very helpful ways. Many
management systems, such as BlackBoard, allow instructors to
post videos, announcements, discussions, and detailed feedback
to educate their students. In an article by Hiltz and Turoff
(2005) discussing the evolution of online learning, they state:
There is no need for the instructor or student in a blended
course to be concerned with which students attend the face-to-
face class and which students participate online. All learning
experiences are also available in a digital form that is at least
equally effective.
This quote illustrates that online courses have just as much
quality as face-to-face courses offered at a traditional school.
Online education has been a growing trend which has
caused an increase in the competition for higher education. In
2014, University of Florida became the first public school to
offer fully online degree programs (Miller, 2014). Many
schools are expected to follow. These changes may be a
strategy implemented by the university to ensure their long-term
survival in the changing education industry. In an article by
Sara Burnett (2001) titled, “Going the Distance”, Sara discusses
how online education will soon expand. The generation of
students coming out of high school has been raised with Internet
and may expect to have the option of online classes at the
university they attend. Some may even enroll in a strictly
online school. It is important that schools realize online classes
are becoming more popular in our society. If they do not
change, they could miss out on a large population of student
enrollments.

4. The National Center for Education Statistics released a
study in 2012 that stated one in four students took an online
course during the fall that year (Haynie, 2014). The total
number of students in that study amounted to 5.4 million.
Although this number was 1.7 million lower than they had
originally predicted, it is still a large number of students
attending online courses. An additional key factor that was
found was graduate students were more likely to obtain their
degree online rather than in-class. For only having been around
since the 1980s, online education has made a tremendous impact
on the way we look at education.
Online education has come a long way in our society. We
are continuously improving as a society which puts more
importance on obtaining a higher education. From the
beginning, it has enabled more and more students to learn at the
secondary level. Online education will continue to grow and
expand as we become more advanced. Universities that
embrace online learning and educational changes are setting
themselves up for success in the future. As Charles Darwin
stated, “It’s not the strongest of the species that survives, not
the most intelligent, but the one most responsive to change”
(Darwin, 1859).
References

5. Burnett, S. (2001). GOING THE DISTANCE. Community
College Week, 13(21), 6
Haynie, D. (2014, June 12). New government data sheds light
on online learners. Retrieved December 14, 2014.
Hiltz, S. R., & Turoff, M. (2005). EDUCATION GOES
DIGITAL: The Evolution of Online Learning and the
Revolution in Higher Education. Communications Of The
ACM, 48(10), 59-64.
Miller, G. (n.d.). History of Distance Learning. Retrieved
November 10, 2014.
W1 Assignment
Marketing ManagementMarketing a Product
Context/overview: During this course you will be working on
several elements which lead to the completion of a Marketing
Plan.
Write a 3-5 page paper where you create an original product.
Describe your product and explain its use and purpose. Be sure
to thoroughly explain your assessment of the market and how
you plan to develop a successful marketing strategy for your
product. Note: You will continue working with this product
throughout the course so give it some thought and come up with
something that will impact a large market share!
The requirements below must be met for your paper to be
accepted and graded:
· Write – 1,000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come

6. from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.
W2 Assignment "Targeting"
Marketing ManagementTargeting
Context/overview: During Week 1 you invented a product. This
week you will target and position your product.
Write a 3-5 page paper stating your USP – unique selling
proposition. Explain market segmentation or anything else that
would help target your consumers and position your product for
success in the marketplace.
Your target market section should address the following:
• Describe your target market, whether a business or consumer
market, using segmentation variables. These include the use of
demographics, psychographics, geodemographic, geographies,
behavioral segments, or other segmentation criteria.
• Describe your rationale for selecting the target markets that
you did. State why these markets are attractive to you as a
marketer.

7. • Describe the market in terms of its anticipated growth,
revenue opportunities, past performance, etc. Utilize our
author’s criteria for segmentation to demonstrate that your
target markets suggest the likelihood of success—the market
needs to be identifiable, measurable, sustainable, accessible,
and reachable.
The requirements below must be met for your paper to be
accepted and graded:
· Write 1000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.
W3 Assignment "Branding Your Product"
Marketing ManagementBranding Your Product

8. Context/overview: It is time to brand your product! Create a
brand complete with logo, color, jingle or whatever you feel
will entice your target consumer to purchase your product.
The requirements below must be met for your paper to be
accepted and graded:
· Write 1000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.
W4 Assignment "Describing the Product"
Marketing ManagementDescribing the Product
Describe for your audience what it is that you wish to bring to
market. Describe the product, its functionality, and how it
works. It is important to remember that a product is anything

9. that can be offered to a market for use or consumption that will
satisfy a need or want in that marketplace. Write a paper
addressing your product that includes:
· A detailed description of what your product and how it will
work.
· What specific features and benefits your product provides to
the intended target market.
· A description of the aesthetics, packaging, labelling, or look,
of your product.
Ensure that you have adequately described your product so that
by the time your product description is written, the reader
understands what you want to bring to market.
The requirements below must be met for your paper to be
accepted and graded:
· Write 1000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).

10. Download an example here.
W5 Assignment "Distribution"
Marketing ManagementDistribution
Context/overview: This week you will describe the channels of
distribution structure you will use to get your product or into
the market.
Write a 3-5 page paper that addresses:
• The rationale for the structure you have selected.
• How you will work with your channel members to help them
promote your product to the ultimate consumer. This may
include push and pull promotional strategies. How will you
manufacture your product, warehouse it, and move the product
to the next channel level?
• What should your channel members expect from you, the
manufacturer (marketer) of your product? How will your
organization be structured to accomplish this?
The requirements below must be met for your paper to be
accepted and graded:
· Write 1000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals

11. found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.
W6 Assignment "IMC"
Marketing ManagementIMC
Context/overview: Your marketing plan should demonstrate a
promotional approach that embraces integrated marketing
communications (IMC). This includes a clearly-stated message
that is consistently communicated to your stakeholders.
Write a 3-5 page paper addressing your IMC promotional efforts
that include:
• An appropriate mix of advertising, public relations, sales
promotion, direct marketing, and personal selling. You should
include the internet and social media, too, as appropriate to
your promotional effort.
• A primary objective for your promotional approach. Outline
this in terms of measurable tasks that you want to accomplish.
What is the advertising goal to which you will measure success
for your advertising expenditures? This is a complete
description of your proposed promotion plan.
• Description of each of your promotional activities to ensure an
integrated approach to promoting your product or your service.
If you plan to use personal selling or direct marketing and have
previously discussed these in your distribution section,
reference that here and be sure you have fully covered the
communication aspects of these tools.
You must show a clear understanding of what you want your
IMC promotional strategy to do for you in terms of measurable

12. outcomes. Ensure your IMC approach makes sense, given that
you could easily spend millions of dollars (in theory) to
promote your product or service.
When all is done, your IMC strategy will provide an executable
promotional plan that indicates the what, where, when, and how
much.
The requirements below must be met for your paper to be
accepted and graded:
· Write 1000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.
W7 Assignment "Focus Groups"
Marketing ManagementFocus Groups

13. Context/overview: This week, we looked briefly at marketing
research tools. One popular tool is the focus group. In your
assignment this week, you will read more about conducting and
analyzing focus groups, before conducting your own sample
focus group.
First, locate the following articles through EBSCOhost:
1. Mcquarrie, E. F. (1989). The practical handbook and guide to
focus group research/focus groups: A guide for marketing and
advertising professionals. Journal of Marketing Research
(JMR), 26(1), 121-125.
2. Herich, D. (2015). 7 reasons to add focus groups to your
marketing mix. Global Cosmetic Industry, 183(4), 50-51.
3. Ingram, W. C., & Steger, R. A. (2015). Comparing the quality
and quantity of information received from
traditional, webcam and board chat focus groups. Business
Studies Journal, 7(1), 33-45.
Second, document the steps you will take to organize a "focus
group" for the product you are developing for this course.
Write 2-3 pages that include a discussion on:
· Who you would invite (if this were a "real" focus group)
· What questions you would ask (provide 5 sample questions)
· What information you hope to gain
· How you would compensate the participants for their time (if
this were a "real" focus group)
· The logistics of conducting the focus group (refer to the
assigned articles for ideas)
· How you plan to record the proceedings of the focus group
Third, conduct the focus group with family or friends to obtain
some sample data for analysis. Upon completing the focus
group, discuss the process of conducting the focus group along
with your findings in approximately 2-3 pages.
· What issues arose during your sample focus group with
family/friends
· How did the focus group participants interact with each other?
· What challenges did you face regarding data collection and
analysis?

14. · What insights did you gain upon analyzing the results of the
focus group?
The requirements below must be met for your paper to be
accepted and graded:
· Write 1000 words using Microsoft Word in APA style, see
example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such
as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable
for academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.
W8 Assignment "Submitting Your Marketing Plan"
Marketing ManagementSubmitting Your Marketing Plan
You have been building pieces of your Marketing Plan each
week throughout this course. This week it is time to put all the
pieces together and add the “executive summary”. The
executive summary is a brief overview of your plan, usually 3

15. pages long, and is placed at the beginning section of the
Marketing Plan.
You will use your assignments from the previous weeks to
complete your Marketing Plan. Additional information may also
be used/required. Be sure to incorporate any feedback you may
have received from your instructor when submitting your final
Marketing Plan.
Your Marketing Plan should include (but is not limited to):
Click here to download a PDF version of the Marketing Plan
Template.
Click here to view the Marketing Plan Template in your
browser.
The requirements below must be met for your paper to be
accepted and graded:
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be
found here (link).
Download an example here.