ACE (Australian Cycling Executives) Brand Presentation

1. ALL GREAT BRANDS HAVE A CORE PURPOSE

2. STEVE JOBS ON APPLE’S CORE PURPOSE

4. https://www.youtube.com/watch?v=keCwRdbwNQY

5. APPLE’S CORE PURPOSE:
PEOPLE WITH PASSION CAN CHANGE
THE WORLD FOR THE BETTER.
HONOR PEOPLE WHO THINK DIFFERENT
AND MOVE THE WORLD FORWARD.

6. NIKE’S CORE PURPOSE:
TO BRING INSPIRATION AND INNOVATION
TO EVERY ATHLETE* IN THE WORLD.
HONOR TRUE ATHLETES & PERFORMANCE.

8. BRINGING INSPIRATION TO EVERY ATHLETE*
IN THE WORLD. NIKE+ HUMAN RACE 10K

9. NIKE IS NOT A SHOE BRAND:
IT’S PASSIONATE SOCIAL COMMUNITY
AND TRIBE OF ATHLETES*
*IF YOU HAVE A BODY YOU ARE ONE.

10. WHAT’S THE ACE BRAND CORE PURPOSE

11. ACE’S CORE PURPOSE:
HELPING LEADERS CREATE HEALTHY &
SUSTAINABLE BUSINESS CONNECTIONS
THROUGH A SHARED PASSION IN CYCLING.
VALUE THE RELATIONSHIP OF OUR MEMBERS
AND THE BUSINESS COMMUNITY.

12. VISION
Accellerating Healthy
Connections through
Cycling
PASSIONS
Love for Cycling
Connecting
Exchanging
VALUES
Authentic
Healthy
Sustainable

13. VISION
ACCELLERATING HEALTHY CONNECTIONS
THROUGH CYCLING
MISSION
CONNECT / EXCHANGE / SUSTAIN
SHARED PASSION
PURPOSE

14. BUSINESS CONNECTIONS
CYCLINGPASSION

15. ACE = SHARED PASSION

16. SHARED PASSION FOR CYCLING

17. SHARED PASSION FOR BUSINESS

20. IT’S WHY WE GET OUT OF BED

21. IT’S WHY WE GET THE LATEST GEAR

22. IT’S WHY WE GET TOGETHER

26. AUSTRALIAN
CYCLING
EXECUTIVES

27. CONNECT
EXCHANGE
SUSTAIN
AUSTRALIAN
CYCLING
EXECUTIVES

33. AUSTRALIAN CYCLING EXECUTIVES
FOUNDATION
PARTNERS
SAXO
C3
SAS
ISIS
GOLD
PARTNERS
QBE
RICOH
VODAFONE
OZFOREX
BIKEBUG
SYDNEY CITY
LEXUS

34. www.AustralianCyclingExecutives.com

35. au.linkedin.com/in/glenjbarry