17. COMMUNITY.
This is at the heart of what makes Belong different from
every other broadband provider. It is the first chance that
customers can participate with a brand in helping shape
the offer and services. It is about nurturing neighbourhoods
and helping it’s residents connect, online and in the real world.
We should encourage sharing, the local businesses, the parks
and schools. Our vision that Belong becomes owned by the
neighbourhoods we operate in. In this sense, we need to be
the champion for local activities.
18. SIMPLICITY.
This should be self-evident. Don’t complicate things. But do
acknowledge that some people like detail; so always make
sure there’s a path or link to further information. Simple also
eludes to easy. This is not about dumbing down so be careful
not to be condescending. Many of our customers are technically
quite savvy.
19. EASY.
This is as much about experience as tone of voice. But like
simplicity, we should always make things easy for customers
to do and understand. Easy is also an attitude. We can be
easygoing but never slack. Simple but never stupid. It’s Easy.
Approachable but never corporate. Friendly but never intimate.
20. GOOD.
Good is more than product delivery or performance. It’s about
being good people. Whenever we have the chance to help, we
should. Good is about value. It’s not being cheap. We know for
a fact if customers have a good experience then cost doesn’t
become an issue. We should be a beacon of good in the
community. Customers have the chance to post all the good
stuff in their neighbourhood & so our brand should support that.
