u++ innovation competition

1. IKEA VR Kitchen case study
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2. Introduction Analysis Conclusion
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3.  1.Do something you can’t do in reality
 2.Using sensitive equipment
 3.Stimulate user’s senses
 4.Immersion,Imagination,Interactive
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4.  Use the HTC Vive headset to explore the
kitchen room settings without going to
the store.
 More customerlize, we can change the
color of cabinets and drawers with a click.
 Move around the kitchen from different
perspectives such as a 3.3 foot-tall child
or a 6.4 foot-tall adult.
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5. 5

6. 6

7. 7

8. Upgrade and
Improvement
(e.g., manufacturing Industry)
Convenience
(e.g., virtual IKEA kitchen)
Academic Research
(e.g., Medical Science)
Danger Estimation
( e.g., architecture）
Advantages
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9. unable to get complete information
• the accuracy of scale and length
unable to touch the reality
• the materials of furniture, comfortableness of a sofa
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10.  Challenges for brick-and-mortar businesses
 Transformation of the film industry
4D VR??
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11.  VR technology has been applied in different
aspects. People can buy things more
conveniently and quickly.
 However, this cutting-edge product still brings
some challenges. For some small companies,
they need to transform and think about new
solutions to stand out in this High-Tec
competition.
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